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By: Loras College Marketing Research Class

By: Loras College Marketing Research Class. Preview. Objectives and Outcomes. Qualitative Analysis. Qualitative Methodology. To discover how the Jule and Nightrider are utilized by the Dubuque community. Qualitative: Objective One.

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By: Loras College Marketing Research Class

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  1. By: Loras College Marketing Research Class

  2. Preview

  3. Objectives and Outcomes Qualitative Analysis

  4. Qualitative Methodology

  5. To discover how the Jule and Nightrider are utilized by the Dubuque community Qualitative: Objective One

  6. To determine how the Dubuque community perceives the Nightrider Qualitative: Objective Two

  7. To gain feedback from students who have ridden the Nightrider Qualitative: Objective Three

  8. To gather information about the opinions of members from the target market Qualitative: Objective Four

  9. To discover Lorasstudents’ most preferred forms of transportation Qualitative: Objective Five

  10. Objectives and Outcomes Quantitative Analysis

  11. Quantitative Methodology

  12. To determine if students were aware of the Nightrider • 7 respondents unaware of the Nightrider

  13. To measure how Loras Students became aware of the Nightrider • 61% through word of mouth • 52% through email • 24% through Social Media

  14. To discover the perception of the target audience towards public transportation • Neutral predispositions excluding cost

  15. To understand the perceived level of quality associated with the Nightrider • High quality • Lack developed perception

  16. To discover the perception of the target audience towards the Nightrider • 58% said Nightrider is safe • 6% said Nightrider is not safe • Overall, safe to ride

  17. To discover the perception of the target audience towards the Nightrider • 36% said the Nightrider is convenient • 38% said the Nightrider isn’t convenient

  18. To discover the perception of the target audience towards the Nightrider • 42% said Nightrider experience was positive • 5% didn’t have positive experience

  19. To determine the percentage of Lorasstudents who have ridden the Nightrider • 20 respondents out of 160 have ridden the Nightrider

  20. To examine differences between students that have ridden the Nightrider and those who haven’t • Riders have higher perception than non-riders Quantitative: Objective Eight

  21. To determine which Nightrider line students will most plan on taking • Line 1 most desired line • Very few students plan on riding Line 4

  22. To determine why Loras students would ride the Nightrider • Bars are the biggest draw for using the Nightrider

  23. To determine if age has an affect on whether or not Loras students use the Nightrider • 21 and older are utilizing Nightrider

  24. To discover why Loras students intend to ride the Nightrider • Under 21 aged students prefer shopping and restaurants • 21 and older prefer bars

  25. Limitations

  26. Recommendations

  27. Conclusion

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