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What are the advantages of Press Release?

Check out the Press Release Power Infographic to learn How to Write a Press Release. Writing a Press Release in the right format will help you out in achieving the advantage of press Release Submission i.e. growth.

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What are the advantages of Press Release?

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  1. Writing and Using Press Releases By `Press Release Power` Email - shalabh.mishra@gmail.com

  2. Press Releases • Also called news releases • Newspaper-style stories disseminated to journalists (and sometimes others) by groups with news or other information they want to convey to broader audiences • Sometimes published as is (especially by smaller media) • Often starting points for stories in the media Email - shalabh.mishra@gmail.com

  3. Overview: Writing and UsingPress Releases • Definition • Advantages • An example • Tips for • Preparing • Disseminating • Using • Discussion: putting it into practice Email - shalabh.mishra@gmail.com

  4. Advantages of Press Releasesfor Those Issuing Them • Can efficiently disseminate information simultaneously to many members of the media • Can help ensure that coverage is accurate • Can increase the likelihood that desired aspects of the subject are emphasized Email - shalabh.mishra@gmail.com

  5. Advantages of Press Releases • Make it easy to be aware of potentially newsworthy items • Can be an efficient source of reliable information on topics • Note: News releases are sometimes termed “information subsidies”. Email - shalabh.mishra@gmail.com

  6. An Example • “Old drugs find new target for treating brain tumor”, released by University of California, San Diego, 18 November 2011

  7. Advice: Writing a Press Release • Have the release resemble a newspaper story. • Keep the release relatively short. • Include an informative headline. • Provide a release date. • List one or more contact people. • Present the main point immediately; then provide details. (Use “inverted pyramid format”.) Email - shalabh.mishra@gmail.com

  8. Writing a News Release • If you are trying to promote your institution, mention it early (and perhaps repeatedly) in the article. • Remember to include the 5 Ws and an H. • Include some quotes. Ideally, place at least one of them early in the release. • Write the release in simple, readable language. • Do not exaggerate. Email - shalabh.mishra@gmail.com

  9. Writing Press Releases • Consider providing (or offering access to) • Photos • Other graphics • Video clips • Audio clips Email - shalabh.mishra@gmail.com

  10. Disseminating a Press Release • Issue a news release only if the subject seems truly newsworthy. • Try to schedule the release for a time when little else is happening in the news. • Make the news release available through reporters’ preferred channels (for example, by e-mail and online). (more) Email - shalabh.mishra@gmail.com

  11. Disseminating a Press Release • Issue a news release only if the subject seems truly newsworthy. • Try to schedule the release for a time when little else is happening in the news. • Make the news release available through reporters’ preferred channels (for example, by e-mail and online). (more) Email - shalabh.mishra@gmail.com

  12. Consider posting the news release on both your website and one or more central sites used by reporters. • Perhaps alert reporters who seem especially likely to be interested. • Make sure that the contact person(s) and others whom reporters might well want to contact are available. • Monitor use of the release. Email - shalabh.mishra@gmail.com

  13. Using News Releases:Guidance for Reporters • Regularly check websites that often contain news releases of interest. • Sign up for media lists of institutions often issuing news releases of interest. • Double-check information from news releases. • Don’t base all stories on news releases. Also show initiative in coming up with story ideas. (Not everything important has a release.) Email - shalabh.mishra@gmail.com

  14. In general, use news releases only as starting points. • Consider what is missing—and obtain it. For example, provide broader context. • If the news release is based on a journal article, obtain and read the journal article. • Do interviews, including with outside experts. • Consider using news releases as starting points for stories on broader topics or trends. Email - shalabh.mishra@gmail.com

  15. Implementation • General questions, comments, and suggestions • Your experience writing or using news releases; suggestions based on that experience • Things you might do differently in the future Email - shalabh.mishra@gmail.com

  16. Contact us Now! • Website - www.pressreleasepower.com • Skype - shalabh.mishra • Telegram - shalabhmishra • Whatsapp - +919212306116 • Email - shalabh.mishra@gmail.com • Mobile -9212306116, 8860646116

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