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The Innovator‘s Dilemma Clayton M. Christensen Meeting the Challenge of Disruptive Change

The Innovator‘s Dilemma Clayton M. Christensen Meeting the Challenge of Disruptive Change Clayton M. Christensen Michael Overdorf. Where capabilities reside Three factors that affect what organizations can and cannot do: Resources -tangible resources -intangible resources 2)Processes

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The Innovator‘s Dilemma Clayton M. Christensen Meeting the Challenge of Disruptive Change

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  1. The Innovator‘s Dilemma Clayton M. Christensen Meeting the Challenge of Disruptive Change Clayton M. Christensen Michael Overdorf

  2. Where capabilities reside • Three factors that affect what organizations can and cannot do: • Resources • -tangible resources • -intangible resources • 2)Processes • -patterns of interaction, coordination, communication and decision making • -formal processes • -informal processes • 3)Values • -standards for setting priorities to judge an opportunity

  3. The Disruptive Technologies Model Performance Performance trajectoryofpresenttechnologydrivenbysustainingtechnologicalimprovements Performance thatcustomerscanabsorborutilize New Performance trajectory Disruptive Technology Time • Performance thatcustomerscanabsorborutilizeover time 2) Improvementtrajectory 3) Sustaining vs. Disruptive

  4. Sustaining vs. Disruptive technology Sustainingtechnologiesaredefinedas … „ … thosetechnologiesthatmakemuchbetterproductsforthebestcustomersthatcouldbesoldforhighermargins.“ Disruptivetechnologiesaredefinedas … „ … thosetechnologiesthat bring tothemarketsomethingthatisworse, not better, in termsofperformancevaluedbythemainstreamofcustomers, andthereforecould not beusedbycustomers in themainstream.“

  5. Threeways to copewithchange/disruptiveinnovations: • Createneworganizationalstructureswithincorporateboundaries • Spin out an independent organizationfromtheexistingone • Acquire a different organizationwhoseprocesses and valuesmatchthenewrequirements of thenewsituation

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