Retail Store Marketing Agency in Pune

1. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency retail Store Marketing agencies in pune Home/retail Store Marketing agencies in pune    November 27, 2018  dilipfulcrum B2B Experiential Marketing – When does it work? What is experiential marketing? On the rise in recent years, retail Store Marketing agencies in pune and experiential marketing is all about customer interaction with your brand. It offers a unique experience with products or services, allowing customers to get a feel for how they would use it in their lives. For years marketers have been trying to get customers to use and trial their products. In this way it’s not a new concept; there have however, certainly been some innovative spins on how it’s done. Let’s look at experiential marketing, how it can work for B2Bs and some of the ways it can help build your brand. Emotional + Experiential Branding = Experiential Marketing The two elements that underpin experiential marketing are emotional branding and experiential branding. Emotional branding: is about building the relationship between your brand and customers. Promoting emotional bene?ts like brand trust, security and credibility as a result of engaging with your brand is crucial. Experiential branding: designs and creates interactions that are sensory in nature, which emotionally in?uences preferences, shaping brand perception, and in?uencing satisfaction and loyalty. An excellent experiential marketing campaign is able to fuse both elements seamlessly together. Experiential Marketing for B2Bs In recent years interest in B2B experiential marketing has grown and some of the initial hesitation surrounding it has been replaced with a working understanding, when to do it, and how it stimulates ROI. For B2Bs, experiential marketing is generally less obvious, with the focus often on services (for example) in place of B2C exciting product launches. Oftentimes the B2B budget is also stretched. However we are seeing marketers begin to recognise the potentials that the experience can offer consumers. “The success of brand experience within the B2C market has not gone unnoticed, and B2B marketers are waking up to the potential of brand experience. However, there is a long way to go before they catch up with their B2C counterparts.” – Graham Ede, Ion Group 3 Examples of B2B experiential marketing Location with B2Bs can be one of the major barriers, and while it may not be easy to do experiential marketing in quite the same way as B2C, there’s certainly room to employ some of the same principals. Creating https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 1/6

2. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency sensory interactions that promote core feelings of trust, and awareness of your product or services is central to this. Fulcrum marketing in public spaces – Linked with experiential, some marketers use a form of Fulcrum marketing. They tend to hold this drive in places where there are high concentrations of business buyers. Branded promotional staff can offer business people the opportunity to enter in a promotion, or sign up to attend an event whilst promoting the bene?ts of the product.  demonstrations & reward – as part of a targeted marketing strategy, those in the IT space can offer information via webinar or video, which can showcase some aspects of the technology solution. Some marketing and web-based tools such as  offer a free trial period, together with online coaching via Skype. This allows the user to build con?dence in using the tool, and to experience all of the bene?ts of the trial period. At the end of the trial period (7 days), the participant is given a report with feedback on how well they have used the tool. Then they are awarded a certi?cate. Surprises and games – Surprising customers by showing up where they least expect you, gifting them, or sending them a card is a way to provide an out of the box experience and drive brand awareness. Another option could be to exhibit at a partner’s event as IBM did. Their interactive stand came complete with a candy bar, and plasma screens which posted live tweets from event attendees. Digital technology such as apps and games are also opportunity areas, and while often costly, look set to become more widespread and affordable in future. Experiential marketing re?ects the growing importance of emphasising emotions to build successful brands. Digital media offers expanding opportunities to offer such experiences. In the ever-competitive B2B marketplace, it’s no longer enough to rely on traditional modes for lead generation. B2B marketers need to consider the complete kit that is available to them including; social media, mobile, search, paid advertising, print, telemarketing and increasingly placing emotion at the heart of it all with an experiential approach. retail Store Marketing agencies in pune How to Choose A Pop-Up Shop Location [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] A pop-up shop is an experiential space that is open for a short period of time. Pop-up shops give brands an opportunity to engage with their customers in a unique environment, which is why they are often incorporated into experiential marketing strategies. There are many different factors that impact the success of a pop-up shop. But, one of the most important factors is the location of the shop. Choosing the wrong location can doom the event from the very beginning, so this decision should not be taken lightly. Here’s how to choose the perfect pop-up shop location: Set A Budget The ?rst step to ?nding the perfect pop-up shop location is setting a budget. Many brands choose to host their event within an existing retail store, gallery, or vacant space. Some of these venues are far more expensive than others, so it’s important to know what is within your budget before you start searching. If you don’t know your budget, you could waste a lot of time looking at venues that are way out of your price range. https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 2/6

3. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency Browse Through Pop-Up Marketplaces Marketers often don’t have a lot of time to get out in the city and ?nd the perfect spot. If your schedule is packed, browse through potential pop-up locations using one of the many pop-up marketplace websites. This Open Space features various venues in major North American cities. Marketers can see photos, square footage, and pricing for local venues so they can ?nd the perfect pop-up location without ever leaving their of?ce. Although it’s possible to book these venues from the convenience of your computer chair, it’s best to make appointments to see your top picks in person before signing a contract. If you don’t want to use one of these websites, consider working with a real estate agent instead. Real estate agents are familiar with the area and may even have personal relationships with property owners in the community. Explore the Neighborhood Even if a space seems perfect for your event, it’s important to explore the area around it before making a commitment. Find out what other stores are located nearby so you can get a better idea of what kind of customers frequent the area. Ideally, you should look for a venue that is located by stores that target the same customers you do. You should also research whether there are any upcoming events in the area. There will be a lot more foot traf?c on days where there are other events going on in the neighborhood. Therefore, it would be wise to host a pop-up shop when something else is happening nearby. However, this would only be effective if the event is marketed towards people in your brand’s target demographic. If the event is catered towards older adults, but you are targeting college students, hosting the pop-up shop at the same time as the event is not a good idea. Finally, take a look around the area to determine if parking will be an issue. Customers should not have to spend a lot of time ?nding parking. They also shouldn’t have to walk miles to get to the pop-up shop. To avoid these common frustrations, choose a location with plenty of parking conveniently located nearby. If this isn’t an option, look for a location that is easily accessible using public transportation. Consider How the Interior Can Be Modi?ed It’s rare for a brand to ?nd a venue that does not need to be modi?ed in some way prior to the event. For this reason, every marketer should consider how the interior can be modi?ed when choosing a location for a pop-up shop. At this stage in the planning process, you may not have many details of the event planned out. But, you should have a general idea of what kind of space you will need to pull off the event. Be sure to go over what can and cannot be done to the interior with the property manager prior to making a commitment. Think of the Visual Impact https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 3/6

4. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency Marketers should also consider the way a venue looks before signing any paperwork. Some aspects of the venue’s visual appearance can be changed, but others cannot. If one of the permanent features does not match your brand’s aesthetic, this may not be the best place to host an event. For example, a brand with a modern and sleek aesthetic should choose a venue that is designed with clean lines and large windows. Choosing an older, stuf?er venue would not match the brand’s aesthetic and would confuse loyal customers who are familiar with the branding. Check For Necessities Make a list of must-haves prior to starting your search for a pop-up location. This list should include necessities such as public bathrooms, storage space, Wi-Fi, and decent lighting. Some brands may also want to add security cameras to this list if they are worried about products being stolen while the pop-up shop is being constructed. Keep these must-haves in mind whenever you look at a venue and don’t settle for one that doesn’t contain every item on the list. It can be very hard to pull off a successful event without all of these necessities, so this is an important step in the process of ?nding the perfect venue. Product Promotion, retail Store Marketing agencies, retail Store Marketing agencies in pune, onground selling, Rural sales Advertisement, Rural sales, , Colleges branding marketing, society branding marketing, Kiosk branding marketing ]]>  Product Promotion  Product Promotion,  ,  Colleges branding marketing,  Kiosk branding marketing,  onground selling,  retail Store Marketing agencies,  retail Store Marketing agencies in pune,  Rural sales,  Rural sales Advertisement,  society branding marketing Store Marketing Organizations In Pune  Retail Store Marketing Job In Pune  Who We Are https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 4/6

5. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 5/6

6. 25/09/2020 retail Store Marketing agencies in pune - Marketing Agency GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS. First name Last name Mobile phone number* Email* Message protected by reCAPTCHA Privacy - Terms Submit Create your own free form with HubSpot © 2020 Marketing Agency - Theme by Puro https://fulcrumresources.net/retail-store-marketing-agencies-in-pune/ 6/6