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Commodore Mark B. Watson DGMWS

Morale and Welfare Managing External Relationships and Stakeholder Engagement CFLC National Council Meeting Ottawa – 6 June 2013. Commodore Mark B. Watson DGMWS. CFMWS Operations. Military Family Services (MFS) Outreach Program Support our Troops program Casualty Support Management (DCSM)

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Commodore Mark B. Watson DGMWS

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  1. Morale and WelfareManaging External Relationships and Stakeholder EngagementCFLC National Council MeetingOttawa – 6 June 2013 Commodore Mark B. Watson DGMWS

  2. CFMWS Operations • Military Family Services (MFS) • Outreach Program • Support our Troops program • Casualty Support Management (DCSM) • Canadian Forces Appreciation Program • SISIP Financial Services (SISIP FS) • Defence Community Banking • Retail Services (CANEX) • Personnel Support Programs (PSP) • Approximately 5,600 “Staff of the Non-Public Funds, Canadian Forces” • Number varies due to casual employment, esp. in summer • 2,125 full time, 1,066 part time, 2,395 casual • 40% CF affiliation (Retired and/or Family) • 253 Canadian Forces members • 153 National Defence public servants • 375 at MFRCs (locally employed) • Plus many, many volunteers

  3. Defence Team – Morale & Welfare CFMWS 4,600 to 6,000 Employees Canadian Coast Guard Canadian Security Intelligence Service (CSIS) Citi Bank Nav Canada 4,500 3,311 5,000 5,000

  4. Scale of Operations NPP net worth / publicly funded expenditures FY 2012-13 Public Funds SISIP FS 2012-13 Revenues: $90M CANEX 2012-13 Sales: $132M

  5. NPP Governance • Full governance assigned to CDS • Authorities delegated to DGMWS as Managing Director of NPP • NPP Board serves as an advisory Board: • Provides stakeholder input to CDS • Strategic plans, policies and direction • NPP investments • Approval of audited financial statements • NPP Board and AFC engagement is key • NPP is a “Chain of Command” responsibility

  6. My Vision Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families: One Community, One Million Strong

  7. DGMWS = CF Business Man = Social Director

  8. The Relationship Other3rd Party Royal Canadian Legion and otherVeteransGroups CFMWS Donations Canada Company (Employers) VAC HCols HCapts TPL MFRC (Independent)

  9. DCSM / JPSU JPSU Mission Through an integrated and individual-centric service delivery model, to ensure the coordination and facilitation of standardized, high quality, consistent personal and administrative support during all phases of recovery, rehabilitation, and reintegration on return to service or transition following release, for all injured and ill Canadian Forces personnel and former personnel, their families and the families of the deceased. Peer Support • Operational Stress Injury Social Support (OSISS) • Soldier On • Injured Soldier Network • Helping Others by Providing Empathy (HOPE)

  10. Personnel currently being tracked by JPSU DCSM / JPSU

  11. DCSM Transition Activities • National Coordination of all SCAN activities: • Second Career Assistance Network seminars, • Medical seminars, • Career Transition Workshops, • Transition support and programs specific to ill & injured, • Publications/tools that support transition counselling. • Liaise with other organizations: VAC, HRDCs, PS Commission, SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and others. • Development of new initiatives

  12. DCSM Transition Initiatives Canada Company – Military Employment Transition Program (METP) A self-serve, "one stop" website of all things “transition” for serving and retired military members. This includes Corporate Canada employers, Entrepreneurship, Franchising and Education opportunities. Military friendly employers examples: • Amazon • BMO Financial Group • CN • Coca-Cola Refreshments Canada • College of the North Atlantic • Commissionnaires • Ernst & Young LLP • GE Canada • LoblawCompanies Limited • Royal Bank of Canada • Shell Canada • Sobeys Inc. • SuncorEnergy • Sn Life Financial • The Home Depot • Total Security Management • United Rentals • Etc.

  13. DCSM Transition Initiatives • Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial University and Canadian Youth Business Foundation • Prospect: Forces @ Work: Sustainable Job Placement Pilot Project • H2H: Helmets to Hardhats • Association of Canadian Community Colleges (ACCC) NEW Transition Initiatives: • Veterans Canada Franchise Network in partnership with the Canadian Franchise Association (under development) • Forum for International Trade Training (FITT)

  14. DCSM Transition Services In addition to previously mentioned programs and services, the following are specifically for ill and injured members of the Reg and Res force: • Vocational Rehabilitation Program-Serving Members (VRPSM) • Priority Hiring-Public Service • Integrated Transition Plan

  15. CFLC and CFMWS –Casualty Support Management • We could do more – potential areas of CFLC – DCSM partnership include: • Sharing of information (mil friendly businesses, community / educational institutions) • Jointly conduct community outreach events • “double the message” – encourage active support of both organizations • Combine Public Affairs messaging including linking websites, featuring transition efforts in the CFLC newsletter or mutual references in printed material • Combine Awards and Recognition efforts to recognize industry support to transition (biennial Employer Support Awards)

  16. CFLC and CFMWS –Casualty Support Management (Cont’d) • Other potential areas of CFLC – DCSM partnership include: • Open CFLC outreach activities such as ExecuTreks to employers who may be interested in hiring transitioning CF members • Include CAF Transition on future activities of the International Conference on Employer Support to Reserves (ICESR) • Formal meetiongs / social events between CFLC national / provincial Councils and counterparts in CAF Transition. Potentially include TPL, Canada Co, H2H etc • Share lessons learned and performance measures • Exchange annual operational plans

  17. Military Family Resource Centres (MFRCs) 32 MFRCs in Canada, 7 sites in the US and 6 sites in Europe Offers unique mandated services: Child and youthdevelopment and parenting support Prevention, support and intervention Personaldevelopment and communityintegration Support duringfamilyseparation and reunion 3,400 licensedchild care spaces in 26 militarycommunities. Over 37,000 hours of emergency, respite and casualtychild care support provided to over 2,000 families in 2011-2012. MFRCs provide services in both official languages in accordance with the need of the local community. Military Family Services

  18. Military Family Services MilitaryFamilyHealth Care Coverage Have waived the 90 daywaitingperiod Investigatingwaiving the 90 daywaitingperiod Requiring a 90 daywaitingperiod

  19. CFLC and CFMWS – CF Families • Closed communities within the Canadian Armed Forces no longer our reality • It takes a community to support military families • This includes engaging with community service providers and stakeholders to build awareness about distinct needs in: • Spousal employment • Access to health care • Education • Child Care • Mental health • Housing • Special needs

  20. “Model Campaign” “Forces and Families” • Launched in mid-Jan 13, by Mr. John Randolph • New markets are targeted • Relationship has been concluded through an MOU • All funds flow to the Support Our Troops Fund • Communication products completely transparent • Relationship is based on trust and respect

  21. CFLC and CFMWS – CF Families (Cont’d) • Building strategic alliances and partnership at all levels • Local: Community Service Providers • First responders • Employers • Local business • Provincial: Ministries of health, education, labour, transportation • Federal / National: Other government departments • National associations and organizations • A sampling of MFS stakeholders and partners: • The Vanier Institute of the Family: to leverage a network of national organizations • The Royal Ottawa Hospital Foundation: to develop mental health support • The Legion: to leverage cross-promotional opportunities & as a viable source to promote available services for families • Canadian Association of Social Workers: to heighten awareness and share data • Canadian Child Care Federation and Canadian Paediatric Society: to heighten awareness and train Early Childhood Educators

  22. ‘Outreach’ Makes the Connection • Sources • Individuals • Canadian Companies • Government Agencies • Charitable Organizations • Actions • Make Donations • Organize Events • Sponsor Activities • Provide Discounts Impact PositiveContributionto theMorale & Welfareof Military Membersand theirFamilies

  23. Regulatory / Policy Framework • Canadian Government Endorsed Charitable Campaigns • DND/CF Code of Values and Ethics • Support to CF Appreciation and Other Public Recognition Events Honouring CF Members • Acceptance of Invitations by CF Members to Events/Galas • Provision of Services to Non-Defence Agencies • DGMWS - Primary Liaison with External Partners/ Fundraisers

  24. Support Our Troops Program Support Our Troops is an umbrella for the following funds: • Military Families Fund • linked to conditions of service • Soldier On Fund • contributes to a healthy, active lifestyle • Hospital Comforts Fund • basic amenities for hospitalized members • Operation Santa Claus • gift for deployed members over holidays

  25. Support Our Troops Program Support Our Troops is also an umbrella for partnerships with the following: • Bank of Montreal • Sears, Canada • Shell Vacations • Running Room • Sport Chek • PGA TOUR Canada • Walking with the Wounded

  26. Support Our Troops Program $13M has been received since 2006 from: • Personal contributions to SOT Fund • Proceeds from third party events • Contributions from external charities/foundations Some Financial Contributors include: • Army Run • Royal Canadian Mint • Winnipeg Jets True North Foundation • Prime Minister Harper

  27. Support Our Troops Program Examples: • Army Run: Generated almost $500K in funds for the MFF and Soldier On during the past 2 years. • Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012, generated almost $100K for the MFF • Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin Campaigns to highlight the CAF and the sacrifices of military members and their families, collectively generated $200K for the MFF.   • Honourable PM Stephen Harper – History of Hockey book: To be released Fall 2013, all proceeds to MFF. • Winnipeg Jets True North Foundation: Willdonate $75K to the MFF/Soldier On yearly for the next 10 years. • Sears:7 year relationship, annual donation of $10K to the Hospital Comforts Fund (under the SOT Fund umbrella).

  28. SOT Summer Camps • The SOT Summer Camps provide an opportunity for children of military families to escape from the stressors of military life, with priority given to children of deployed personnel. • In summer 2012, more than 700 children of military members enjoyed a complimentary week at Camp Maple Leaf and Muskoka Woods. • The Military Families Fund, Canada Company and personal donations have unwritten the cost of camp registrations. • More than 300 spots are available in 2013 for kids who meet the eligibility criteria.

  29. Soldier On Fund • Supports former and currently serving members with a visible or non-visible injury/illness to adopt an active lifestyle through sport and recreation • Over $1.1M has been disbursed to provide access to equipment, training and events allowing participants to: • learn a new sport such as skiing, horseback riding, fly fishing, and kayaking; • train with and compete against soldiers with similar injuries and illnesses from other nations; and • push their physical and mental limits through participation in regional and national sporting events.  • $2.4M has been raised by donations from Canadians, corporations and other organizations

  30. Soldier On Participation 630 Total members supported by Soldier On As of 1 Apr 13

  31. Canadian Forces Personnel Assistance Fund • Offers financial assistance in the form of low interest loans and/or grants through the following programs: • Minor Disbursement Program ($33K to 194 members)* • Educational Assistance Loan Program ($1.9M to 476 members)* • Self Improvement Loan Program ($7.5M to 2,208 members)* • Financial Distress Program ($1.1M to 154 members)* *data based on calendar year 2012 • Access to the fund is normally through an agent of the fund, Veteran Affairs Canada, SISIP Financial Counsellors or designated Base/Wing Program Administrators • Eligibility to make an application does not guarantee approval • Each request adjudicated against specific criteria before a decision is rendered

  32. Vacations for Veterans Program • Launched in January 2012 • Program is available to CF members (former and currently serving) who have sustained an injury or illness while serving in a Special Duty Area/Operation and who are in receipt of a VAC benefit as a result • Eligible members may apply for 1-week of accommodation at one of Shell Vacations Club’s 26 properties in Canada, the US and Mexico • More than 100 CF members/families have benefited from this program

  33. CF Appreciation Program • Official discount program of the CF • Members can save at more than 26,000 locations locally, nationally and worldwide • Categories: Accommodations, Attractions, Entertainment, Dining, Recreation, Services, Shops, Travel & Transportation • Two new features coming: • On-line registration • Secure login Visit: www.cfappreciation.ca

  34. CF Appreciation Program CF R&R Club: • linked to US Armed Forces Vacation Club • linked to Gov Rewards and International Cruise Excursions • Access to 3,500 accommodations in 80 Countries starting at $369 USD per week • Access to cruise lines, airlines, and 3,000 US Golf Courses at guaranteed low prices.

  35. CF Appreciation Program CF R&R Club – Examples: Visit: www.cfappreciation.ca Silver Lake Resort, Kissimmee, Florida 7 nights/$369 USD Wyndham Ka'eo Kai Kauai, Hawaii 7 nights/$369 USD Barnsdale Country Club Rutland, England 7 nights/$369 USD

  36. Questions?

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