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MARKETING PLANNING

MARKETING PLANNING. Background to Marketing Plan Marketing Plan Margin Statement Support Plan Sales Plan Marketing Research Plan. 1.Background to Marketing Plan. Market Size Growth Rate Key Players Market Shares Competitive Activities Economic Activities. 2.Marketing Plan.

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MARKETING PLANNING

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  1. MARKETING PLANNING • Background to Marketing Plan • Marketing Plan • Margin Statement • Support Plan • Sales Plan • Marketing Research Plan

  2. 1.Background to Marketing Plan • Market Size • Growth Rate • Key Players • Market Shares • Competitive Activities • Economic Activities

  3. 2.Marketing Plan • Objectives - Quantified Goals • Strategies

  4. 3.Margin Statement • NSV - 100 • Variable Costs - 20 • Inflation Charges - 20 • Real Gross Margin - 78 • Support Expenditure - 10 • PBI - 68 • TRIP - 48

  5. 4.Support Plan

  6. 5. Sales Plan

  7. 6. Marketing Research Plan

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