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CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE

CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE. BUDGET 2010. INDIA’S NO.1 BUSINESS PLATFORM – DOMINANT DUO. OVER 3 TIMES MORE THAN THE COMPETITION CONSOLIDATED. NEARLY 6 TIMES THE CLOSEST COMPETITOR. 500% HIGHER THAN THE NEAREST COMPETITOR.

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CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE

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  1. CNBC-TV18 & CNBC AWAAZ 10 YEARS OF BUSINESS LEADERSHIP 10 YEARS OF BENCHMARK BUDGET COVERAGE

  2. BUDGET 2010 INDIA’S NO.1 BUSINESS PLATFORM – DOMINANT DUO OVER 3 TIMES MORE THAN THE COMPETITION CONSOLIDATED NEARLY 6 TIMES THE CLOSEST COMPETITOR 500% HIGHER THAN THE NEAREST COMPETITOR Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share

  3. BUDGET 2010 OUTPERFORMS COMPETITION DURING BUDGET, BY A MULTIPLE FM SPEECH (1100-1250 HRS) BUDGET DAY (0600-2400 HRS) BUDGET WEEK (21ST – 27TH FEB) 105% HIGHER THAN THE NEAREST COMPETITOR NEARLY 3 TIMES THE CLOSEST COMPETITOR NEARLY 50% HIGHER THAN THE COMPETITION CONSOLIDATED Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share

  4. BUDGET 2010 UNDISPUTABLE HINDI BIZ LEADER, 80% SHARE ON BUDGET DAY, ALMOST 100% IN SPEECH BUDGET DAY DURING FM SPEECH Channel Share % Source: TAM, Market: HSM; Time Period: 26/02/10, 0600-2400 hrs, CS Males AB 25+

  5. BUDGET 2010 ATTRACTS GENERAL AUDIENCES, NO.2 HINDI NEWS CHANNEL % Channel Share Source: TAM; TG: CS Male AB 25+; Markets: HSM; Period: 26/02/10; Time: 1100-1250 hrs

  6. BUDGET 2010 GENRE LEADER BY FAR IN HINDI MARKETS OVER 2 TIMES MORE THAN THE COMPETITION COMBINED 175% HIGHER THAN THE NEAREST COMPETITOR ALMOST 40% HIGHER THAN THE COMPETITION CONSOLIDATED Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share

  7. BUDGET 2010 DOMINATES, FROM SMALL TOWNS TO METROS Source: TAM, Market: All India, Channel Share, Time Period: 26th Feb’10, 0600-2400 hrs, TG: CS AB Males 25+ Yrs

  8. BUDGET 2010 CHOICE OF HINDI SPEAKING INDIA, ACROSS THE BOARD Source: TAM, TG: CS AB Males 25+; Channel Share, Time Period: 26th Feb’10, 0600-2400 Hrs

  9. BUDGET 2010 MOST PREFERRED BY ALL AUDIENCE GROUPS Source: TAM, Market: All India, Channel Share Time Period: 26thFeb’10;

  10. BUDGET 2010 CHANNEL OF CHOICE FOR ALL HINDI AUDIENCES Source: TAM, Market: HSM, Channel Share, Time Period: 26th Feb’10

  11. BUDGET 2010 INDIA CAN’T IGNORE THE FM SPEECH, CHOOSES CNBC-TV18 BUSINESS NEWS FM Speech ENGLISH NEWS HINDI NEWS INFOTAINMENT MOVIES SPORTS Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share Time Period: 26th Feb’10, 1100-1250 hrs

  12. BUDGET 2010 DURING SPEECH, CNBC AWAAZ LEADS HINDI NEWS, AHEAD OF GEC’S BUSINESS NEWS FM Speech HINDI NEWS ENGLISH NEWS HINDI MOVIES GEC SPORTS INFOTAINMENT ENG MOVIES LIFESTYLE Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share Time Period: 26th Feb’10, 1100-1250 hrs

  13. BUDGET 2010 ON BUDGET DAY, CNBC-TV18 IS INDIA’S LEADING TV CHOICE, AHEAD OF GENERAL NEWS, MOVIES, SPORTS BUSINESS NEWS Budget Day ENGLISH NEWS HINDI NEWS INFOTAINMENT MOVIES SPORTS Source: TAM, TG: CS AB Males 25+ Yrs, Market: All India, Channel Share Time Period: 26th Feb’10, 0600-2400 hrs

  14. BUDGET 2010 ON BUDGET DAY, CNBC AWAAZ IS HINDI SPEAKING INDIA’S CHOICE, BEATS GEC’S, LIFESTYLE, MOVIES & MORE BUSINESS NEWS Budget Day ENGLISH NEWS MOVIES GEC INFOTAINMENT SPORTS LIFESTYLE MUSIC ENGLISH ENT. Source: TAM, TG: CS AB Males 25+ Yrs, Market: HSM, Channel Share Time Period: 26th Feb’10, 0600-2400 hrs

  15. BUDGET 2010 4 TIMES HIGHER INVOLVEMENT ON CNBC-TV18 DURING BUDGET Source: TAM, TG: CS AB Males 25+, Period: Wk 09 (21/02/10 - 27/02/10), Time: 0600-2400 hrs

  16. BUDGET 2010 PREFERRED CHOICE OF FEMALE AUDIENCES AS WELL Source: TAM, Market: All India & HSM. Channel Share, Base TG: CS AB 25+ Yrs, Time Period: 26th Feb’10, 0600-2400 Hrs

  17. VIEWER CHOICE IN BUDGET 2009SPECIAL SYNOVATE PREFERENCE STUDY

  18. THIS STUDY WAS CONDUCTED TO UNDERSTAND THE VIEWER PREFERENCES DURING THE BUDGET. SYNOVATE PREFERENCE STUDY

  19. BUDGET 2010 MOST PREFERRED CHANNELS FOR BUDGET COVERAGE Figs. In % Source: Synovate Survey, figures in percentages

  20. BUDGET 2010 MOST VIEWED AMONGST ENGLISH NEWS CHANNELS Figs. In % Source: Synovate Survey, figures in percentages

  21. BUDGET 2010 MOST VIEWED HINDI NEWS CHANNEL AFTER AAJ TAK Figs. In % Source: Synovate Survey, figures in percentages

  22. BUDGET 2010 CNBC-TV18 & CNBC AWAAZ ARE THE MOST PREFERRED BUSINESS NEWS CHANNELS Figs. In % Source: Synovate Survey, figures in percentages

  23. MEDIA HABITS BUDGET 2010 TELEVISION IS THE MOST USED MEDIUM FOR BUDGET COVERAGE TELEVISION IS ALSO THE MOST INTERACTIVE MEDIUM Source: Synovate Survey, figures in percentages

  24. RELATIVE IMPORTANCE BUDGET 2010 HIGH QUALITY OF INVOLVEMENT & ENGAGEMENT DURING THE UNION BUDGET Source: Synovate Survey, figures in percentages

  25. QUALITATIVE PARAMETERS IN BUDGET ‘10 CNBC-TV18 PROVIDES SIMPLE ANALYSIS WITH THE BEST EXPERTS Base for individual channels 233 146 130 41 28 22 Figs. In abs Source: Synovate Survey, figures in absolutes

  26. QUALITATIVE PARAMETERS IN BUDGET ‘10 CNBC AWAAZ PRESENTED THE +VEs & -VEs EXCEPTIONALLY WELL Base for individual channels 150 130 49 28 22 Figs. In abs Source: Synovate Survey, figures in absolutes

  27. THE SNAPSHOTBUDGET’10 ON CNBC-TV18 & CNBC AWAAZ

  28. COMPREHENSIVE COVERAGE OVER35SPECIAL HALF HOUR SHOWS OVER 20SPECIAL SEGMENT SERIES’ 7NATION WIDE MEGA GROUND EVENTS

  29. COMPREHENSIVE COVERAGE CAPTURINGALL ASPECTS OF THE INDIAN ECONOMY

  30. COMPREHENSIVE COVERAGE FOCUSING ON ALL VOICES OF THE NATION

  31. COMPREHENSIVE COVERAGE WITH THE BEST BUSINESS MINDS

  32. COMPREHENSIVE COVERAGE THROUGH DIFFERENTIATED FORMATS

  33. COMPREHENSIVE COVERAGE AND MULTIPLE POWER-PACKEDSHOWS

  34. SUSTAINED BRAND BUILDING OVER75,000SECS OF PROMOS COLORS, MTV, CNNIBN, IBN7, IBN LOKMAT, VH1, NEO SPORTS AND MORE… OVER 7,000 SQ.CMS OF PRINT IN GENERAL & TRADE MEDIA FORBES INDIA, HT,MINT, DAINIK JAGRAN,PUNJAB KESRI, NEW INDIAN EXPRESS, OPEN, SANDESH AND MORE… OVER 30DAYS OF ONLINE ACTIVITY EXCHANGE4MEDIA, AGENCYFAQS, IBNLIVE.COM, IN.COM & MONEYCONTROL.COM OVER20000SQ.FT OF OOHBRANDING NATIONWIDE OVER20 MILLION MOBILEUSERS OVER10000SECS OF RADIO BIG FM & RADIO CITY

  35. SUSTAINED BRAND BUILDING 360 DEGREE MARKETING- PRINT

  36. SUSTAINED BRAND BUILDING 360 DEGREE MARKETING- PR

  37. SUSTAINED BRAND BUILDING 360 DEGREE MARKETING-ONLINE

  38. SUSTAINED BRAND BUILDING 360 DEGREE MARKETING-OOH

  39. POST BUDGET BRAND BUILDING

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