How to Choose the Perfect Pop up Shop Location

1. How to Choose the Perfect Pop up Shop Location popertee.com To start make your pop up space wish list. Just like when you are shopping for an apartment, it is important to know what factors are bonuses and what would be a deal breaker. Come up with a short list of must-haves, to help refine your search. Your items will differ depending on your brand and your reason for opening pop up shops. Here is a list of the 6 essential steps in selecting the perfect pop up location: Know your pop-up goals Pop-up shops can serve many purposes, from generating sales to raising brand awareness. Having clear goals when you're opening a pop-up will help you determine the best type of space for your event. Are you doing this to test a future store location or just to boost awareness of your new product? For example, if your focus is register sales maybe you should look to be near complementary brands with proven foot traffic. For a brand awareness play, take into consideration where your pop up would have the biggest visual impact. Know your target demographic Knowing your target demographic is crucial, as you'll want to pick a neighbourhood that fits your brand. Researching the demographics of neighbourhoods that you're considering for a pop-up will help you get the right kind of foot traffic in the door. Does a pop up put your brand right in front of your target audience? If you're selling to a target audience, put your pop up store right where they will be. If this is a fashion week event consider a mobile pop up that rolls right up to be seen right outside the runway shows.

2. When choosing a neighbourhood, it helps to imagine where your target customer lives, works, shops, or hangs out. Research locations For a pop-up shop, location is the key to ensure that your shop gets the foot-traffic it deserves. Talk to nearby businesses and walk the streets to make an informed decision about the right space for your brand. Do all the due diligence you can - find out the area's demographics, check out nearby retailers and businesses and see how much foot traffic the space gets. Does a local space particularly match your pop up? Sometimes, a building or public space seems ideal for a project. For example, for a flip flop brand the beach is a great location. 20 Air Street, W1B5AN, London, 00 44 7396 174418 hello@popertee.com