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Learn the steps involved in starting a blog, from choosing a blogging platform and designing your blog to writing compelling content. Explore different types of blogs and discover the benefits and disadvantages of blogging. Understand what readers want from a blog and how to engage them effectively.
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Topic • Steps involved in Blogging
What is a “blog” A blog (shortened from the phrase “weblog”) is known as many things—a digital magazine, diary, newscast, collector’s meeting place, a showcase for your art, information sharing, teaching hub, place to learn and... well, almost anything you want it to be A typical blog combines text, images, videos and links to relevant pages and media on the Web.
Blog readers can leave comments and communicate with the author.
Starting a Blog in Five Steps • Choose a blogging platform, domain name. • Design your blog using a simple theme. • Modify your blog to get your desired look and feel. • Select the best plugins for your blog. • Write compelling content that adds value to readers.
Types of blogs • Personal blogs • Personal blogs share thoughts, original art, poems, writing or photography. • Apersonal blog is perfect for your needs.
Business blogs are created in the voice of the company. They can function as a direct-sales tool and are outstanding for both messaging and two-way communication as part of a company’s public relations efforts
Reverse blogs are a unique but popular type of blog. Instead of the owner creating content, the content is supplied by the public. A reverse blog has a team who moderate posts, prevent unpleasant interactions and promote slow topics for greater interactivity.
Benefits of blogging • Become a better writer and thinker • Establish yourself as an expert • Increase your self-confidence • Make money from your blog
Blogs Disadvantage • Need to keep constantly updated otherwise you lose potential readers. • Easy to start hard to maintain
What readers want from the blog • Readers are looking for information • Readers are looking for solutions