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Bringing Community Online

Explore the power of online communities in libraries, the role of storytelling in community building, and designing for optimal user experience. Join Emily Inlow-Hood at the Reforma National Conference III in 2008.

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Bringing Community Online

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  1. Bringing Community Online online community, storytelling, and user experience Reforma National Conference III 2008 Bridging the Gap: Juntos @ the Border

  2. Emily Inlow-Hood Communications Manager, WebJunction WebJunction is an online learning community for library staff. My Story: • Contributed to recommendations for Communities of Practice for PLA (ALA Emerging Leaders 2008) • Curriculum and Community Developer for WebJunction Spanish Language Outreach Program Email me at: inlowe@oclc.org

  3. Today I’m talking about: • online community and the library, • storytelling as a community builder, and • designing for the optimal online community user experience

  4. Online Community and the Library

  5. Online community is • personal • about connections • multidirectional • about support • about sharing • messy

  6. Where does the community fit into the online library? • Know your community • What is your community already doing? • What is the community’s capacity to be online? • What is the library already doing that can be expanded online?

  7. Storytelling as a Community Builder

  8. What is a story? • Narrative, spoken or written • Has meaning • Helps us figure out cause and effect • Codifies a shared understanding • Easy to understand • Everyone has their own to share

  9. What does storytelling do? • Passes along knowledge • Builds trust • Emotional connection • Unlocks passion • Builds self-esteem • CONNECTS

  10. What is digital storytelling? “A sneak peek into the soul.”

  11. Storytelling and the online community • Stories for connection • Stories for change • Teach storytelling to build information-age capacity

  12. Create “blended” community • Blended = combination of f2f and online experience • Connect the people who come into the library to the library, and to each other, in the online space • Help your community become “web-ready”

  13. Design Empowers Community

  14. What is online user experience? “The overall experience, in general or specifics, a user… has with an [online] product, service, or event. In the Usability field, this experience is usually defined in terms of ease-of-use. However, the experience encompasses more than merely function and flow, but the understanding compiled through all of the senses.

  15. What is experience design? • An approach to creating successful experiences for people in any medium • It values meaning and emotions and all the senses • It’s cross-cultural • It’s user-centered

  16. Factors to consider when designing for online community experience • Conversation • Trust • Time • Learning Cartoon by gapingvoid

  17. Design for Community • Build your online spaces so people can share, tell, and preserve their stories • Keep in mind the overall user experience • Build in resources and time to do outreach and training

  18. Your library website and online library catalog Webcasts/webinars Online presentations, webinars, classes Digital stories Micro-blogging Maps and GPS Online tutorials Online calendars Discussion boards Online tutor and homework help Online stories linked to Storytimes (downloadable mp3, audio books, etc.) User-generated recommendations, ratings, and reviews (like Amazon) Content Management Systems that enable user-generated content-sharing Online groups and discussion lists Online social networks (facebook, twitter, etc.) Blogs with comments enabled Online Tools for Building Community

  19. You’re not alone • There are communities of professionals out there to help you • Connect to professional online communities • WebJunction • ALA • Reforma • IFLA • SLA, etc.

  20. Thank you! More resources will be found here: http://www.webjunction.org/conferences/articles/content/12912047

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