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Introduction to e-Commerce

Introduction to e-Commerce. Chapter 1. OBJECTIVES. What is e-Commerce? Scope of e-Commerce: B2C and B2B More on B2B Advantages and opportunities. WHAT IS E-COMMERCE?. Profit-oriented transactions over computer-mediated network Technology +Business Profit vs. non-profit

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Introduction to e-Commerce

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  1. Introduction to e-Commerce Chapter 1

  2. OBJECTIVES • What is e-Commerce? • Scope of e-Commerce: B2C and B2B • More on B2B • Advantages and opportunities

  3. WHAT IS E-COMMERCE? • Profit-oriented transactions over computer-mediated network • Technology +Business • Profit vs. non-profit • Computer network vs. social network

  4. Overview of the scope • B2C: • online retailer, amazon.com • Electronic Presentation of Goods and Services • Online/wireless Order Taking and Payments • Online/wireless Transaction Handling • B2B: • online B2B exchange, alibaba.com • Customer Relationship Management (CRM) • B2B Integration (EAI)

  5. B2B Online

  6. B2B: EAI

  7. Comprehensive Framework

  8. ADVANTAGES OF E-COMMERCE • Lower Cost (cheaper) • Better and Quicker Customer Service • Comparison Shopping (cheaper) • Productivity Gains (faster and effective)

  9. LIMITATIONS OF E-COMMERCE Limitations = opportunities WeiJi: two sides of the same coin • Security • Mobile Commerce • System and Data Integrity • System Scalability

  10. Project primer: m-Commerce • What is m-Commerce? • Wireless technology + Profit • Mobile Message Board, mmb…com • Wireless Banking System, wbs…com

  11. Exercise • Electronic marketplaces • do not make the customer carry heavy shopping bags. • are available 24/7. • improve information sharing between merchants and customers. • All of the above. • Who should a company choose to build a new e-Business, in-house talents or contractors?

  12. Summary • What is e-Commerce? • Scope of e-Commerce: B2C and B2B • E-Commerce framework • Advantages and opportunities • Exercise

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