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Zoom Out to the Big Picture

Explore the essence of branding and the significance of differentiation in Rotary and its Foundation. Learn the difference between branded products and commodities, discover the distinctiveness of Rotary, and how to make its advantages compelling. Delve into strategies for making distinctive advantages tangible to members through Foundation support. Discuss funding for Rotary programs that set it apart. Recap the journey from brand vs. commodity to making Rotary's advantages real and valuable to members.

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Zoom Out to the Big Picture

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  1. Zoom Out to the Big Picture

  2. What is a “brand” and what are our expectations?

  3. What is the difference between a branded product and a commodity?

  4. What are your favorite brands, and why?

  5. What is distinctive about Rotary and its Foundation as it competes for support & membership?

  6. What makes a brand’s advantages believable and why is that important?

  7. How do we make our competitive advantages From Rotary Foundation real and valuable to our members?

  8. What tasks could be on your to-do list to make our distinctive advantages real to our members?

  9. How and why do we pay for those Rotary Foundation programs that do make us different?

  10. Recap This Journey Brand vs. commodity Distinction with credibility Our Brand’s advantages Making it real to members Funded through the Foundation

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