BUS 620 Course Real Knowledge / bus620dotcom

1. BUS 620 Course Real Knowledge / bus620dotcom For More Tutorials www.bus620.com

2. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Entire Course (2 Set) BUS 620 Week 1 Assignment AmazonFresh (2 Papers) • This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) • BUS 620 Week 1 DQ 1 What is Marketing • BUS 620 Week 1 DQ 2 Marketing Strategies • BUS 620 Week 1 Assignment AmazonFresh (2 Papers) • AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. • Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh.

3. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 1 DQ 1 What is Marketing (Ash) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash) • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix mo

4. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) BUS 620 Week 2 DQ 2 Customer Needs (Ash) • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right

5. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 2 Industry Forecasting (2 Papers) BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) • Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, • What You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”. • In a three- to four-page paper (not including the title and reference pages): • ·Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.

6. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash) BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash) • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers.

7. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 3 The Case of the New Apple, Inc. (Ash) BUS 620 Week 4 Assignment Pricing (2 Papers) • We have a new Assignment which could be found on this link • http://www.bus620.com/product-50-BUS-620-Week-3-Assignment-What-You-Don%E2%80%99t-Know-About-Apple-%282-Papers%29 • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (206.99). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. • Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. • In a three- to four-page paper (not including the title and reference pages):

8. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 4 DQ 1 The Role of Pricing (Ash) BUS 620 Week 4 DQ 2 Product Development Process (Ash) • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced by coupons and sales? • Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

9. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) BUS 620 Week 5 DQ 1 Marketing Channels (Ash) • Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business. • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies

10. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 5 DQ 2 Going Global (Ash) BUS 620 Week 5 Marketing in a Global Economy (Ash) • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? • Marketing in a Global Economy. Review the following article: • Faris, S. (206.99). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. • According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk

11. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash) BUS 620 Week 6 DQ 2 Creating a Plan (Ash) • Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market? • In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance? • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan?

12. BUS 620 Course Real Knowledge / bus620dotcom BUS 620 Week 6 Final Paper Marketing Plan (3 Papers) • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses

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