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[Insert Client Logo]

[Insert Client Logo]. [Insert Client Logo]. [Insert Title]. STAR. This content is protected by [TV Station] unless written consent is provided. CURRENT SITUATION. Statement 1 goes here. Statement 2 goes here. Statement 3 goes here. Statement 4 goes here. Statement 5 goes here .

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[Insert Client Logo]

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  1. [Insert Client Logo]

  2. [Insert Client Logo] [Insert Title] STAR This content is protected by [TV Station] unless written consent is provided.

  3. CURRENT SITUATION • Statement 1 goes here. • Statement 2 goes here. • Statement 3 goes here. • Statement 4 goes here. • Statement 5 goes here. • Restate the Title! [Insert Client Logo] 3

  4. To (restate title) THREE Elements are Needed: THE RIGHT AUDIENCE: Target the core, don’t chase the extremes AZ Core 1 [Insert Client Logo] 4

  5. To (restate title) THREE Elements are Needed: THE RIGHT MESSAGE: Message should convey your distinction and be consistent across all media. The message must be singular. 2 [Insert Client Logo] 5

  6. To (restate title) THREE Elements are Needed: SUPER HIGH FREQUENCY IN FEWER PLACES: “The Theory of the Glasses” 3 [Insert Client Logo] 6

  7. To [Insert Title] THREE Elements are Needed • THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes AZ Core • THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular. • SUPER HIGH FREQUENCY IN FEWER PLACES - “The Theory of the Glasses” “Concentration is the key to all economic success.” – Peter Drucker [Insert Client Logo] 7

  8. [Insert Company Logo] • Statement 1 • Statement 2 • Statement 3 • Statement 4 • Statement 5 [Insert Client Logo] 8

  9. RECOMMENDED STRATEGY [Insert Client Logo] 9

  10. RECOMMENDED STRATEGY [Insert Client Logo] 10

  11. CREATIVE CONCEPT [Insert Client Logo] 11

  12. [Insert TV Station Slides] 12 Source: TVB Media Comparisons Study 2012.  Knowledge Networks Inc. Custom Survey.

  13. Clearance [Insert Client Logo] 13

  14. Monthly TV Campaign(X weeks each month) [Insert Client Logo] 14

  15. SUMMARY OF THE PLAN • Commercials per Month • Digital Delivery • Commercials per Year • Digital Delivery $xxxxper month (Month Year - Month Year) [Insert Client Logo] 15

  16. 2:1 Return on a $x,xxx/mo. Advertising Investment [Insert Client Logo] 16

  17. 2:1 Return on a $x,xxx/mo. Advertising Investment To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month… Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month? [Insert Client Logo] 17

  18. Insert multi-client station testimonial video here [Insert Client Logo] 18

  19. Timeline Action PlanWhat’s Next? 1. Proceed 2. Proceed with changes 3. Stop the process [Insert Client Logo] 19 [Insert Client Logo] 25

  20. [Insert Station Logo] [Station] Monthly Totals _________________________________________________________________________________________________ Accepting for [Company] Date _________________________________________________________________________________________________ Accepting for [Station] Date [Insert Client Logo] 20

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