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Fast Business Growth with VFactor

Fast Business Growth

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Fast Business Growth with VFactor

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  1. Fast Business Growth Des Vadgama VFactor

  2. Agenda • 17+ ways to grow your business • Start-ups to £1m-plus in revenues • Case studies and examples • Specific, relevant solutions for you • One-to-one (here or by phone)

  3. About Des Vadgama • Over 20 years in business • Mainly information or service-based • Priced from £200 to £20,000+ • Met or helped 100s of entrepreneurs and business owners • From £zero to £50 million • Focus on high reward, high return

  4. Successful business? • Robust business model • Good management team • Execution of plan • Good product or service • Many marketing channels • Possible exit route

  5. Problems with entrepreneurs • Pursuing diverse opportunities • Staying focused • Not playing to own strengths • Not leveraging own expertise or skills • Not prioritising • Impatient to see results

  6. Case Study • Mark – over 15 years in construction • Looking at opportunities • Enjoys the industry • Best time to BUY a company • Companies contacted Mark Bottom line: • Final stages of £3m and £700k companies

  7. Better marketing • 100s of ways • Which ones apply to you? • Add 3 or more new marketing channels • Test, adapt and refine to YOU

  8. Your customers or clients • Who are they exactly? • Where do they buy related products? • What buying cycle do they follow?

  9. Boosting revenue, profit and cashflow • More (incoming) leads and enquiries • Improve system of conversion to orders • Sell more at high profit margin

  10. Marketing methods 1 • Advertising • Yellow Pages • Interviews • Flyers • Special report or white paper • Online catalogue • Personal letters • Tele-marketing • Newsletter – print or on-line

  11. Marketing methods 2 • Targeted direct mail • Joint ventures and alliances • Endorsed mailing • Celebrity endorsements • PR and publicity – our free DVD • Radio or TV interviews • Exhibitions and trade shows

  12. Marketing methods 3 • Workshops or seminars • On-line traffic via SEO, PPC and Adwords • Leveraging from YouTube, Facebook • Blogging and social networking • Networking • Publish a book • Build a personal brand

  13. Case study • Investment seminars and education • £2,000 per person – January 2006 • Endorsed mailing to 20k database • 1000s of leads at zero cost Bottom line: • Generated over £200,000

  14. How will you improve YOUR business today?

  15. Boosting conversions 1 • Better follow-up • Develop an excusive product or service • Add a guarantee • Keep in touch • Testimonials • Demonstrations • Branding

  16. Boosting conversions 2 • Better packaging and design • More ways to order • Use a sales script • Build trust • Try before you buy • Sell value and experience, not price • Up-sell and cross-sell • Offer a free gift

  17. Case study • Property seminar company • £5,000 per person – August 2001 • DV provided commercial strategy blueprint • Then £2,000 pp • Up-sell to £6,000 club • Multiple marketing channels Bottom line: • Peak - £33 million in revenues

  18. Increasing customer spend • Raise your prices – premium pricing • Flexible terms and financing • Package deals • Improve profile and positioning • Deliver more value than expected

  19. Case study • Scaffolding company, Glasgow • Trading 12 years, £3m turnover • - local authorities and building contractors • Wants extra £1m – new revenue stream • Non-local, shorter sales cycle • £23k per order, increasing demand • on-line lead-generation facility • ££ received from local companies • based on £m conservatory model Bottom line: • Will generate an extra £500,000 or more

  20. A few big mistakes • Marketing to everyone – not being specific • No real USP • Only 2 or 3 ways of getting customers • Not keeping in touch – prospects or clients • Not charging the ‘optimal price’

  21. The VFactor difference • Individuals, start-ups or growth companies • Out of 100s of methods and strategies for your business success – choose the best • Bespoke commercial strategy: - grow at 3x, 5x or 10x faster - achieve your main goals and objectives - and enjoy a great lifestyle

  22. Case study • Bob, 30 years with RAF • Top Fast-Jet pilot • Trained 1000s (inc leaderships skills) • Enjoys presenting and meeting people Bottom line: - New focus: corporate sector - Where fees range £1,000 up to £4,000 per day

  23. In common…?

  24. The Personal Brand • Raise visibility • Build profile • Superior positioning • Promote many products and services • Shares in multiple companies • Attract far more related opportunities

  25. Personal brand + Good business strategy = £millions

  26. Our focus • Accelerate growth • ‘Blue Ocean’ options • High-margin offers • Build an attractive, saleable business • Fully exploit YOUR niche • Add revenue streams, info-based

  27. Case study • Guest Invest • Selling hotel rooms at £300k each • 3 hotels • Poster campaign, TV adverts and exhibitions Bottom line: 2,000 leads pm

  28. In summary • Add more ways of marketing • Build your personal brand • Build a robust business model • Bring in a specialist when required • Focus on great ROI • What works now – innovate and adapt these methods

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