2.3 Corporate social responsibility

1. 2.3 Corporate social responsibility BA, p 22 CSR activities HW check:Reading (task 6 & vocabulary)

2. CSR: Exposing the fraud • Task 6: 1e, 2b, 3a, 4f, 5d, 6c • What examples of smokescreens, paying lip service and tokenistic PR exercises have you come across / heard of?

3. Any ideas? What is this? bp

4. "I believe that tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation... This is why we have made a long-term commitment to build the science base needed to determine whether new products will pose reduced health risks and to seek the support and guidance of the scientific, public health and regulatory communities in this.“ D. O’Reilley, PhD BAT Group Scientific Director

5. 2.3 Corporate social responsibility revisited Match to create CSR activity types Corporate efficiency Community of conduct Eco- marketing Sponsoring philantrophy Code investment Cause-related awards

6. 2.3 Corporate social responsibility revisited Match to create CSR activity types Explain what corporations do, why, e.g. Corporate philantrophy Community investment Eco-efficiency Sponsoring awards Code of conduct Cause-related marketing

7. 2.3 Corporate social responsibility revisited Explain what corporations do, why, e.g. With a little help... Corporate philantrophy (donating to ch______ to e_h______ company reputation) Community investment (developing community project in the v_c___ of c.’s sites) Eco-efficiency (trying to improve economic & ecological p_rf_______)

8. 2.3 Corporate social responsibility revisited Explain what corporations do, why, e.g. With a little help... Sponsoring awards (making a large d_______  company = CSR expert / leader) Code of conduct (publishing expl____ statements of a company’s v_l___ and st_n____ of corporate b_h_____) Cause-related marketing (a p_rt__ship between a company and a c______ - charity l_g_ used in br__d or product promotion)

9. Hope you’ll enjoy this! • http://www.colbertnation.com/the-colbert-report-videos/419674/october-01-2012/the-word---supply-chained

10. Vocabulary: OUTSOURCING A practice used by different companies to reduce costs by t_________ portions of work to outside s______ rather than completing worki_______. Source: Investopedia Advantages vs. disadvantages? Video 1: http://www.youtube.com/watch?v=MZEAIJPWueo ransferring uppliers nternally

11. OUTSOURCING: ADVANTAGES OR DISADVANTAGES? • Losing control of business • Allows focus on core activity • Potential redundancies • Streamlines a business’s operations • Gives access to professional capabilities • Sharingbusinessrisks • Fear of service provider’s bankruptcy • Other companies may also use the service provider (service maybediluted by other users) • Frees up human resources • Allows access to cutting-edge technology

12. OUTSOURCING ADVANTAGES • Allows focus on core activity • Streamlines a business’s operations • Gives access to professional capabilities • Sharingbusinessrisks • Frees up human resources • Allows access to cutting-edge technology DISADVANTAGES • Fear of service provider’s bankruptcy • Losing control of business • Potential redundancies • Other companies may also use the service provider (service maybediluted by other users)

13. Which of these departments could be outsourced without damaging the work of a company which makes components for the computer industry? • Research and development (R&D) • Sales • Production and assembly • Aftersales care and support • Human resources (HR) • Maintenance • Snack bar & restaurant What would be the advantages and risks attached to outsourcing any of these departments? →Ex 1 p.32 GROUP DISCUSSION

14. Vocabulary: LIFT-OUT • when an external provider hires staff who used to do the same job for the customer. They may continue to work on their former employer’s site, or bemoved to theprovider’s own premises. → Listening • make notes about: Motorola BT Accenture HR BC Hydro Answer the questions 1-6

15. Answering questions about lift-out Pls, use the following words / expressions: 1 to grab attention to change attitudes 2 outsourcing service provider to hire similar work same client 4 workload to assume (to mean) efficiency 5 a) outsourced employees attracted by the idea b) career opportunities e.g. HR (source of revenue) moving • knowledge drain refuse minimize the risk emphasize

16. Vocabulary: OFFSHORING Offshoring - the practice of outsourcing operations overseas. • from industrialized countries to less-developed countries • to reduce the cost of doing business because of: - lower labour costs - more lenient environmental regulations - less stringent labour regulations - favourable tax conditions, and - proximity to raw materials. Source: Encyclopedia Britannica Can you explain the underlined words?

17. Vocabulary: OFFSHORING Offshoring - the practice of outsourcing operations overseas. • from industrialized countries to less-developed countries • to ______ the cost of doing business because of: - lower labour costs - more _______environmental regulations - less _______ labour regulations - favourable tax conditions, and - _________ to raw materials. Source: Encyclopedia Britannica Use: nearness, relaxed, cut, strict

18. Computers threatened our jobs,but ultimately made us stronger. So will outsourcing (offshoring).Chris Anderson Can you agree? http://www.youtube.com/watch?v=6lVXWO7wjrY http://dsc.discovery.com/tv-shows/other-shows/videos/thomas-l-friedman-reporting-accent-neutralization.htm

19. Handout: The Indian Machine • Pls., close your books Read your section. (8 paragraphs) Make a list of useful/unknown words/expressions. Write a summary sentence for the paragraph. Dictate the sentence to the class. Write the words on the board. (next slide too)

20. C_ _ _ _ _ _ S _ _ _ _ _ _ _ _ _ _ N_ _ _ _ c _ _ _ _ _ u b i c l e e h r u o l l a r w i t c h b o a r d a t c h r o c e s s i n g a t a r u n c h i n g B _ _ _ _ P_ _ _ _ _ _ _ _ _ D _ _ _ C _ _ _ _ _ _ _ _ T_ _ _ _ _ _ _ _ _ y p e s e t t e r

21. Handout: The Indian Machine • Pls., close your books Read your section. (8 paragraphs) Make a list of useful/unknown words/expressions. Write a summary sentence for the paragraph. Dictate the sentence to the class. Write the words on the board. (next slide too) Read the whole text and match summaries to the paragraphs. Quickly read the summaries on page 32 and match them to the paragraphs. 1b 2g 3f 4h 5e 6d 7c 8a

22. REPHRASE • He is eager to work for the equivalent of your latte budget. • The American cubicle farm is the next textile mill, just another sunset industry. • Bits can easily reach places that atoms cannot. • India has an army of knowledge workers. • There is some solace in history. • It’s not a matter of blue-collar versus white-collar; the collar to wear is Nehru.

23. Secretaries have morphed into executive assistants. • Profit-obsessed executives gobbling jobs in a push for efficiency. • Our fear of a silicon invasion diminished. • The outsourcing industry thrums with potential and power. • Companies roll out nearly identical versions of products. • HW: Task 4 Task 5 (write down your explanations)

24. 6 Discussion

25. Progress test, 13 Dec, 2013 Types of exercises in the progress test: • Definitions of words • Rephrasing sentences • Using a givne phrase in sentences/paragraphs • Insert the missing part of a collocation • Answering comprehension questions on the texts covered

26. Texts / topics • America re-elects President B. Obama • Top tips for getting on at the workplace • The Peter Principle • Personal development: the Johari window • Corporate image: The Big McMakeover • CSR • Outsourcing: The Indian Machine

27. A memory refresher: • Sort out words by matching them to the text/topic in which they were used: a scam back-to-basics assertive environmental impact to rebrand a pane self-conscious sleek aptitude the Blind Spot donation sponsorship obesity greenwash cubicle in your face Nehru collar lift-out fraud health scare tokenistic foul-up incumbent pratfall revamp blip

28. →Ex 5, 6 • →Summarizeeachparagraphin a sentence.