Oracle Roadmap for Applications Achieving Enterprise Transformation with Oracle’s Best-in-Class “Edge” Solutions

Oracle Roadmap for Applications Achieving Enterprise Transformation with Oracle’s Best-in-Class “Edge” Solutions Rick Jewell Senior Vice President, Applications Development

Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making a purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Agenda • A Winning Strategy • The Information-Driven Value Chain • An Acquisition Model That Works • Oracle’s Edge Applications • Standards-Based Applications Integration • Edge Applications in Detail • Enterprise Performance Management • Transportation Management • Advanced Planning and Demand Management • Product Lifecycle Management • Summary

Compliance Mandates Increased and varying regulatory / security requirements exert additional burdens on businesses Customers & Employees Manage employees and customers dispersed across geographic and cultural boundaries Competitors The Internet eliminated borders making all markets global markets Suppliers Margin pressures force companies to search forgoods & services anywherein the world resulting incomplex supply networks Global Management ChallengesGlobalization creates unique challenges in managing…

“Internal Focus” “External Focus” High Financials ERP Adoption Medium Supply ChainPlanning DemandDriven ManagedInnovation Low Multi-EnterpriseOrchestration Laggard Average Best Practice Transformational The Information-Driven Value ChainShift Focus from Internal/Process/Past to External/Information/Future Predictingfuture outcomes is more important than recording the past Adaptingto the outside is more important than perfecting the inside Aligningthe extended enterprise is better than optimizing the parts

Information-Driven • PREDICTIVE • Anticipate, influence, and shape the future • Real-time information • Multiple demand streams & supply plans • Global transportation and logistics • ADAPTIVE • Sense & respond to internal, external events • Event-driven applications • Capitalize on opportunities • Respond to problems • Consider alternative scenarios • ALIGNED • Share common goals, objectives, and metrics • Analytics for trends and market conditions • Key performance indicators • Cause and effect The Information-Driven Value Chain Value Chain • Dynamic network of customers, suppliers, and other partners • Synchronized demand-driven planning, logistics and network execution • Driven by real-time, actionable information across demand, supply, products and markets

Logistics Event Mgmt, SC Planning, Risk Demand Capture Demand Supply Strategic Sourcing, Lean / Flow, MES, Scheduling, etc. Adapt (Supply vs.Demand) Optimize (Sourcing, Inventory, and Production) Predict (Market Demand) Demand Management & Shaping Sales and Operations Planning Adapt (Products vs. Markets) Adapt (Products vs. Supply Chain) Requirements & Needs Mgmt Design for Supply Chain Innovate (New Product Development) Pre-Acquisition Capability NPI / NPD Product Strong OK Weak The Information-Driven Value Chain Requirements versus Pre-Acquisition Coverage Align (Operations vs. Corporate Objectives)

Oracle’s Acquisition ModelStrict Criteria Must Be Met for Each Transaction Strategic Fit Sales Fit Integration Fit Financial Fit 1 2 3 4 • Consistent with Oracle’s vision • Complementary products • Standards-based & compatible arch. • Common customers • Retention, cross-sell and up-sell • Capable of being integrated quickly • Quickly utilize Oracle infrastructure • Purchase price conforms to rigorous valuation metrics • Contributes to Oracle’s 5-year growth plan SCM Acquisition Goals Post-Acquisition Roadmap • Accelerate & compliment SCM / industry strategies • Address key business drivers with best-in-class capabilities • Provide solutions that span Oracle product families • Standards-based products that can be part of Fusion • Switch market focus to new product • Create dedicated field organizations • Integrate fast • Maintain functional leadership • Leverage middleware and hubs to accelerate integration

Strategic Acquisitions Further Extend Oracle’s Information-Driven Capabilities Demand Supply E-Business Suite Siebel Numetrix Hyperion Innovate Product

Oracle Edge Applications • Business applications that are at the “edge” or periphery of core ERP, SCM and CRM applications, are often the critical link between a company and its trading partners, and have the potential for “game-changing” business value • Best-in-class horizontal applications that are proven in a heterogeneous environment. • Leveraged via open, sustainable, standards-based AIA integration with Oracle’s Applications Unlimited product lines as well as 3rd Party products Hyperion Numetrix Performance Management Product Lifecycle Mgmt Demand Mgmtand Planning Transportation Management

Application Integration Architecture Industry Reference Models • What: Operational best practice process models mapped to enterprise application services and objects • Value: Create unique, upgrade-protected flows across heterogeneous environments Oracle’s Open, Standards& SOA-Based Approachto Cross-Applications Process Orchestration Process Integration Packs • What: Pre-built, BPEL-based, business process integration • Value: Deliver out-of-the-box, sustainable integrations between Oracle applications AIA Services • What: Set of enterprise business objects and services combined with a standards- based methodology to support any-to-any integration • Value: Drive interoperability and a stepped approach to Fusion Applications

Implement Upgrade Integrate Train Report Monitor Use Manage Total Ownership ExperienceReduce Costs at Every Step of the Ownership Lifecycle • Rapid Implementation Wizards • Patching Tools • Web Services • AIA • BI Publisher • OBIEE • User Productivity Kit • Audit Vault • Consistent User Experience • Secure Enterprise Search • Identity Management • EM Pack, Grid Control

Enterprise Performance ManagementGain Better Insight, Make Better Decisions, and Drive Better Results • Comprehensive • Integrates information from financial performance management, operational intelligence, and transactional applications • Pervasive Delivers intuitive, role-based intelligence for everyone in the organization • Hot-Pluggable • Open to Oracle and non-Oracle environments to maximize existing investments EPM Workspace Desktop, Web, Search, Office, Alerts, Mobile Performance Management Applications Business Intelligence Applications Business Intelligence Foundation Fusion Middleware SOA, Data Quality, Data Integration, MDM, Identity Mgmt, Content Mgmt, BPM

Hyperion Planning & Workforce Planning Capital Expense Planning Performance Scorecard Strategic Finance E-Business Suite PeopleSoft Profitability Manager Financial Management Financial Services Applications Financial Data Quality Mgmt Activity-Based Management Performance Management ApplicationsSupport the Performance Lifecycle from Goal-Setting thru Reporting Strategy Management Business Planning • Clearly articulate strategy & goals, communicate them across the enterprise • Develop scorecards leveraging recognized methodologies and industry benchmarks • Ensure accurate forecasts, shorten budgeting & planning cycles, and model the potential impact of workforce & capital spending decisions Profitability Management Financial Reporting & Compliance • Conduct profitability analysis using robust modeling and analysis with integrated drill down • Close and report financial results, meet global regulatory requirements, reduce compliance costs and improve confidence in the numbers

Business Intelligence ApplicationsMake Better Operational Decisions with Improved LOB Visibility • Hundreds of pre-built operational dashboards, reports and alerts • Embedded best practice calculations & key performance indicators by role • Analytic workflows to drive best actions • Business domains: Sales Service HCM Finance Supply Chain Order Mgmt Contact Center Marketing

Business Intelligence Foundation Oracle BI Suite Enterprise Edition Plus Hyperion Essbase - System 9 • Suite of BI foundational technologies: interactive dashboards, ad-hoc queries, alerts, reporting, XML publishing, and desktop integration • Leverage data that spans enterprise sources and applications • Business analysis server technology that provides business users with an environment for rapidly developing custom analytic applications that model complex scenarios, forecast the business and perform "what-if" analyses

Status of Other Oracle EPM Products

Transportation Planning and OptimizationMinimize Transportation Costs, Maximize Fulfillment Service Optimized Decisions • Plan for all in- / out-bound shipments using multiple modes (truck, rail, ocean) • Combine loads (consolidation) or split loads (deconsolidation) for local deliveries • Optimize container loading and fleet utilization via continuous moves Algorithms • Equipment • Consolidation • Service Provider • Consolidation for: Multi-Mode, Multi-Leg, Common Leg, Multi Stop, LTL • Multi-Tier Networks • Continuous Moves • Route • Mode • Timing View via graphical UI… + Engines & Rules • Service Time Calculation • Container Optimization • Itineraries & Profiles • Resource Capacity • Throughput, Rating …to relate carrier selection & route optimization results to actual execution

Transportation ExecutionReduce Administrative Costs and Increase On-Time Deliveries Create transportation orders from sales, purchase, and manufacturing orders • A single solution for your company & partners • Automation & collaboration with trading partners • Global & scalable to meet your changing needs 1 Orders Event Mgmt – Monitor, trigger alerts, resolve issues Inventory – Global visibility to at-rest & in-transit inventory 4 • Solicit carrier bids • Optimize award • Issue contract 3 2 • Issue notifications • Role-based access to schedules & changes Customers /Suppliers Service Providers Your Company Shipment • Automate billing and settlement with match- or auto-pay • Allocate costs and charge to cost centers 5

Some Marquee TransportationManagement Customers…

Case New Holland COMPANY OVERVIEW • World leader in the agricultural and construction equipment businesses • $13B in revenues with 30 manufacturing sites and over 25k employees • Products sold in 160 countries through more than 11k dealers and distributors • Brought transportation operations in-house to reduce costs and increase visibility CUSTOMER PERSPECTIVE “CNH embraced an aggressive plan to insource its N. American logistics operation and gain control of its global inbound transportation within a year. With the partnership of Oracle and the implementation of Oracle Transportation Mgmt, this plan was successfully executed.” -- Kathy Acker, IT Director • RESULTS • Lowered transaction, headcount, and carrier selection costs • Improved visibility to suppliers, shipment data, freight rates & payments, damage claims, and dealer destination charges • Retired legacy system in Europe • Live in United States and Europe less than 6 months after selection • SOLUTION • Live on Oracle G-Log Transportation Management

Priorities Continued Product Innovation G-Log Transportation Management • Supply Chain Execution: WMS and OTM • Dock appointment scheduling • Load sequencing • Supply Chain Planning: Risk Management • Real-time, in-transit shipment visibility • Transportation Intelligence • Enhanced KPIs and reports • Industry specific content • KPIs linked to event mgmt • Fleet & Asset Management • Deliver the first shipment- & asset-centric TMS platform • Target for-hire, dedicated and private fleet operators • LSP Quote-to-Cash Solution • Integrated customer-facing, network operations, and financial processes • Multi-Tier Network Optimization • Re-optimization of in-transit shipments in multi-tier networks • Global Trade Management • New product being developed using OTM code base • Export compliance, landed cost, documentation • Global Trade Mgmt • Bonded warehousing, promotional schemes, classification engine, trade finance • Transportation Capacity Planning • Generate forecast of future transportation demand and required transportation capacity • Leverage Oracle’s demand and supply chain planning products

AIA-Based Integration PlansPIPs for E-Business Suite, JDE EnterpriseOne, Siebel, and Retek • Available today, integration with Oracle E-Business Suite (orders, shipments, invoices) • Siebel order capture (freight costs & transit times) Completed • JD Edwards EnterpriseOne (sales orders, purchase orders, freight payment) • AIA based delivery of E-Business Suite • Supply chain planning • Warehouse management • Financials • Asset lifecycle management • HRMS • AIA-based Siebel order capture CRM for LSPs • AIA-based delivery of Retek Merchandising and WMS CY 2008

Total Ownership Experience Reduce Costs, Simplify Management, Improve Usability Near Term Longer Term • Enterprise Manager • Audit vault integration • Identity management integration • UPK training content • Fusion ADF UI’s • 11 G FMW integration

G-Log TM Uniform User Experience Post-Integration: OTM Shipment Manager Pre-Integration: OTM Shipment Manager

Comprehensive Demand & Supply PlanningSpans All Planning Time Horizons and Levels of Detail Numetrix Network Design Demand Management Summary Inventory Optimization Sales and Operations Planning Supply Chain Planning Predictive Trade Planning Distribution Planning Global Order Promising Detailed Numetrix Production Scheduling Collaborative Planning Operational (Short Term) Tactical (Mid Term) Strategic(Long Term)

DemandReview ProductReview Management Review Shape Respond Sense Execute / Measure SupplyReview Real-Time Sales & Operations PlanningShape Demand: Drive Supply and Demand Balancing Decisions S&OP Process Shift from Reactive to Real-Time Proactive • Combine demand, supply, product, and managementreviews into a single, collaborative process • Monitor KPIs to drive continuous improvement • Collaborate internally & externally via web-based portal Profitably Balance Supply, Demand & Budgets • Examine throughput on the most critically constrainedresources or suppliers, and profitability by product family • Determine allocations by trading off service levels and cost Shape and React to Demand • Shape demand by managing product introductions andsales incentives / promotions • Adjust demand / supply plans as conditions change

Some Marquee Demantra Customers…

SOLUTION • Demantra Real-Time Sales and Operations Planning COMPANY OVERVIEW • Leading provider of cordless phones and electronic toys • $1 billion in revenues, operating worldwide • Has a presence in 10 countries, including research and development centers in Canada, Hong Kong, and mainland China • RESULTS • Increased order fill rate from 85% to more than 95% • Increased inventory turns by 100% • Reduced price protection claims by 40% • Reduced logistics costs by 65% • Reduced retail compliance fines by 85% • Generates forecasts from customer POS data • Went live with the first retailer in under 90 days • CHALLENGES / OPPORTUNITIES • Improve service levels and on-shelf availability of products at large retailers in order to increase revenues • Keep inventory levels and logistics costs to a minimum • Improve ability to predict sales volume

Priorities Continued Product Innovation Advanced Planning and Demand Management • Deliver Demantra 7.2 • Deliver Demantra 7.2.1 core enhancements • Deliver planning hub with embedded analytics • Deliver EBS 12.FP service parts planning • Deliver process planning industry enhancements • Deliver Demantra 7.3 and high tech enhancements • Demand signal hub: “sales call of the future” • Deliver simulation improvements • WebADI based UI for simple mass edits • Data snapshot improvements for simulation sets • Deliver fast simulation engine with comprehensive mass edits • Deliver embedded planning analytics phase 2 • Deliver key industry enhancements (competitive and customer issues)

AIA-Based Integration PlansPIPs for E-Business Suite, JDE EnterpriseOne, and G-Log • Demantra DM Integration to EBS 11i10 • Demantra DM Integration to JDE E1 8.12 • PS and SNO to EBS 11i10 Completed • Deliver Demantra 7.2 S&OP and DM integration for EBS 12 • Deliver Demantra 7.2 PTP/O and DM integration for JDE E1 8.12 • Deliver PS and SNO integration for EBS 12 Available Now • Deliver PS and SNO v2 integration • Deliver APS-OTM integration • Deliver Demantra PTP/O integration for Siebel CY 2008

Total Ownership Experience Reduce Costs, Simplify Management, Improve Usability Near Term Longer Term • UPK training content • Identity management and database vault integration • Support 11g RDBMS • Web center integration • BPEL integration • Fusion ADF UI’s • 11 G FMW integration

Demantra Uniform User ExperienceExample: Collaborator Workbench Pre-integration Demantra Post-integration Demantra

Uniform Application Administration Demantra Demand Management Oracle Advanced Supply Chain Planning

Enterprise Product Lifecycle Mgmt (PLM) Common Information, Integrated Processes & Better Decisions… Order to Fulfill • Manage enterprise product record • Integrate PLM processes, e.g. • Capture voice of customer via CRM • Link supply chain constraints to design & sourcing decisions (DFX) • Make better product decisions using demand forecast, resourceconstraints, plant / supply variations …Delivers Increased Value • Reduced time, cost, quality leakage • More predictable innovation • Reduced supply chain disruption • Increased customer satisfaction • Reduced IT costs NewProduct Intro Product Innovation

Enterprise Product Lifecycle Mgmt (PLM) Comprehensive Product Offerings for Multiple Industries • Industry-specific PLM solutions are built from core Agile products • Product portfolio management for optimal product selection • Product-based collaboration, both internally & across supply chain • Built-in quality and cost management • Engr data management for complex configurations • Also appropriate for small & medium businesses • Formulation, specification and BOM management • Quality, safety, and compliance throughout product development and the supply chain • Document viewing without original authoring application • Drawing markup / redlining • Model simulation and virtual prototyping of products and assemblies

Some Agile Customers…

Priorities Continued Product InnovationAgile Product Lifecycle Management Agile PLM (formerly A9 & e6) • 9.2.2 SLA support • Module enhancements • 3D CAD viewing data model • CAD PLM API (design publish) • Language support (Japanese) • Language support (Chinese) • Industrial mfg solution (e6-A9 integration) • Module enhancements • e6.1 release • Portfolio integration (PPM to Prodika) • Customer needs mgmt / ideation • New industry solutions Agile PLM for Process (formerly Prodika) • F&B: Formulation, nutrition management, labeling • Spec management • Security Enhancements • F&B: Formulation • Private label: Trade item collaboration • PIM data syndication • Document mgmt • F&B: Formula optimization • Supplier collaboration

AIA-Based Integration PlansPIPs for EBS, Siebel, JD Edwards, PeopleSoft , and Demantra • Agile Product Collaboration to E-Business Suite (Items, BOM & ENG) • Agile Product Collaboration to PIM Data Hub (Phase 1) • Agile Product Cost Mgmt to E-Business Suite (Sourcing & Quality) • Agile Product Collaboration to PIM Data Hub (Phase 2), JDE EnterpriseOne Mfg, PSFT Enterprise Supply Chain Mgmt, SAP • Agile Product Portfolio Mgmt to E-Business Suite Projects • Agile Product Collab to Siebel Sales, Quote & Order Capture • Agile Product Quality Management to Siebel Service • Agile Product Collab to Demantra Real-Time S&OP • Agile PLM for Process (Prodika) to E-Business Suite (Process Mfg), JDE EnterpriseOne and SAP

Total Ownership Experience Reduce Costs, Simplify Management, Improve Usability Near Term Longer Term • Oracle UI branding • Secure Enterprise Search • SSO solution • Replace 3rd party analytics components • Enterprise Manager • Fusion ADF UI’s • Web services framework & API • Stellent and Oracle Vault • BPEL – workflow • Portlets JSR 168 compliance Agile PLM(formerlyA9 & e6) • Oracle UI branding • SSO solution • Oracle database • BI Publisher • Analytics • Fusion ADF UI’s • Stellent and Oracle Vault • Web center integration Agile PLMfor Process(formerlyProdika)

Hyperion Numetrix Performance Management Product Lifecycle Mgmt Demand Mgmtand Planning Transportation Management Oracle’s Winning StrategyTransforming Traditional Supply Chains to Information-Driven Value Chains – Today! • Best-of breed capabilities combined with continued product innovation • Out-of-the-box sustainable integrations, using Oracle’s AIA infrastructure • Reduced total cost of ownership and risk, leveraging Oracle technology, product, and market ecosystem

Oracle Roadmap for Applications Achieving Enterprise Transformation with Oracle’s Best-in-Class “Edge” Solutions