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Discover the value of officers in achieving missions, vision, goals, and smart objectives. Learn effective communication and marketing for targeted audiences, and practical tips to engage and retain membership interest. Explore team-building, professionalism, and how to make lasting impressions that reap long-term benefits.
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Officer Training Officer Training
Value of Officers • Value from National Office • Value from local membership
Role of Officers • Keeping vision & goals in front of membership • Motivating & encouraging membership • Setting example of strong leadership to membership • Providing resource for continued education of membership • Working as a team-synergy • Training others to be successful officers
Strategy for Successful Organizations • Mission – why they exist • Vision – how will they accomplish the mission? • Values – what do they value? • Goals – SMART GOALS
SMART GOALS Specific Measurable Action Oriented & Aligned Realistic & Results Focused Time Limited
Targeted Audience? • Who are we trying reach? • CBAs – to meet their current needs • Support Staff – to help them grow into CBAs • Vendors – to make them aware of church needs so they can provide resources
Communication of Mission, Vision, Values & Goals to Membership • Updates at meetings • National TCN ~ conference/training/membership/resources/certification • Upcoming events ~ months out ~ not one month at a time • Rejoice in other’s success
Timely notice of meetings ~2 hits • Include paragraph about topic of the month & speaker bio • Special emails • Written communication (personal)
Relevant Topics • Current Issues Facing Churches~The Known • Current Issues Facing Churches ~The Unknown
Practical “Take Home & Put to Practice” Applications • Speakers that Relate to Administrators, Not Just Church Body • Don’t Over-Use “Feel Good” or “Spiritual Topics” – Stick to Basic Needs
Special Incentives • Gift for someone with perfect attendance • Free lunch if renew membership by… • Enroll a new member and receive a prize • $$ discount to National Conference • Discount for new memberships throughout the year
Marketing for Professionalism • First Impressions • First-time attendees • Acknowledgement of attendance • Don’t make excuses for meeting (attendance, etc.) • Seat them beside a net-worker • Guest Speakers • Communication prior to meeting • Communication after the meeting • Host Churches • Written expectations prior to meeting • Follow-up after the meeting
Lasting Impressions • First-time attendees • Follow-up with email/note • Invite them back again with their assistant/pastor • Give them a flyer to take back • Guest Speakers • Introduce properly • Follow-up speaker with words of practical application • Send thank-you note • Those that accept money – slip into thank-you note and give to them on the day of the presentation • Host Churches • Thank host church • Recognize Senior Pastor & Administrator • Follow-up with thank you note
Team Building & Involvement • Use More Than One Person for Securing Speaker Topics • Use More Than One Person for Follow-up Communication • Copy Steps Taken to President & Other Officers
Don’t Sit Together at Meetings – Network and Keep Ears Open • Pull in Evaluations From Members & Speakers • Don’t Take Setbacks Personally • Meet Regularly as Officers • Rejoice in Other’s Success
Reap the Benefits • Increase in Membership • Increase in Professionalism – members taking membership seriously • Increase in Knowledge • Increase in National TCN Level • Joy of training others to become leaders • Joy of helping prepare others for Officer’s role at National Level