Gánale a la competencia con Office 2010

1. Gánale a la competenciacon Office 2010 Grace Caamaño Wilson | Gerente de ProductoOfifice José Ramón Paez Chavez I Gerente de Producto Office 365 Héctor Ocadiz Reyes I IntellectualPropertyRightsDirector

2. Agenda para hoy • Recapitulación de sesiones anteriores. • La Visión de Microsoft • Estrategias de Venta vs competencia • Propuesta de Software Original • Preguntas.

3. Introducing Office 2010 The best productivity experience across PC, Phone, and Browser* Communicator Consumers and Small and Medium Businesses Access InfoPath Excel PowerPoint Word Outlook SharePoint Workspace OneNote An appropriate device, Internet connection, and supported Internet Explorer, Firefox, or Safari browser are required.  Some mobile functionality requires Office Mobile 2010 which is not included in Office 2010 applications, suites, or Web Apps. There are some differences between the features of the Office Web Apps, Office Mobile 2010 and the Office 2010 applications. Publisher

4. The Value of Office 2010 to YOU Our Partner Selling Office 2010 will help drive your business Meets Evolving Market Needs Easier to Buy And Sell Enhances Partner Revenue • Simplified Suite Line Up • More choice to buy, install • More Demand • Attach to new PCs • Cross sell/Up sell (BPOS) • Build Solutions and provide services • Best productivity experience across the PC Phone and Browser

5. Selling the Value of Microsoft Office 2010 Work Better Together Bring Ideas to Life UseOfficeAnywhere The best productivity experience, across PC, Phone and Browser Stay connected to customers Empower individual impact Manage business from a PC, Phone or Browser “Instantly brainstorm and share, that happens an awful lot between myself and the contractors and also the clients.” “Anything having to do with making things simpler and easier to use and employees spending less time, that’s the bottom line. That’s productivity.” “It seems it doesn’t matter what you do today, what business you’re in, everybody is on the go so that’s important.”

6. Microsoft’s Vision INNOVATE For The Long Term! GROW Our Market Share Become A Trusted Advisor! Create Our Own Demand! Save Customers Money Show Customers Value Compete To WIN!

7. How We Win Against the Competition Business Capabilities Richest Software Choice & Flexibility • Professional Innovation • Easy to Use • Better at the basics • Interoperability • IT Efficiency • Online / offline • PC, phone & browser • Training & Support • Share with the world • Email & calendaring • Security • SharePoint • Microsoft Office is better at the basics and has richer software. • Microsoft Office is much more comprehensive in the client but also its integration with other key pieces such as Email (Exchange) and Document Management (SharePoint)… • Microsoft Office has a compelling Software + Services Story • Microsoft Office represents an opportunity for resellers, which competitors cannot match • Other products like Visio, Project, Publisher and Business contact Manager that businesses depend on.

9. ¿Lo suficiente? Hay componentesque no tiene • InfoPath? • Publisher? • SharePoint Workspace? • One Note Calendario Email

10. ¿Lo suficiente?El “copy&paste” no funciona Source: http://www.infoworld.com/d/applications/office-compatibility-torture-test-302

11. ¿Lo suficiente?Macros compatibles???....

12. Súmale con Open Office??? • Bastantesriesgos…

13. OpenOffice GRATIS?Ni cerca… • Costo de la licencia • Mantenimiento • Costosmigración • CostosSuporte • Entrenamiento • Interoperabilidad • Falta de productividad de usuario

14. Seguridad??? • Para tener Open Office medianamente seguro se tiene que hacer deployment de una nueva versión COMPLETA cada 3 meses. • Con Office los usuarios cuentan con Rightsmanagement; Con un solo click pueden cifrar un documento. • Es mucho más fácil desarrollar malware para Open Office que Office.

15. Soporte??? Open Office NO cuenta con soporte para ninguno de sus clientes… A quién le hablan sus clientes cuando hay un problema???

16. Hablando de Microsoft Office… • Microsoft invierte +$90B en R&D • +70 Lanzamientos de nuevas tecnologías en 2010 • Office: Plataforma integrada con Productos Microsoft

17. La palabra de hoy: GRASOSECO GRAtis??? • Para nada!!! SOporte??? • No hay… SEguridad??? • En duda… COmpatibilidad??? • No siempre…

18. Why Office 365? How Microsoft differentiates from competitors José Ramón Office 365 Product Marketing Manager Microsoft México

19. Office 365: Value Proposition and Differentiators Offering Strategy Microsoft Google Apps Full suite of offerings serving low cost, basic needs up to and including Enterprise Information Workers needing the richest capabilities. Enterprise Class Single offering with a “one-size-fits-all” approach for every type of user regardless of needs Richest Software Choice & Flexibility Best experience across the PC, Phone & Browser Enterprise level security and trustworthy The cloud on your terms Richest Software Microsoft Google Apps SaaS only offering providing basic capabilities leaving the majority of users underserved Richer set of capabilities, including Office, providing the best experience across the PC, Phone & Browser Choice & Flexibility Microsoft Google Apps Seamless integration with On-premises solutions taking advantage of existing technologies (e.g. RMS, Active Directory) No On-premises options; integration provided through 3rd parties or custom coding Enterprise Class Microsoft Google Apps Support mentality built on consumer apps, less IT control and an SLA based on service credits More, finer-grained IT control backed by an Enterprise support organization with a financially backed SLA.

20. Office 365: Offering Strategy for Diverse Needs Offering Strategy Microsoft Google Apps Single offering with a “one-size-fits-all” approach for every type of user regardless of needs Full suite of offerings serving low cost, basic needs up to and including Enterprise Information Workers needing the richest capabilities. Small Business Mid-Size Org Enterprise • Messaging • Collaboration • Basic productivity • Virtual meeting • Fidelity with Office documents • Option for Office Pro Plus • Messaging • Collaboration • Basic productivity • Virtual meeting • Fidelity with Office documents • Option for Office Pro Plus • 24x7 Support & financially backed SLA • Advanced Collaboration • Unified Messaging • Finer Grained IT Control • Kiosk Offerings • Messaging • Collaboration • Basic productivity • Virtual meeting • Fidelity with Office documents • Option for Office Pro Plus • 24x7 Support & financially backed SLA • Advanced Collaboration • Unified Messaging • Finer Grained IT Control • Kiosk Offerings • Voice (PBX, Call Control) KEY: Also provided by Google Apps

21. Office 365 increases the lead over Google Enterprise Class Richest Software Choice & Flexibility Enterprise level security and trustworthy Best experience across the PC, Phone & Browser The cloud on your terms Office 365 adds- Short list: • File Fidelity • Even Better UX • ex. Conversation view / fluent UI • Integration & depth of functionality • ex. IM in OWA & Virtual meetings / file sharing Office 365 adds- Short list: • Developer capabilities • ex. Silverlight web parts • IT level of granularity • ex. Turn on/off features below the app • Making the experience work for you Office 365 adds- Short list: • Native offline access • Remote PowerShell • Admin roles (w/ different scope)

22. Richest Software – File Fidelity lacking with Google Docs Same view in Office client and Web Apps Not the same view in Google Docs ? ? ?

23. Choice and Flexibility – Making the experience work for you • Reading pane on right • Calendar view • People view • Reading pane on bottom • No calendar, tasks or contacts view • People view • No reading pane • View by conversation • No calendar, tasks or contacts view • Conversation view • Calendar, tasks, and contacts view • Reading pane on the bottom

24. Enterprise Class – Offline Access is poor in Google Apps • No SLA for offline availability • Inconsistent user experience • Very reduced functionality from normal Google Apps UX • Requires Chrome13+ browser • Latest messages unavailable • No rich text formatting in composing emails • No signatures • Cannot create meetings Attachment size is 5 MB • No printing capability • Labels work differently • Limited number of emails stored are accessible • Missing images, comments, highlighting, and more • No offline experience for Presentations, Drawings or Forms • Docs offline is read only – no editing or creating new docs • Lack of document fidelity within Google Docs • Only a subset of attachments are accessible while offline Not an Exhaustive List of Issues w/ Google’s HTML5-based offline access Online version in Google Docs Offline version in Google Docs ? ?

25. Enterprise Class – Native Integration with Outlook not in Google Apps • Importance levels • Follow-up dates and reminders • Inbox Rules • Delivery Receipts • Public Folders • Rich Text format • Tentative/OOF Status • Calendar Attachments • Optional Attendees • Category Assignments • Saving event updates w/o sending • Personal Distribution Lists • Notes larger than 16KB (Contacts) • Sharing a Contact Folder • Notes • Tasks • Journal Entries • Recalling sent messages Not an Exhaustive List of Issues w/ Google Apps Sync “Some Outlook data, however, isn’t supported by Google Apps. This information either isn’t available at all with Google Apps Sync, or it’s available in Outlook but not from the Google Apps interface.” Google “Never worked as advertised” http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/support/enterprise/static/gapps/art/users/en/glook/google_apps_sync_chart.pdf

26. References • SystemCriticalDefinitionfor Google: • http://www.google.com/support/a/bin/answer.py?answer=181632 • Comparissonfrom Office vs: • Google Docs • http://sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-documents-vs-word-web-app.aspx • Google Spreadsheets • http://sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-spreadsheets-vs-excel-web-app.aspx • Google Presentations • http://sharepoint.microsoft.com/businessproductivity/en-us/Why-Microsoft/compare-demo/Pages/google-spreadsheets-vs-excel-web-app.aspx • Detailson Google offline access • http://blogs.technet.com/b/whymicrosoft/archive/2011/09/07/google-s-offline-blunder.aspx • So-Called Offline Access to Outlook 2003 • http://mail.google.com/support/bin/topic.py?hl=en&topic=23333 • Google’s FAQ on Outlook 2003 Offline integration • http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/support/enterprise/static/gapps/art/users/en/glook/google_apps_sync_chart.pdf

27. Customer Wins Switchers back from Google Apps Looked at Google Apps and said: “No!” Find more customer references on www.whymicrosoft.com

28. Customer Testimonials “Switching to Microsoft Online Services, with its SLAs and easy interoperability with Microsoft Office, has avoided a lot of problems. It just works, versus the time-intensive workarounds Google Apps required.” “We dismissed Google early on, because we didn’t think it was enterprise-ready.” “The lack of basic functions in Google Apps, like cut-and-paste between applications, resulted in hundreds of hours of lost productivity each month throughout our organization.” “I was tired of the headaches with Google Apps. I’m quite excited to be using tried-and-true Microsoft products. The Exchange Online pricing is competitive, and the overall value is higher.

29. Customer Testimonials “Google Apps is not an enterprise-class solution. It’s a consumer solution, and we did not want to risk our business on it.” “Frankly, the Google value proposition is cost based, and once you take that away, what’s left?” “Many of the things you normally expect to be able to do at an enterprise IT management level were not available with Google” “Moving to Google Apps meant accepting an ultimatum—the cloud or nothing. With Microsoft, we are able to move to the cloud at our own pace, when the time is right for us”

30. Hector Ocadiz hocadiz@microsoft.com IntellectualPropertyRights | Director Microsft MéxicoVALOR DEL SOFTWARE ORIGINAL

31. ¿Por qué software original? El software original tiene valores que a veces no son perceptibles inmediatamente, pero que es importante conocer para tomar la decisión correcta al comprarlo y venderlo. En seguida veremos algunos valores del software original.

32. Antecedentes * 6to Estudio Anual Global de Software de la BSA (Business Software Alliance) En el 2008, la piratería fue responsable de pérdidas de hasta $830,000,000 USD para México.* México se encuentra en el lugar número 13 mundial de los países con más pérdidas causadas por la piratería.* El software pirata presenta un riesgo inminente para el cliente que lo tiene. Las PCs con software pirateado o sin licencia continúan representando una enorme pérdida de ingresos para el país donde se venden y para los habitantes del mismo.

33. Beneficiosdel software original Tecnológicos Empresas legales -grandes y pequeñas- que invierten mucho dinero en investigación y desarrollo de productos de alta calidad, a la vez que cumplen con sus obligaciones fiscales. Recibir actualizaciones gratuitas de parte de Fabricantes. Actualizaciones Movilización del desarrollo de la industria Evitar Malware • En un estudio se descubrió que al analizar software pirata: • 34% simplemente no funciona. • 65% contiene software suplementario, que no forma parte del programa original, lo cual puede poner en peligro tu equipo. • El riesgo de un ataque de virus, spyware o troyano es mucho mayor. Soporte técnico y garantía de parte de Fabricantes de Software.

34. Económicosy Sociales • Pérdida de Empleos: • Por cada 10 puntos porcentuales de piratería en México, se dejan de generar 3,500 empleos directos en la industria del software, US$160 millones en impuestos sobre ingreso y US$1.5 billones de crecimiento económico en México. • Pérdidas en la Industria: La industria productora de software sufrió pérdidas por más de 1 billón de dólares anuales en el último año en México (BSA). • Disminuye Productividad: Cuanto tiempo pierde cada empresa al contar con tiempos muertos asociados con piratería o paros por multas. • Inseguridad Social: La piratería esta asociada y relacionada con otros problemas sociales como: Pornografía infantil, tráfico de drogas y armas que al final impactan en la Sociedad Beneficios adicionales con la reducción de 10 puntos en el índice de la piratería US$M 3 Adicionados a la economia local 6K Nuevos empleos de alta Tecnología US$M 513 Recaudación de impuestos US$M 1,8 Aumento en las ganancias en consumo

35. Prisión de 6 meses a 6 años y multa Violar derechos de autor Prisión de 6 meses a 6 años y multa Reproducción, transporte, almacenamiento, venta o arrendamiento de copias de obras con fin de especulación comercial Prisión de 3 a 10 años y multa Infracciones y penalidades Infracciones y penalidades Uso de obras protegidas con fin de lucro

36. El tiempo que estará a mi servicio. Por tanto si el tiempo promedio de la computadora es de 2.5 años, o sea 30 meses de servicio, el costo real de una licencia de $2,500 pesos es de ¡80 pesos al mes! o $1 peso por HORA! (4 hrs/día trabajo) ¿Cuánto cuesta realmente el software?

38. Preguntas?