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REAL WORLD RECYCLING SOLUTIONS DRIVEN BY LCA . The Carton Council and its Carton Recycling Access Campaign. INTRO TO LCA. Q uantifies environmental impacts associated with the life-cycle of a good or service, from extraction of raw material to final disposal
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REAL WORLD RECYCLING SOLUTIONS DRIVEN BY LCA.The Carton Council and its Carton Recycling Access Campaign
INTRO TO LCA • Quantifies environmental impacts associated with the life-cycle of a good or service, from extraction of raw material to final disposal • All emissions, resource consumptions and other environmental interventions are assessed for relevant impact indicators • Provides full picture of environmental performance for a product or service • Methodology standardized with ISO 14040/ 44:2006 to achieve quality and transparency
LCA in Packaging – Indicators/Metrics • Packaging Sustainability Attributes • Environment – e.g. packaging weight, total resource inputs, recycling rate, renewable content, etc. • Economics – cost, service value, indirect costs/impacts • Social- workplace, labor force, safety, health, etc. • LCA – the Environmental Profile • Renewable/non-renewable energy demand and impact • Water consumption in production and utilization • Emissions of greenhouse gasses, particulates, toxics • Land utilization and impact These are broad categories in multi-layer indicator sets
LCA in Packaging Marketplace • CGA Global Packaging Project Effort • Goal to Develop Relevant, Quantitative Measures • Intuitive to Consumers, CEOs, Government • Meaningful to LCA Experts and Environmentalists • Actionable for Packaging Design
Today’s Packaging Marketplace • Recycling Seen as Tool to Address Climate Change • Shift Towards Producer Accountability • Beverage Industry Leaders (Coke, Nestle) are Raising the Bar with Respect to Corporate Role • Consumers Want to Recycle Containers and HoldManufacturer Responsible for Recyclability • Sustainability Message is Lost Without Recyclability
Cartons One of the Most Sustainable Packages RENEW • Made mainly from paper • Paper is a 100% renewable resource • Fiber comes from well-managed forests • Light weight and compact • Low package-product ratio • Low carbon footprint through lifecycle REDUCE • Cartons are recyclable • In fact… RECYCLE
Need to increase collection & recycling Minimize waste & resource use Increase use of certified paper board Maximize use of renewable resources Distribution and storage efficiency Efficient operations Cartons have a Great Environmental Profile
The Carton Recycling Challenge To go from this…
The Carton Recycling Challenge …to this:
What are Cartons Made From? Refrigerated cartons contain about 80% paperand 20% polyethylene. No Wax!
What are Cartons Made From? Shelf-stable cartons contain on average 74% paper, 22% polyethyleneand 4% aluminum No Wax!
How are Cartons Recycled? Cartons placed in recycling bin Positive sort at recycling facility Baled and sent to Paper mill Blended with water to separate paper fibers from plastic and aluminum Made into new products Separated paper fibers are ready to be reused
The Challenges Facing Carton Recycling
Why Cartons Are Not Being Recycled • Carton recycling unregulated - not mandated • Total volume is less than .4% of MSW • Wet strength prevents pulping at most mills • Sorters won’t accept cartons without markets • Recyclers won’t accept cartons without financial support
Cartons The Misunderstood Commodity • High value material • 100% virgin fibers • High yield • 68%-75%
How are Cartons Recycled Today? Mixed paper formula does not work! + Mixed with paper + Wet strength causes problems at mills + Poly or Poly Au + Cannot export = Material goes to landfill Not Acceptable to Carton Manufacturers
Positive Sort High Quality Fibre PolyAl End Market Tissue Products HowCartonsShould be RecycledTissue Mill Formula Works! = + +
Achieving the “Right Formula” • Support facility capital/operational changes • Marketplace guarantee for sale of materials • Educational and marketplace support to grow carton stream • How can these things happen?
The Carton Council was Created Mission of the Carton Council Committed to reducing the environmental impact of cartons by expanding recycling programs across the county and continuously improving the environmental performance of cartons
Achieving Carton Council Goals • Carton Recycling Access Campaign • Working with Recycler stakeholders • Communities • Facilities • Service Providers • Mills • Developing recycling infrastructure • Financial and promotional support
Carton Recycling Access Campaign Strategy
Carton Recycling Strategy – Working Backwards from End Markets Developing Markets for Poly/Alu Component Strategy: Start with End Markets
Recycling Supply ChainSeeking Leverage • Secure leverage throughout the supply chain • Leverage sorters to increase household access • Leverage sorter volume to contract with broker • Leverage brokers to increase North American paper Mill access
Carton Recycling Strategy – Long Term • Increase Access • Increase household access rate from 20% to 50% • Sustainable Recycling • Implement a supported infrastructure • Enable processors to sort cartons into a source separated grade • Develop Markets • Create North American demand for the high quality carton fiber • Develop recycling solution for the poly alum component • Create Awareness • Create world class top-of-mind awareness rivaling other container commodities
Climbing the HouseholdAccess Ladder 2015 - ? 2014 - 45-50% 2013 - 40-45% 2012 - 35-40% 2011 - 30-35% 2010 - 25-30% 2009 - 18%
No access to carton recycling 30 States have carton recycling programs Carton Recycling Across the US
Expanding Access – Identifying Opportunities Households in Metro Areas Without Carton Recycling Access West: 12 million households Central: 17 million households East: 47 million households
Develop Markets – Current Mill Buyers RCM Great Lakes Tissue Southern Tissue (Q1 2012) Post-industrial gable top only GET Mill
Develop Markets –Target Added Buyers RCM Great Lakes Tissue Southern Tissue (Q1 2012) Post-industrial gable top only GET Mill
Sustainable Recycling– Large MRFs Optical Sort Solution • Strategy: Install 30 to 40 optical sorters • Potential for 15 million households
Sustainable RecyclingMedium Sized MRFS • May include screens to separate paper from containers, eddy current, steel belt conveyor, self-unloading silos for sorted material • Typical capital need: $70,000 • Extend containers sorting conveyor • Extend sorting platform • Add silo for sorted cartons • Less than 125 tons per day residential recyclables • May include sorting conveyors, with heavy reliance on manual labor for sorting • Typical capital need: $20,000 • Hoppers for storage of manually sorted cartons (no available sorting silo/bunker for cartons)
Creating Awareness – Feature Article, Resource Recycling Magazine
2010 Successes • Increase Access • Added/Improved access in • 20 metro areas • 600 communities added • 12 mm households added • 30% access reached! • Sustainable Recycling • 30 sorting centers added • Development work for many • others set to flip in 2011 • Develop Markets • End markets secured at 9 • domestic paper mills • Development work in • western US, Mexico, Asia • Creating Awareness • Toolkit • School Recycling Guide • Website update • Locator real time • Media coverage
2011 Goals • Increase Access • Increase household access rate to 30-35% • Sustainable Recycling • Add 20-40 sorting center locations • Install 20+ optical sorters • Develop Markets • Secure contracts with West region mills • Secure Mexico and Asia mill end markets • Creating Awareness • Expand and implement toolkit with new communities • Partnerships with regional and state agencies • Website upgrade – Phase II
Carton Recycling Targeted Outcomes Increase Access Sustainable Recycling Carton Recovery Develop Markets Creating Awareness Validates Volumes of Cartons Collected for Recycling Improves
Resource Recycling Systems Thank You! Waste and Recycling Biomass Fuel, Organics and Composting Green Supply Chain - Change Management