1 / 13

Adam J. Beyer Dejan Miljkovic Michael Zöchling Stephanie Pirringer

Adam J. Beyer Dejan Miljkovic Michael Zöchling Stephanie Pirringer. H&M 1,529 shops 28 countries. Facts & Figures. Founded: 1947 in Sweden Sales 1. Quarter 2008 : USD 3,323 m +18 % Sales 2007 excl. VAT, USD 13,188 m 2007: H&M employs about 68,000 people 20 production offices

preston-bishop
Download Presentation

Adam J. Beyer Dejan Miljkovic Michael Zöchling Stephanie Pirringer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Adam J. BeyerDejan MiljkovicMichael ZöchlingStephanie Pirringer

  2. H&M 1,529 shops 28 countries

  3. Facts & Figures • Founded:1947inSweden • Sales 1. Quarter2008: USD3,323 m+18 % • Sales2007excl. VAT, USD13,188 m • 2007: H&M employs about 68,000 people • 20 production offices • > 700 suppliers

  4. H&M in words • Fashion & Quality • atBest Price • Basics vs. High Fashion • Production –Long-termview • Controlevery link of • DistributionChannel • H&MCustomer

  5. Collaborations: • Karl Lagerfeld (2004) • Stella Mc Cartney (2005) • Madonna (2007) • Kylie Minogue (2007) • Roberto Cavalli (2007)

  6. Competitors: • Zara • Xanaka • Orsay • New Yorker • Pimkie • C & A

  7. Fashion against AIDS

  8. New Market Segment

  9. SWOT (internal) • Strenghts • Price • Image • Promotion (Celebrities) • Number of Shops in Europe • Weaknesses • Few Stores in US • Quality of Products • Online Services

  10. SWOT (external) • Opportunities • Charity (Aids) • Further expansion • Online-Services • Threats • Competitors

  11. Sources • http://www.youtube.com/watch?v=VHECaB9mNtU • http://www.youtube.com/watch?v=mDST12FY8Bs • http://www.cnbc.com/id/15840232?video=609805225&play=1

  12. Thanks for your attention

More Related