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Overview A strong press page is your way of making friends with the media. It is your way of saying I see you, I know what you are dealing with, and I am going to make your life as easy as possible. Because that’s just the kind of helpful person I am. And if I double my coverage in the meantime, well, who’s complaining Press Release Distribution?
Your press page is the public face of your brand. But unlike other news coverage, you control the narrative. It is the beating (well-curated) heart of your company. It is where journalists, customers, and other Curious Georges go for the inside scoop. With a good press page, you make it ridiculously easy for the world to find your company news Press Release Distribution Services What is a press page?
Why do you need a press page? Imagine this: a journalist is thinking of doing a story on your product. Like anyone, they want to find the information as quickly as possible, without a lengthy email exchange, or an endless Google search. They head to your press page. The press page is so easy to find and use, and the information on it is so clear, that they track down everything they need in record time Best Press Release Distribution Service.
Inbound PR 01 By having a professional-looking, straightforward press page, that’s easily found on a search engine, both you and your audience will stop wasting valuable time. Your press page is the glue that holds lasting relationships with the media together. With it, you can get the wide coverage you need, without having to chase journalists down. This is what is called ‘Inbound PR’. With style PR Distribution Services
Outbound PR 02 ‘Outbound PR’ on the other hand, is the process of pitching your news to the media. An essential part of Outbound PR is having a flawless press page to support your pitch. The links included in your campaign should direct media to your shiny happy press page. Like Aladdin's cave, it should be full every asset they could possibly dream of. In neatly categorized boxes, of course Best Press Release Distribution.
Tips to Help you Create Compelling Press Release Here are a few tricks that you should know that will help make your press release more interesting and relevant to consumers: Remember that your release must be newsworthy. Emphasize something that is happening with your business that is interesting or useful to customers in your area. Examples of newsworthy events include store openings, new products or services, new staff members and promotions, community activities, awards, and financial news. Be sure to include the location of your story as customers in the local market want to know what is happening near them. A release with a specific geographical location such as a town or city is more likely to show up on search engine results for local businesses -- which is one of the results you want! Include information that will help customers find you, such as your address, phone number, email, and especially your website URL. Not only does putting your website on your press release help customers find you, it also provides valuable links to your page that will improve your rankings with search engines like Google, Bing and Yahoo Online Press Release Distribution.
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