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Explore the use of decision support technology in data warehouses, including applications for data mining. Learn about conventional query tools, OLAP, the star schema, and data mining algorithms. Discover how to analyze data and make informed decisions.
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Object-Oriented, Intelligent and Object-Relational Database Models University of California, Berkeley School of Information Management and Systems SIMS 257: Database Management
Lecture Outline • Review • Applications for Data Warehouses • Data Mining • Thanks again to lecture notes from Joachim Hammer of the University of Florida • Object Oriented DBMS • Inverted File and Flat File DBMS • Object-Relational DBMS (revisited) • Intelligent DBMS
Lecture Outline • Review • Applications for Data Warehouses • Data Mining • Thanks again to lecture notes from Joachim Hammer of the University of Florida • Object Oriented DBMS • Inverted File and Flat File DBMS • Object-Relational DBMS (revisited) • Intelligent DBMS
What is Decision Support? • Technology that will help managers and planners make decisions regarding the organization and its operations based on data in the Data Warehouse. • What was the last two years of sales volume for each product by state and city? • What effects will a 5% price discount have on our future income for product X? • Increasing common term is KDD • Knowledge Discovery in Databases
Conventional Query Tools • Ad-hoc queries and reports using conventional database tools • E.g. Access queries. • Typical database designs include fixed sets of reports and queries to support them • The end-user is often not given the ability to do ad-hoc queries
OLAP • Online Line Analytical Processing • Intended to provide multidimensional views of the data • I.e., the “Data Cube” • The PivotTables in MS Excel are examples of OLAP tools
Operations on Data Cubes • Slicing the cube • Extracts a 2d table from the multidimensional data cube • Example… • Drill-Down • Analyzing a given set of data at a finer level of detail
Star Schema • Typical design for the derived layer of a Data Warehouse or Mart for Decision Support • Particularly suited to ad-hoc queries • Dimensional data separate from fact or event data • Fact tables contain factual or quantitative data about the business • Dimension tables hold data about the subjects of the business • Typically there is one Fact table with multiple dimension tables
Star Schema for multidimensional data Product ProdNo ProdName Category Description … Order OrderNo OrderDate … Fact Table OrderNo Salespersonid Customerno ProdNo Datekey Cityname Quantity TotalPrice Customer CustomerName CustomerAddress City … Date DateKey Day Month Year … City CityName State Country … Salesperson SalespersonID SalespersonName City Quota
Data Mining • Data mining is knowledge discovery rather than question answering • May have no pre-formulated questions • Derived from • Traditional Statistics • Artificial intelligence • Computer graphics (visualization)
Goals of Data Mining • Explanatory • Explain some observed event or situation • Why have the sales of SUVs increased in California but not in Oregon? • Confirmatory • To confirm a hypothesis • Whether 2-income families are more likely to buy family medical coverage • Exploratory • To analyze data for new or unexpected relationships • What spending patterns seem to indicate credit card fraud?
Data Mining Applications • Profiling Populations • Analysis of business trends • Target marketing • Usage Analysis • Campaign effectiveness • Product affinity
Data Mining Algorithms • Market Basket Analysis • Memory-based reasoning • Cluster detection • Link analysis • Decision trees and rule induction algorithms • Neural Networks • Genetic algorithms
Market Basket Analysis • A type of clustering used to predict purchase patterns. • Identify the products likely to be purchased in conjunction with other products • E.g., the famous (and apocryphal) story that men who buy diapers on Friday nights also buy beer.
Memory-based reasoning • Use known instances of a model to make predictions about unknown instances. • Could be used for sales forcasting or fraud detection by working from known cases to predict new cases
Cluster detection • Finds data records that are similar to each other. • K-nearest neighbors (where K represents the mathematical distance to the nearest similar record) is an example of one clustering algorithm
Link analysis • Follows relationships between records to discover patterns • Link analysis can provide the basis for various affinity marketing programs • Similar to Markov transition analysis methods where probabilities are calculated for each observed transition.
Decision trees and rule induction algorithms • Pulls rules out of a mass of data using classification and regression trees (CART) or Chi-Square automatic interaction detectors (CHAID) • These algorithms produce explicit rules, which make understanding the results simpler
Neural Networks • Attempt to model neurons in the brain • Learn from a training set and then can be used to detect patterns inherent in that training set • Neural nets are effective when the data is shapeless and lacking any apparent patterns • May be hard to understand results
Genetic algorithms • Imitate natural selection processes to evolve models using • Selection • Crossover • Mutation • Each new generation inherits traits from the previous ones until only the most predictive survive.
Lecture Outline • Review • Applications for Data Warehouses • Data Mining • Thanks again to lecture notes from Joachim Hammer of the University of Florida • Object Oriented DBMS • Inverted File and Flat File DBMS • Object-Relational DBMS (revisited) • Intelligent DBMS
Object-Oriented DBMS Basic Concepts • Each real-world entity is modeled by an object. Each object is associated with a unique identifier (sometimes call the object ID or OID)
Object-Oriented DBMS Basic Concepts • Each object has a set of instance attributes (or instance variables) and methods. • The value of an attribute can be an object or set of objects. Thus complex object can be constructed from aggregations of other objects. • The set of attributes of the object and the set of methods represent the object structure and behavior, respectively
Object-Oriented DBMS Basic Concepts • The attribute values of an object represent the object’s status. • Status is accessed or modified by sending messages to the object to invoke the corresponding methods
Object-Oriented DBMS Basic Concepts • Objects sharing the same structure and behavior are grouped into classes. • A class represents a template for a set of similar objects. • Each object is an instance of some class.
Object-Oriented DBMS Basic Concepts • A class can be defined as a specialization of of one or more classes. • A class defined as a specialization is called a subclass and inherits attributes and methods from its superclass(es).
Object-Oriented DBMS Basic Concepts • An OODBMS is a DBMS that directly supports a model based on the object-oriented paradigm. • Like any DBMS it must provide persistent storage for objects and their descriptions (schema). • The system must also provide a language for schema definition and and for manipulation of objects and their schema • It will usually include a query language, indexing capabilities, etc.
Generalization Hierarchy employee Employee No Name Address Date hired Date of Birth calculateAge Hourly Salaried consultant Hourly Rate Annual Salary Stock Option Contract No. Date Hired calculateWage calculateStockBenefit AllocateToContract
OODBMS • Many available commercially: • Gemstone, Polyhedra, Objectivity/DB, MetaKit, ObjectDB, etc. • Many Open Source: • SHORE, GOODS (Generic Object Oriented Database System), The Zope Object DataBase (ZODB), Ozone, etc. • If interested in finding more about oodbms • See http://cbbrowne.com/info/oodbms.html
Example: Ozone • Version 1 of the MMM datastore used for the phone project in 202 last year was based on Ozone. • “The Ozone Database Project is a open initiative for the creation of an open source, Java based, object-oriented database management system.” • Definitely a “work in progress”
Example: Ozone • “ozone is a fully featured, object-oriented database management system completely implemented in Java and distributed under an open source license. The ozone project aims to evolve a database system that allows developers to build pure object-oriented, pure Java database applications. Just program your Java objects and let them run in a transactional database environment.” • “ozone includes a fully W3C compliant DOM implementation that allows you to store XML data. You can use any XML tool to provide and access these data. Support classes for Apache Xerces-J and Xalan-J are included.” • “Besides the native API, ozone provides a ODMG 3.0 interface. Although not fully ODMG compliant it helps you to port applications to/from ozone.” • “ozone does not depend on any back-end database or mapping technology to actually save objects. It contains its own clustered storage and cache system to handle persistent Java objects. “ • From http://www.ozone-db.org/frames/home/what.html
Example: Ozone • Database objects are the persistent objects designed by developers to fullfill their application logic needs. Database objects implement a given interface (in more concrete terms, a Java interface that extends org.ozoneDB.OzoneRemote), and this interface is the "visible" side of database objects. There is only one instance of a database object, which lives inside the database server. This database object is controlled via proxy objects. • A given proxy object represents its corresponding database object - inside the client applications and inside other database objects. A proxy object can be seen as a persistent reference. Proxy classes are automatically generated out of the database classes by the Ozone post-processor and implement the same public interface as their respective database object counterpart - which means that they also implement the OzoneRemote interface that their corresponding database object implements. • All ozone API methods return proxies for the actual database object inside the database. Therefore, the client deals with proxies only. However, this is transparent to the client: proxies can be used as if they were the actual database objects, since they implement the same interface. • Database objects are different from ordinary Java objects (other systems and specs, like JDO, respectively call them "primary" and "secondary", or "first-class" and "second-class"). Only one instance of a given database object reference exists in the database, as opposed to standard Java objects, which are treated in a "by-copy" fashion each time they are serialized. By analogy, database objects are a bit like rows in a relational database table, and members of these database objects that are standard Java objects correspond to the columns in the row - database object members would correspond to links to other tables, if we push the analogy. • From: http://sourceforge.net/docman/display_doc.php?docid=10743&group_id=39695
Example: Ozone Ozone Architecture From: http://sourceforge.net/docman/display_doc.php?docid=10743&group_id=39695
Example: Ozone • The Ozone architecture, very generally represented by the preceding diagram, has four main layers: • Client • This is the client application area; the client obtains a connection to an Ozone server, connection that can be shared by many threads. The client application interacts with the database API to create, delete, update and search persistent objects in the underlying Ozone storage • Network • The network layer is where the Ozone protocol plays a role similar to RMI. It carries method invocation information targeted at persistent objects, in addition to all other commands relayed to the Ozone server. • Server • The server manages client connections, security, transactions, and incoming method invocations from the clients. If required, it is in charge of invoking methods on persistent objects, therefore tightly interacting with the underlying object storage facility. The server maintains a transactionally safe environment for multiple clients that access persistent objects through a remote proxy. • Storage • The storage system is always accessed through an Ozone server. The storage is responsible for object persistence, clustering, object identification, and other task pertaining to low-level database-like operations. • From: http://sourceforge.net/docman/display_doc.php?docid=10743&group_id=39695
Lecture Outline • Review • Applications for Data Warehouses • Data Mining • Thanks again to lecture notes from Joachim Hammer of the University of Florida • Object Oriented DBMS • Inverted File and Flat File DBMS • Object-Relational DBMS (revisited) • Intelligent DBMS
Inverted File DBMS • Usually similar to Hierarchic DBMS in record structure • Support for repeating groups of fields and multiple value fields • All access is via inverted file indexes to DBS specified fields. • Examples: ADABAS DBMS from Software AG -- used in the MELVYL system
Flat File DBMS • Data is stored as a simple file of records. • Records usually have a simple structure • May support indexing of fields in the records. • May also support scanning of the data • No mechanisms for relating data between files. • Usually easy to use and simple to set up
Lecture Outline • Review • Applications for Data Warehouses • Data Mining • Thanks again to lecture notes from Joachim Hammer of the University of Florida • Object Oriented DBMS • Inverted File and Flat File DBMS • Object-Relational DBMS (revisited) • Intelligent DBMS
Object Relational Databases • Began with UniSQL/X unified object-oriented and relational system • Some systems (like OpenODB from HP) were Object systems built on top of Relational databases. • Miro/Montage/Illustra built on Postgres. • Informix Buys Illustra. (DataBlades) • Oracle Hires away Informix Programmers. (Cartridges)
PostgreSQL • Derived from POSTGRES • Developed at Berkeley by Mike Stonebraker and his students (EECS) starting in 1986 • Postgres95 • Andrew Yu and Jolly Chen adapted POSTGRES to SQL and greatly improved the code base • PostgreSQL • Name changed in 1996, and since that time the system has been expanded to support most SQL92 and many SQL99 features
Object Relational Data Model • Class, instance, attribute, method, and integrity constraints • OID per instance • Encapsulation • Multiple inheritance hierarchy of classes • Class references via OID object references • Set-Valued attributes • Abstract Data Types
PostgreSQL Classes • The fundamental notion in Postgres is that of a class, which is a named collection of object instances. Each instance has the same collection of named attributes, and each attribute is of a specific type. Furthermore, each instance has a permanent object identifier (OID) that is unique throughout the installation. Because SQL syntax refers to tables, we will use the terms table and class interchangeably. Likewise, an SQL row is an instance and SQL columns are attributes.
Creating a Class • You can create a new class by specifying the class name, along with all attribute names and their types: CREATE TABLE weather ( city varchar(80), temp_lo int, -- low temperature temp_hi int, -- high temperature prcp real, -- precipitation date date );
PostgreSQL • Postgres can be customized with an arbitrary number of user-defined data types. Consequently, type names are not syntactical keywords, except where required to support special cases in the SQL92 standard. • So far, the Postgres CREATE command looks exactly like the command used to create a table in a traditional relational system. However, we will presently see that classes have properties that are extensions of the relational model.
PostgreSQL • All of the usual SQL commands for creation, searching and modifying classes (tables) are available. With some additions… • Inheritance • Non-Atomic Values • User defined functions and operators
Inheritance CREATE TABLE cities ( name text, population float, altitude int -- (in ft) ); CREATE TABLE capitals ( state char(2) ) INHERITS (cities);
Inheritance • In Postgres, a class can inherit from zero or more other classes. • A query can reference either • all instances of a class • or all instances of a class plus all of its descendants
Inheritance • For example, the following query finds all the cities that are situated at an attitude of 500ft or higher: SELECT name, altitude FROM cities WHERE altitude > 500; +----------+----------+ |name | altitude | +----------+----------+ |Las Vegas | 2174 | +----------+----------+ |Mariposa | 1953 | +----------+----------+
Inheritance • On the other hand, to find the names of all cities, including state capitals, that are located at an altitude over 500ft, the query is: SELECT c.name, c.altitude FROM cities* c WHERE c.altitude > 500; which returns: +----------+----------+ |name | altitude | +----------+----------+ |Las Vegas | 2174 | +----------+----------+ |Mariposa | 1953 | +----------+----------+ |Madison | 845 | +----------+----------+