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CreaJeunes: creation of entreprises by youth of the suburban areas

CreaJeunes: creation of entreprises by youth of the suburban areas. A dedicated program for youth : CreaJeunes . WHY? To encourage the economical insertion of suburban youth desiring to create their own entreprise HOW? Providing the technical assistance and financing its beneficiaries.

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CreaJeunes: creation of entreprises by youth of the suburban areas

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  1. CreaJeunes:creation of entreprises by youth of the suburban areas

  2. A dedicated program for youth : CreaJeunes  WHY? To encourage the economical insertion of suburban youth desiring to create their own entreprise HOW? Providing the technical assistance and financing its beneficiaries • CREAJEUNES OBJECTIVES • 1000 young entrepreuneurs trained by the program 2010 • 13 sites • - 350 entreprises created

  3. Suburban youth : A dynamic public without an adapted program Situation in the suburbs (national average) 42%of young people aged 15 to 24 years-old are unemployed If - 25 years-old they cannot beneficiate of the welfare system they lack of the funds and the network needed • there is nonational program flexible enough to answer to the demand But nevertheless : 60%of them want to start their own business !

  4. Adie’s answer : CreaJeunes 2 Objectives : • Provide a training : free business services adapted to their profile and group coaching, ensuring learning through action. It is complemented by interactive teaching, focused on raising self-confidence, practical knowledge of the economy and immersion in entreprise. Financethe launch of the activity : • a 150 € scholarship for expenses connected with the preparation the project • Adie’s microcredit (if the bank refuse) up to 6 000€ • a start-up grant

  5. Public and cities WHO ? Young people between18 and 32 years living in priority in thesuburbs Especially young girls • WHERE ? • In12 Cities •  Bordeaux •  Lyon •  Marseille •  Toulouse •  Lille/Roubaix/Tourcoing • Saint-Denis (Paris suburb) • Amiens / Creil • Paris • Poitiers • Nice • Fort de France • Strasbourg CréaJeunes program in Amiens

  6. Positive first results more than817 young people beneficiated from this program since 2008, 497 in 2009 • +60%are less than 26 years-old, • + 45%are women (VS 40% at a nationale level) • nearly33%are creating their entreprise • 164 buisnesses created (among youth which have leave for more than 10 months) various activities Créajeunes Adie nationale average Sedentary trade 32% 18% Services 31% 23% Catering 11% 5%

  7. Who are they? What do they do after CreaJeunes?

  8. Large-scale advertising campaign • Adie had to intensify its communicationaction in order to reach more young, to make CréaJeunes program known • 7 communication representatives were hired for 2 months to develop local communication action, for instance: • fashion shows with young entrepreuneurs, • participation to local events: sports club… • direct doorstep information, • communication with the local media …. A new blog was created www.devienstonboss.skyrock.com 21 000 visitors

  9. 2010: a new curricula

  10. 2010: a new curricula

  11. 2010: new sites and planning • 6 new implantations in 2010: • Nice - Strasbourg • Fort de France - Grenoble • Poitiers - Paris • the 1st promotions in those cities will start in May 2010 • they aim at training 50 young entrepreuneurs each in 2010 • the recruitments of the persons in charge of site are finalized •  the teams of volunteers begin to be recruited •  pursuit of the national program evaluation-Economic School of Paris • CREAJEUNES OBJECTIVE • 1000 young entrepreuneurs trained • 13 sites • - 350 entreprises created

  12. Edith DAURIER In charge of Entreprises an Fundations partnership 01 49 33 59 60 Microcredit to start your own business ! Valérie RODRIGUEZ CréaJeunes responsible 01 49 33 59 41 www.adie.org

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