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ILTA – mass emailing webinar Tikit eMarketing 23 June 09

ILTA – mass emailing webinar Tikit eMarketing 23 June 09. Who are we?. Tikit eMarketing launched in June 1999 1000 legal and accounting customers worldwide 90 of the UK’s top 100 law firms 20 of the top 50 US law firms 18 of the top 50 UK accountancy Listed on the London Stock Exchange

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ILTA – mass emailing webinar Tikit eMarketing 23 June 09

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  1. ILTA – mass emailing webinar Tikit eMarketing 23 June 09

  2. Who are we? Tikit eMarketing launched in June 1999 1000 legal and accounting customers worldwide 90 of the UK’s top 100 law firms 20 of the top 50 US law firms 18 of the top 50 UK accountancy Listed on the London Stock Exchange Over 200 eMarketing clients worldwide

  3. Tikit eMarketing eMerge ReAction Server BounceBack

  4. Key benefits Automated campaigns Zero incremental cost Integration with InterAction

  5. Key features: Web console management

  6. Key features: Advanced link tracking

  7. Key features: Graphical campaign reporting

  8. ContactDonna FlanaganSales Product SpecialistTikitT: +44 207 400 3737E: donna.flanagan@tikit.comW: www.tikit.com

  9. Foley & Lardner LLP Case StudyBill VannersonDatabase Marketing ManagerFoley & Lardner LLP ILTA - Mass Emailing WebinarJune 23, 2009

  10. Today’s Topics • Solutions Considered • Reasons for Selecting Tikit • Best Practices • “Addressing” Issues

  11. Solutions Considered • Do nothing – Manual Processing • C-Vent • Build a system • Tikit

  12. Reasons for Selecting Tikit • Integration with InterAction • Eliminates export/import issues • Allows flexibility with Additional Information fields • Allows creation of “Activities” • Folder linking • Leverages established branded HTML template designs

  13. Best Practices • Use Templates • Personalize with contact’s name • Leverage firm website • Use unsubscribe folders for eNewsletters • Standard disclaimer & firm contact • Marketers manage bounce backs • Multiple actions with each registration

  14. Maintain Brand Identity & Consistency

  15. Personalization, links to Web & Unsubscribe

  16. Standard Disclaimers & Firm Contact

  17. Multiple Actions (ReAction Server)

  18. Generate Activity

  19. “Addressing” Issues • Single e-mail with address in “To:” field • HTML format reduces size • Throttle sends to prevent flooding servers • Separate Foley2.com domain

  20. Other Issues & Comments • Approximate 25% - 50% increase in RSVPs • Adoption by marketers slow • Attorneys are unaware of the technology

  21. My Contact Information • Bill VannersonDatabase Marketing ManagerFoley & Lardner LLP321 North Clark Street, Suite 2800Chicago, IL 60654-5313(312) 832-4519 • Twitter ID: www.twitter.com/billvann • LinkedIn: www.linkedin.com/in/billvannerson • Facebook: www.facebook.com/facebook/bill.vannerson • Blog: legal1to1.wordpress.com

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