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Brand Consideration: Motors

Brand Consideration: Motors. Radio increases brand consideration by 64% for Motors campaigns. Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads. Base: 73 Motors campaigns; average radio spend £410k. Source: radioGAUGE from the RAB (strongly agree scores).

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Brand Consideration: Motors

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  1. Brand Consideration: Motors Radio increases brand consideration by 64% for Motors campaigns Average uplift in brand consideration, exposed to radio ads vs. not exposed to radio ads Base: 73 Motors campaigns; average radio spend £410k Source: radioGAUGE from the RAB (strongly agree scores) 64% uplift

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