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India Social E-Commerce Market Outlook to 2025

The report titled u201cIndia Social E-Commerce Market Outlook to FYu20192025-Growing Number of Online Shoppers in Tier 2 and Tier 3 Cities and Rising Number of SMEs to Drive Growthu201d provides a comprehensive analysis on the growth driving parameters, trends and positioning and of the Social e-commerce Industry and Companies in India.

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India Social E-Commerce Market Outlook to 2025

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  1. India Social E-Commerce Market is anticipated to reach INR 15 Cr by FY’25- Which factors will help the industry attain the set targets? Innovations in the product mix with special focus towards sustainability will help in growing the market with a positive CAGR of >30%, says a report by Ken Research 1.Increased Number of Users and Time Spent on Social Media Accounts Amidst Lockdown Led to Demand For Social Ecommerce. Impact of Lockdown on Social Ecommerce Recent Developments in Industry due to Growth Driver In the first week of lockdown, Indians spent >4 hours every day on social media that is a 87% increase from a week before lockdown and on an avg 280 mins per day which was 150 mins before the lockdown period. The survey mentioned that 75% people were spending more time on Facebook, Twitter and WhatsApp compared to the week before lockdown and as a result were more proactive on whatsapp groups. Example: Meesho joined the grocery delivery space to increase the reach of retailers selling essential products and ensure a continuous supply chain, considering it to be a long term growth segment.

  2. 2. Growth driving factors such as Internet Connectivity & Digital Adoption is driving demand in market. Prominent Growth Drivers in Social Ecommerce Market Internet connectivity & smart phone penetration Trust & Confidence through Reseller Shifting Preference to Video Com Platforms Interested to Know More about this Report, Request a Sample Report Being major growth drivers in the country, ~840 Mn people would have access to the internet & about 60% of the Indian population would own smart phones by 2022 Shifting of preference from Facebook towards other platforms for short form video content, such as YouTube, TikTok & Instagram wherein 92% internet users of age 16- 64 watch online videos each month. Shifting of preference from Facebook towards other platforms for short form video content, such as YouTube, TikTok & Instagram wherein 92% Internet Users of age 16- 64 watch online videos each month. Increasing number of people through the most traditional form of advertising i.e., word of mouth, enabling rising social media interactions on Facebook & WhatsApp.

  3. 3. Funding Wave in Indian Social E-Commerce Start-Ups driving demand for market. Investment in Social Commerce Startups of India 1,600.0 1,472.8 1,400.0 1,200.0 INR Crore 1,000.0 800.0 429.8 600.0 400.0 86.4 200.0 41.7 0.0 2017 2018 2019 Till Mar '20 Visit this Link :- Request for custom report Facebook made investment of ₹ 176 Cr. in Meesho, the only indian company that has secured no. 14 spot on fast company 2020 global mic list. Highest funding raised in August 2019, Meesho raised ₹ 880 Cr in a Series D round from Naspers. In Oct 2019, Deal Share raised ₹ 77.44 Cr. from Matrix Partners and Falcon Edge Capital, with participation from Omidyar Network, and DST Global. Glow Road in May 2019, the start-up raised USD 11.5 Mn in a Series B round. The investment is raised from Korea Investment Partners & Singapore-based Vertex Ventures wherein it plans to utilise the capital in expanding its seller network and crossing 100K transactions per day. Follow Us Facebook | Twitter | LinkedIn | Instagram

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