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Do you know the role of dashboards for data-driven decisions in marketing?

Our Google dashboard by Powermetrics helps you track business-critical metrics straight from your website in real-time. In other words, having all the vital numbers right in front of you on a single screen! Thatu2019s how the marketing reporting dashboard helps you in becoming better decision-makers. Try our dashboards for data-driven decisions making in marketing. Know more at https://bit.ly/3eZcSDr

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Do you know the role of dashboards for data-driven decisions in marketing?

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  1. Data-DrivenDecision Making The MarketingFuturity

  2. Gone are the days when decision-makers took vital decisions based on their instincts or advice. Undoubtedly, we live in an era where business leaders are progressive and never miss a chance to efficiently use the latest advanced technologies. And, the decision-makers who have effectively put the data into action thrive in the industry. In this blog, our experts at Powermetrics have decided to share their insights on data-driven decision- making(DDDM). In brief, we are sure our insights will surely help businesses thrive in this digital era. So, readon.

  3. The process of decision-making based on the crucial data that allows businesses to become better and informed decision-makers is known as data-driven decision-making (DDDM). This progressive approach involves the adoption of numerous verticals in an organization. Again, it includes evoking creative thinking to generate curiosity, developing data skills to practice and apply it, and community support. Accordingly, these verticals encourage creating a culture where everyone generates and puts the insights from the data intoaction. What is data-driven decisionmaking?

  4. Importance MAKINGIMPORTANTINMARKETING? Organizations now benefit from accessing a vast amount of information to enhance their customer- brand engagement. Similarly, marketing campaigns become more focused on ensuring the best brand experience to the customers. And marketing teams can analyze various ways to drive better brand engagements and increasedROI. WHYIS DATA-DRIVEN DECISION

  5. Benefits There are numerous reasons that data-driven decision making can bring for businesses ofthis era Sustainable growth Better business opportunities Improved communication

  6. STEP1-DEFINEYOUROBJECTIVES. Steps of data- drivendecision making in marketing Understand your marketing objectives. Is it increasing website traffic or having better sales? After all, having a clear understanding of the objectives and goals willhelp you decide the KPIs for betterdecision-making. STEP2-IDENTIFYTHETYPEOFDATA REQUIRED. Depending on your goal and KPIs established, you will understand the type of data you would need tocollect. STEP3–COLLECTANDVISUALIZETHEDATA. Firstly, get the data sources and start collecting the data. Next, prepare and prioritize the data for betterinsights. Using a data studio dashboard here will help youvisualize the collected datawell.

  7. STEP4-FILLINTHEGAPSOFEXISTINGDATA. Undoubtedly, inaccurate and incomplete data will prove inefficient in providing the right marketing decisions. So you must have a dedicated data science team in your organisation. They would help identify any gap in the current and existingdata. Steps of data- drivendecision making in marketing STEP5-HAVECONCISEDATAQUALITY POLICIES. It is essential to have precise data quality policies to mitigate any risks. These policies will ensureuniformity and best data practices across all yourdepartments. Additionally, it will also avoid your entire process tomove away from the endgoal.

  8. Thankyou

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