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Entrepreneurship Insights from John Lacagnina's Presentation in Large and Small Enterprises

Explore John's entrepreneurial traits, evaluate ColorCentric's uniqueness, competitive advantages, marketing strategy, and industry evaluation. Workshop on idea selection and case study on Ken Green's decision.

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Entrepreneurship Insights from John Lacagnina's Presentation in Large and Small Enterprises

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  1. ENT422: The Role of Entrepreneurship in Value Creation in Large and Small EnterprisesLecture 4Guest Speaker: John Lacagnina, CEO,

  2. What did we learn from John’s presentation? • Describe his entrepreneurial traits • Is the ColorCentric concept unique? • Evaluate the business model and it’s value add • What are the company’s competitive advantages? • Is the company’s marketing strategy unique?

  3. Case Due: Evaluating the Industry • What elements of the industry should John and Rita examine? • Is the beverage industry a good industry to launch a startup? Why or why not? • Is there a source of an opportunity for a new business here? If so what is it? If not why not? • Is this an opportunity that favors new firms? Why or why not?

  4. Workshop • Hand in and discuss QuickScreen exercises for two ideas selecting one for further study. • Work on Exercises 1 and 2

  5. Assignment for October 12 Case Due: Ken Green – A Decision for the Future. (hand out materials) The report should be typewritten, a maximum of two pages answering the questions and individually prepared. Ken will be present to explain why he decided to buy Great Northern Pizza Kitchen.

  6. Workshop Exercises 1 & 2 should be completed. Observations and questions welcome.

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