Dan Woodington Marketing Manager

1. Dan WoodingtonMarketing Manager www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

2. Strategic Marketing Plan www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

3. As I approach the end of my current contract, I have begun applying for a range of jobs. I’m getting married next year and we want to buy a house, so I’m looking to move away from contract work - and the associated peaks and troughs – in pursuit of more financial stability. However, while there are actually quite a number of interesting vacancies currently being advertised, competition appears fierce. Situation Analysis www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

4. I would like to find a Marketing Manager position where there is the possibility of growing both personally and professionally, with the aim of a Directorship within 3 years. What I’ve noted is that a vast majority of the “Person Specification” documents for these roles are asking for the same skills and experience: integrated marketing planning, web and print design, branding, SEO, PPC, direct marketing, social media marketing, video production, strategic planning, line management and, above all, creativity. Whilst I have solid experience of all of these and an abundance of examples of their successful implementation and utilisation, I think that with my wide skill set and varied employment history across a range of sector, this gets somewhat lost. Situation Analysis www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

5. My degree was in business management, which contained plenty of marketing theory, coupled with plenty of experience gained “on the job”, but I have no specific marketing qualification. Additionally, my Prince2 Practitioner project management qualification and recent employment history only serve to muddy the waters yet further. I need to find a way to highlight to potential employers that not only do I have the skills they’re seeking, but a whole load more to boot and that these additional strengths should be viewed as a bonus, not a weakness. Situation Analysis www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

6. In such a competitive marketplace, I need to place myself in the spotlight and the best way I can do this is to utilise the very skills they are looking for from my CV. Therefore I plan to market myself by creating a brand as a USP and to plan and deliver an integrated strategic marketing campaign across a range of channels, with the aim of bringing interested businesses to me and to distinguish myself from the swarming masses. Everyone going for these jobs is probably saying they know everything that’s being asked of them and that they can do and have done everything that’s needed for the job, but I intend to actually do them in order to showcase both my ability and my creativity. Situation Analysis www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

7. Quite simply, the goal of this campaign is to attract a choice of exciting, challenging and lucrative job offers. This will be achieved through the creation of a brand and the creation and delivery of an integrated strategic marketing campaign, designed to not only showcase the skills being required to perform the role of Marketing Manager for an organisation, but also to highlight my ability to think both creatively and strategically, my work ethic and the fact that my additional skills and experience, above and beyond the scope of these roles, are an asset and shouldn’t be seen as a deterent. There are lots of people out there who talk a good game, but I’m only interested in showing what I can deliver. Therefore, this will be the “Yada” campaign, where I show prospective employers that I’m not just hot air. Marketing Strategy www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

8. Product: Me. I’m an experienced marketer, line manager, project manager, a creative and strategic thinker, entrepreneur, opportunity spotter, issue finder, problem solver, solution implementer and business winner. Price: I’ve been earning £250 to £350 a day and am looking for a salary of £40,000+. Promotion: I intend to showcase that I can not only create an integrated strategic marketing plan and deliver it through a variety of channels, but that I am a creative thinker who can make myself stand out from the crowd. Place: I live near Bishop’s Stortford and can be in central London or Cambridge in under an hour by train or would consider driving up to 40 miles for the right opportunity. Marketing Strategy www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

9. Packaging: Maybe I’ll sometimes get judged on my appearance – put it this way, I’m probably not gonna get a job in a bank. My hair’s possibly a little longer than some might like and I tend to go unshaven, but that doesn’t detract from my ability to communicate and to present eloquently and engagingly. Positioning: I’d like people to see me as someone who’s creative and who’s willing to utilise the skills required to do the job in order to secure it in the first place. I’d like to be viewed as someone who stands out from the crowd in trying to be innovative in finding a new job and I believe that this campaign will help me to achieve this. People: Again, just me. I like to lead by example and to provide inspiration and support to those around me, but I’m also a team player, hard working, committed and ambitious. Marketing Strategy www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

10. I believe that marketing covers every aspect of the way in which an entity (business, organisation, person) communicates, not just it’s products and services, but also it’s ethos, culture and personality, to all stakeholders, both internal and external. It’s the first impression: the salesman’s suit, the weight and finish of the business card, the hold music; everything that impacts both consciously and subconsciously to make a customer choose you over your competitors. It’s the way in which a business treats it’s staff, that in turn has a knock-on effect to the way in which they respond to clients and potential customers. It’s the attention to detail which makes the customer feel less sold to, more valued, more satisfied. It’s marketing that takes all the other functions of the business and binds them together, buffs them up and makes them work to their full potential. Without marketing, there is no sale. And no sale means no business. Marketing Definition www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

11. I want to create an integrated campaign designed to showcase creative, cohesive strategy, planning and execution, as well as my ability to apply my skill set and utilise the full marketing mix. Due to time and budgetary restraints, this will largely be an online campaign. As mentioned, the top-level concept underpinning this campaign is that I’m not just “all talk”, so the key message is that I’m showing prospective employers what I can do, rather than just writing it on a application form, CV or covering letter. Website:www.marketingmanagerlondon.co.uk and .com. To build a website as a focal point for the campaign and use it to collect together and reference other channels. GIF creation: For use on the website. Marketing Tactics www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

12. PowerPoint: This Marketing Plan. PDF: My mushroom recipe card – slightly quirky, to inject some humour and also another reason why people should spread the word. Video: Brief “talking head” video in front of a green screen introducing what the campaign is all about. Branding: Create branding around both myself and the campaign to tie everything together. Using red, black and white as the primary colours and Oregon for the typeface. Marketing Tactics www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington

13. Communicate what I’ve done through: • Email campaign • Facebook Group • Twitter • Blog (Wordpress) • LinkedIn • PR • SEO • PPC? • Google Analytics Marketing Tactics www.marketingmanagerlondon.co.uk – dan@marketingmanagerlondon.co.uk 07810 821796 - marketingmanagerlondon.wordpress.com - @DanWoodington