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PATEE TINTAVEE

An Investigation of Policy Management in a Japanese Subsidiary in Thailand: Concept, Key Success Factors and Barriers. PATEE TINTAVEE. MOTIVATION…. Policy deployment is…. A successful strategic planning technique (Udasco, 2001). Increase productivity (Babich, 1996).

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PATEE TINTAVEE

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  1. An Investigation of Policy Management in a Japanese Subsidiary in Thailand: Concept, Key Success Factors and Barriers PATEE TINTAVEE

  2. MOTIVATION… Policy deployment is… A successful strategic planning technique(Udasco, 2001) • Increase productivity(Babich, 1996) • Popular and extended to outside Japan e.g.USA, UK (GOAL/QPC, 1990; Hacker et al. 1996) • A culturally distinct approach(Lee & Dale, 1998) Argument… How is policy deployment modified to fit in with Japanese company in Thailand?

  3. Literature Review Definition… (Witcher & Buttherword, 2001; Lee & Dale, 1998) …a form of corporate-wide management that combines strategic management and operation management through a participative management process of developing plans, targets, control and area for improvement based on previous level’s policy and an assessment of the previous year performance.

  4. Literature Review • Policy deployment is powerful tool for strategic quality planning, and an integral part of TQM (GOAL/QPC, 1990) • Focus on key objectives and means to achieve objectives, in every employee level (Akao, 1991; Colletti, 1996; Cowley & Domb, 1997) • Is application of PDCA (plan-do-check-act) cycle (Akao, 1991; Kondo, 1998) • Is a participative management process (Lee & Dale, 1998) • Is a culturally distinct approach (Bishop-Gain, 1992; Juran, 1989; Lee & Dale, 1999; Witcher & Butterworth, 2001) Argument… How is policy deployment modified to fit in with Japanese company in Thailand?

  5. Research Questions… How is the policy deployment process modified to fit in with the conditions of a Japanese company in Thailand?2. How are the PDCA cycle’s interplay and key roles related to the implication of policy deployment process (catch-ball) in a Japanese company in Thailand?3. How each employee level involved in the process of policy deployment? 4. What are the most influential key success factors and barriers of policy deployment in a Japanese company in Thailand?

  6. Research Framework… The seven-step of policy deployment (GOAL/QPC*, 1991)*Growth Opportunity Alliance of Great Lawrence/Quality, Performance and Competitiveness Source: GOAL/QPC Research Committee (1991)

  7. Research Methodology… Research design: Qualitative ApproachCase study is appropriate to investigate organizational and managerial process, and the research questions “how” and “what” (Yin, 1994)Approach: A Single case study (in TOYOTA MOTOR THAILAND)Population: Management who works with company at least 3 years (78 prs.)Data Collection & Data Analysis: <Next Page>

  8. In-depth interview Existing documents Policy management3 prs. Implementation group3 prs, Research Methodology… Data Analysis… Content analysis based on research proposition (Yin, 1994) Convergence …(Data Phase 1 + Phase 2)Results

  9. Findings… The nine-step policy deployment process 1) How is the policy deployment process modified to fit in with the conditions of a Japanese company in Thailand? Policy audit: to ensure plans are on direction, and contents are valid as guideline. Policy diagnosis: in term of “quality” of “plan” and “do”, e.g. Support company policy, measurable, clear schedule & responsible. Half-year review: review progress/achievement .vs. plans/targets, to ensure high priority plans are on track & direction.

  10. Findings… 2. How are the PDCA cycle’s interplay and key roles related to the implication of policy deployment process (catch-ball) in a Japanese company in Thailand?

  11. Findings… 3. How each employee level involved in the process of policy deployment?

  12. Findings… 4. What are the most influential key success factors and barriers of policy deployment in a Japanese company in Thailand?

  13. Findings… 4. What are the most influential key success factors and barriers of policy deployment in a Japanese company in Thailand?

  14. Contributions.. Contribution to knowledge: New insights of policy deployment and existing tacit knowledge are translated into explicit knowledge, the nine-step policy deployment process, in Thai settings.Contribution to practical management:Concept and details of modified policy deployment process, and influence variables are clearly stated as preliminary guideline for management and practitioners to adapt and apply.Future work: Confirm policy deployment process and influence variables by quantitative approach

  15. Thank… ?

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