Innovation & Entrepreneurship Education － Teaching & Curriculum at SKEMA Business School

1. Innovation & Entrepreneurship Education － Teaching & Curriculum at SKEMA Business School Professor Laubie Li Academic Dean SKEMA China Campus in Suzhou

2. AGENDA • E & I as a DNA of SKEMA • Operationalising the SKEMA E & I Intent • Curriculum • Teaching & learning • External engagement • The place of E & I education at SKEMA: a strategic alignment perspective Dr. L. Li, IGSB

3. SKEMA DNA • Multiculturalism & Diversity • Life-long Learning & Personal Development • Entrepreneurial Attitude • Humanism

4. Consolidate SKEMA’s business model • Create a global school, known for its unique international strategy • Become the Management School of reference in technology parks • Be recognized as the school of the knowledge economy • Be recognized as the school that is committed to the localities of all its campuses SKEMA’S STRATEGIC PRIORITIES 2015-2020

5. Operationalising the SKEMA E & I Intent • Curriculum • Teaching & learning • External engagement

6. E & I in each program curriculum

7. Teaching & Learning E & I • Industry experience of facilitators • Business as laboratories • Cross-fertilisation between academic and professional practices – the E & I tool kits

8. 3 Kits of tools for Incubator • Kit of Entrepreneurial Tools • 5 Tools dedicated to the start-up phase. • ISMA360 is well-known tool for analysing the market for innovant products. Know-how of SKEMA dedicated to Entrepreneurship KET • Kit of Growth Tools • Tools dedicated to the growth phase of existing companies KGT • Kit of Incubation Management • Tools to manage an incubator • Methods to coach entrepreneurs KIM

9. Student Involvement in Incubators • Conduct company analysis, marketing research and case study • Seek working experience in incubators, either internship or job • Incubate students’ own business, etc.

10. External Engagement • Incubators as match-maker • Incubators as training ground • “We do it for free!” Dr. L. Li, IGSB

11. Incubator 1 – International Innovation & Entrepreneurship Park • International Innovation & Entrepreneurship Park • Nationally accredited incubator • First Sino-French incubator in China • Linked to MSc Entrepreneurship & Innovation • 43,000 ㎡, 88 Hi-tech enterprises

12. Incubator 2 – Sustainable Development Park • XJ-SKEMA Sustainable Development Park • In the heart of ancient Suzhou • Promoting cultural heritage • Linked to MSc Luxury & Fashion Management, and MSc Strategic Event & Tourism Management • 6,000 ㎡, 20 start-ups

13. What Incubators offer to student entrepreneur • If students register their companies with Incubator: • Assistance in setting up company • An Office of 15 ㎡ , 3 months’ free access • If students register their companies at InnoCafe: • Assistance in setting up company • RMB20/day/person to stay in InnoCafe • RMB1200 for management fee/annum

14. The place of E & I education at SKEMA: a strategic alignment perspective • Local revenue generation • Local brand building & strategic partnerships • Bread & Butter programs • Regional expansionism • Feeders to other campuses International Strategy Business Model • Cultural mix of student body • Local culture immersion • Streamlining and modernization of Chinese Language teaching • Cross-campus courses B School of reference in Tech Parks • Incubator development & management • Deepened industry-based CRM (eg Nanotech) • Internships • Strategic partnerships with business • Global China Centre focusing on EI & research networking • On-going review of curricula • Business relationship building (DBA) • T & L development Local Commitment • Community service • Building China business expertise • Executive education with articulation path • Alumni engagement B School of Knowledge Economy 14 14