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Zoho Marketing Automation helps in the automation of the email list. It will help in creating and send personalized email campaigns and tracking customer behavior, setting up lead scoring criteria, nurturing leads with automated follow-ups, etc.
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From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business www.praxisinfosolutions.com
Introduction • Zoho Marketing Automation helps in the automation of the email list. It will help in creating and send personalized email campaigns and tracking customer behavior, setting up lead scoring criteria, nurturing leads with automated follow-ups, etc. From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
What is Zoho? • • Zoho provides business, productivity, as well as collaboration applications. • • Zoho Marketing Automation is a tool for growing businesses. • • It helps in the automation of marketing processes and managing customer relationships. From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
Marketing Automation Process • • Generate leads through inbound marketing. • • Building relationships by regularly sending personalized emails. • • Following u with customers and ensuring they are happy. From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
Types of Marketing Automation • Email marketing – use email to nurture leads • Social Media - publish social media content • Lead Nurturing – maintain relations by sharing timely and relevant information • Lead Scoring - helpful to score leads From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
Using Zoho to Create Marketing Automation Process • • Create an account and sign up. • • Click on Create Campaign and enter the campaign name and type. • • Enter the email subject and message and click next. • • Choose the target audience and click next. • • Assess the campaign settings and make required changes. • • Can generate content then leads will start coming into your CRM. From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
With Zoho Marketing Automation you can section your leads and target them with specific messages. From Leads to Sales—How Zoho Marketing Automation Can Grow Your Business
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