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This initiative focuses on educating vulnerable groups over 60 about food safety practices, including use-by dates, fridge temperatures, and storage instructions. It is funded through partnerships with public health organizations and aims to reduce food-related illness among older adults by providing interactive sessions and free resources. The program's success is measured through attendance numbers and feedback on behavior change. Evaluation data shows a positive impact on food poisoning rates among the target demographic. The benefits extend beyond improved food hygiene, fostering community relations and the potential for expansion to other vulnerable groups.
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Rationale for the Initiative • Previous 5 + 1 Pack ‘Food and Healthy Eating’ • FSA National Food Safety Week (2009) • Theme ‘KEEPING FOOD SAFE’ • National Census Population Data • HPA data • Supported the ‘East Midlands Food and Health Action Plan’
Key Messages • ‘Use-by’ dates • Fridge temperatures • Storage instructions • Ready to eat food • Avoiding certain foods
Funding • Close working with PCT • LSP meetings – funding stream • ‘Communities for Health’ funding £20,000 obtained • Delivered at no cost to the Council • Target in Corporate Plan
‘Gate-crashing’ approach • Existing organised events • No cost for venue • ‘Captive’ audience • Effective approach • 20 minutes maximum • ‘Freebies’ important
Mop-up • Question and answer sessions • Opportunity to signpost services for older people • Freebies • Evaluation forms
Numbers • 1167 attended (only 91 male) • 57 community groups contacted – 47 booked • 991 returned questionnaires
Q3: What will you do differently as a result of this presentation?
Further questionnaires • Sent out to group leaders • Asking whether the group members continue to carry out these tasks • Carried out by show of hands • 313 respondents from 14 groups
HPA Data • Supplied data for food poisoning in over 65’s in Bolsover in 2009 and 2010 • Rate in 2009 was 63.05 (per 100,000) • Rate in 2010 was 47.29 (per 100,000) • Based on HPA’s figure of 12,688 over 65’s living in Bolsover • Not statistically significant and could be due to other environmental factors
And finally………….. Benefits included: • Raised profile of Environmental Health and other Council services • Fostered good relations with community groups • Initiative designed to allow delivery to other vulnerable groups