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Discover the remarkable achievements of the top 10 visionary business women who are reshaping the future. Uncover their innovative strategies and game-changing ideas in this exclusive report from 2022. Explore how these trailblazers are revolutionizing industries and inspiring the next generation of entrepreneurs.
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Editor’s Note Climbing the Corporate Ladder Currently, entrepreneurship has become a widely accepted innovation method that mobilizes resources and individuals. This expansion driver is crucial for various economic developments and the overall growth of everyone, including the business leader. C It is a widely known fact that women tend to climb much more stairs in their professional lives compared to their male counterparts. Although the situation has changed quite a bit, women still face the problem of gender inequality in their respective workplaces. Often the prejudicial, cultural, political, and social background makes it difficult for women to climb the organizational ladder. However, with many societal changes, current women leaders are much more comfortable fearlessly chartering into unknown territories. They are setting benchmarks in their respective fields, making a difference with their ideas and solutions that were never tried before. Be it e-commerce, politics, education, entrepreneurship, travel, fashion, and anything under the sun; they are valiantly leading from the front to change the world around them. Every Businesswomen is creating their own success stories, and Prime View is bringing the journeys of these innovative businesswomen who are recognized for their innovation, leadership, and entrepreneurship. Prime View Magazine aims to celebrate female empowerment with its upcoming edition, “The 10 Most Innovative Business Women’s Revamping the Future, 2022.” The Cover Story features the story of Nabou Fall, the General Manager of VIZEO Agency. As a PR company, VIZEO is catering to its customers’ needs in terms of communications and personal branding strategies. It is a team of experts and consultants in artistic and advertising production and a Pan African and global network of partner companies. Let’s Read!
The Home of Business Solutions The 10 Most Innovative Business Women's Revamping the Future, 2022. FOLLOW US ON CONTENT ????????????????SONAL K prime_view_magazine @Prime_View ???????????????-STEVE R. DAVID S @PrimeViewMagazine Prime View Magazine WE ARE ALSO AVAILABLE ON DESIGN CONTACT US ON Visit: https://primeview.co Email: editor@primeview.co ???????????NAMRATA C , ANUSHKA B. SALES ?????????????????????????SAM K. TO SUBSCRIBE Prime View Magazine Copyright @ 2022 Prime View Magazine. All Rights ????????????????????????? whole or part of text, images or graphics ????????????????? permission from the publisher is prohibited. View & Opinions expressed in this ??????????????????? necessarily those of the magazine and accordingly, no liability is assumed by publisher thereof. DEVELOPMENT ???????????????????????????????RICHARD D. ?????????????????????????????????SAM D. , SAM K. WWW.PRIMEVIEW.CO MAY 2022
08 Cover Story Nabou Fall The Dream is Help People Discover Africa The Dream is To transform positively the narrative of Africa Article Jan Cavelle 18 The tragic lack of progress in Female Entrepreneurship
15 Ana Tereza Basilio Solving Clients’ Constant Search for Excellence Content 22 Carol Anne Hilton An Inspira�onal Business Leader, Thinker, and Advisor CEO and founder 29 Cheryl Osborn A Pioneer Reinforcing High-Quality Construc�on and Design Services
???????????????????????????????????????? ???????????????????????????????????? ????????????????????????? T girl didn’t create any breakthrough inventions. However, she discovered that she could make a difference every day in the way she interacts with others. This girl’s story is a story made of sweat & hard work from being a high executive in the telecom industry in various African countries to becoming a renowned thought leader in the communications, personal branding, & women empowerment space on the continent. still active and she extended her activities to several African countries outside of DRC where she was based at that time. here was a little girl with dreams of changing the world. She understood that she needs to be an excellent student to change the world. That Nabou and her team have organized events in Nigeria for the Dangote family as well as conferences in Congo Republic & DRC. As she moved her company to West Africa namely in Côte-d’Ivoire, she evolved to PR & Personal Branding as the demand from her audience was rising. Empowering People Meet Nabou Fall, the General Manager of VIZEO Agency. As a PR company, Vizeo is catering customers’ needs in terms of communications and personal branding strategies. It is a team of experts and consultants in artistic and advertising production and a Pan African and global network of partner companies. Nabou feels, that being able to empower people and allow them to become leaders in their ecosystems is her greatest accomplishment. When Nabou sees most of the people who have worked under her supervision succeeding in their respective careers, it is a success for her. Early Days Nabou always tries to live by her favorite Maya Angelou Quote “I've learned that people will forget what you said, people will forget ,what you did, but people will never forget how you made them feel.” From PR & Communications, mixed with Nabou’s commitment toward African Women, she started working informally with passion with women on the Continent. Nabou started a blog in 2009 called Naboulove, and from that blog came out a magazine with a lot of audiences mainly in Nigeria. She believes if anyone she works with, has been impacted by her actions, positively, then Nabou feels that each impact is perceived as an accomplishment for her. Nabou was invited to give talks to women. Her position as an entrepreneur positioned Nabou naturally as a woman leadership expert with high-impact communications skills. From the beginning of Social Media, she was sharing her thoughts, and quotes which seemed to inspire lots of women to shift the way they own their narrative & storytelling. Simultaneously Nabou’s company was Tackling Failures Once Nabou thought, she could not focus enough on her purpose. She lost her money, and time and she failed. As she was lost in between her projects, and she wasn’t careful enough, a few of the people who worked with her turned out to be dishonest and stole 08 08
The 10 Most Innovative Business Women's Revamping the Future, 2022. Nabou Fall Vizeo Agency | Founder 09 09
“ I've learned that people will forget what you said, people will forget,what you did, but people will never forget how you made them feel. “ from the company. Since then she has learned to focus on her purpose. Although that event had led her to misplace investments, that eventually affected her cash flow at some point. Nevertheless, Nabou understands, that entrepreneurship is not smooth sailing, it’s a bumpy road and it takes passion, faith, and commitment to pursue. Success Equals to Alignment Nabou believes success equals alignment. Her values her mission & her actions must be in alignment, so she can feel content & satisfied. -Maya Angelou She needs to feel like she is a change maker in her community & Nabou has tried to direct her work in that direction. Through Nabou’s Personal Branding coaching, her mission is to transform the narrative of Africa one person at a time. Nabou tries as much as she can to be, in tune with that purpose in her various activities. To inspire, impact & influence positively, her community is a success for Nabou. The Dream Nabou says, “In my journey in life I dream to see the ‘Africa I know’ discovered by others. I want the world to stop comparing Africa to Europe & appreciate Africa for its richness in culture, values & talents.” Nabou works towards her dream each time, she works with corporations & individuals on their branding. She urges them to dare to be authentic & embrace the uniqueness that lies in the culture. She feels, that enough is said negatively about Africa, it is time Africans own their narrative & tell their stories with pride even if they are sometimes painful. 10 10
Picture of the Future Nabou has recently launched a training academy called Nabou FALL Akademy. It is a Leadership training, and coaching academy, with a blended approach that will soon be launched officially focusing, on transformational communications around Personal Branding. She is also a Partner and Co-founder of Impact Hub Abidjan, an incubator that aims to empower Entrepreneurs through specific programs implemented in partnership with DFI’s. As a philanthropist, Nabou has started an initiative called Wimnet. Here, she and her team provide free training mostly in digital skills to women entrepreneurs. In the last 6 months, they have trained 1000 women all over Africa. Nabou feels the future will be more digitalized, and paradoxically human-centered, in its approaches to business. She and her team are aiming at building platforms that will facilitate the end user’s usage and ease of access. Suggestions for Young Entrepreneurs Nabou feels a leader should be generous & firm at the same time. Generous enough to allow people around him/her to show up authentically and firm enough to take a stand when it is necessary. A leader must care about his/her people without crossing a certain line & he/she must be the carrier of the company’s purpose & values daily. 11 11
????????????????????????????????????? ???????????????????????????????? M Universidade Cândido Mendes do Rio de Janeiro- UCAM, where she graduated in Law in December 1989. After graduating, Ana took a postgraduation course in North American Law at the University of Wisconsin. She had the honor to be a partner at Sergio Bermudes Law Firm from 1990 to 1998 and an international partner at Baker & McKenzie. She was responsible for the civil and commercial litigation and arbitration areas in Brazil while working for the firm from July 2002 to 2005. After this period of great learning, Ana founded her own Basilio Advogados Law Firm, which, in the last 12 years, has grown exponentially and she believes that today Basilio Advogados is one of the main specialized civil litigation, arbitration, and consulting firms in the country. Ana was also a judge of the Regional Electoral Court of the State of Rio De Janeiro, from 2010 to 2015, to be a member of the International Chamber of Commerce (ICC), based in Paris, in the Arbitration and Dispute Resolution (ADR) commission, Director of Mediation and Arbitration of the Institute of Brazilian Lawyers elected in 2018 for the biennium 2018-2019 and President of the Mediation and Arbitration commissions of this Institute since 2019. eet Ana Tereza Basilio, the founding Partner of Basilio Advogados. Ana started her academic professional life at re-elected for the 2022 to 2024 term. She has also been awarded the Medal of Judicial Merit, from the Court of Justice of Rio de Janeiro. She has also received the Medal of Merit from the Federal Regional Court of Rio de Janeiro in 2015 and, finally was awarded the Tiradentes Medal in September 2019 by ALERJ - Legislative Assembly of the State of Rio de Janeiro. Remembering Accomplishments Ana has some great personal and professional achievements. However, becoming the Vice� President of the OAB-RJ in 2019, and was to be re-elected in 2021. OAB-RJ is the largest sectional in the country. Ana feels honourable to be able to represent more than 100 thousand lawyers from Rio De Janeiro. To reach this position, which was historically male-dominated and the recognition that women are capable of successfully occupying management positions has given me great professional fulfillment. Leading a Law Firm is Challenging Ana feels, that leading a law firm in Brazil, is extremely challenging. The country has gone through and still goes through several unstable political and economic moments, which often makes it extremely challenging, especially for liberal professionals. Ana keeps in mind that one of the main principles that lead her life and professional performance is persistence. Ana and her team study daily, persisting, persevering, be resilient, and always do a good job. Transmitting this to the team is essential. In addition, Ana feels trust in the good performance of her team of professionals, establishing a clear and agile communication channel, and work focused on solving the clients' demands in the best possible way. In 2019, Ana has indicated Member of the Permanent Forum of the Arbitration Commission of the Escola de Magistratura of State of Rio de Janeiro – EMERJ. Later in August 2021, together with a few great names in the legal profession, she founded the Instituto Brasileiro de Estudos em Proteção de Dados - IBRADADOS, assuming its Presidency. Finally, in November 2018, Ana was elected Vice-President of the Brazilian Bar Association, Rio de Janeiro State Chapter, for the 2019 to 2021 term and was 14 14
The 10 Most Innovative Business Women's Revamping the Future, 2022. Ana Tereza Basilio Basilio Advogados | founding Partner 15 15
When Technology is an Ally Ana also feels, that being a woman in a historically male-dominated environment is a challenge in itself. Besides, she believes, that no one is fully up for a challenge. However, Ana believes that hard work, persistence, and resilience will eventually lead everyone to success. Ana tries to conciliate the attribution of wife, mother, law partner, and vice-president of the OAB-RJ in the best possible way. To do so, Ana counts on her team that supports her and helps her manage her commitments, and a specialized team of lawyers to serve Basilio Advogado´s clients. Ana often highlights that the platforms for contact and meetings in the virtual environment have helped her and the team to keep themselves closer and more connected, and more than that, it has optimized their time to the maximum and has helped Ana in this intense routine of work and commitments. Technology is a great ally for her. The Driving Force Ana’s motivation in life is good work achieving excellence. It is working with and for the love of the practice of law. It is to serve the client in the best way possible, to solve a question, reach a goal, make a good deal, change a legal position, create a relevant precedent before the Courts, to leave Basilio Advogado’s mark, the name Basilio, registered in the history of her profession. This is Ana’s daily motivation. Future Roadmap When it comes to the future, Ana understands that the challenge is always to seek new areas of performance for the fields of Law, prospecting for more clients and business. Therefore, Basilio Advogados counts on a team with an excellent legal background and in constant updating. The firm values excellence and prioritizes ethics in its business relationships. 16 16
????????????????????????????????????? ????????????????? Around 2015, when I was still running businesses alongside writing articles for online business publications, I picked up on a shocking report. As an owner of a business scaling-up, I had a sunny outlook on the prospects for female entrepreneurship. However, this report identified that there were more men called John leading the UK's most prominent FTSE 100 companies than there were women. My jaw dropped as I read. It wasn't only John – there were more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York Times also found more men called John, James, Robert, or William running companies in the US than women. I discovered thatwomen filled only about 23% of boardroom roles at this point. This was less than seven years ago, in this time of so-called equality. were more Daves, Marks, Andrews, and Ians too. Nor was this absurdity restricted to the UK. The New York Times also found more men called John, James, Robert, or William running companies in the US than women. I discovered that women filled only about 23% of boardroom roles at this point. This was less than seven years ago, in this time of so-called equality. By 2018, women in the UK were still only half as likely to start a business as men, and only a third of existing entrepreneurs were women. I have read extensive studies citing several different reasons for the degrees of the gap – not one, incidentally, to do any lack of ability on women's part. Root causes One problem that always comes up is women’s lack of confidence. One study from the University of California found the difference in gender confidence to be considerably higher in the more industrialized countries, which is shocking. It could indicate that the more we evolve as a society, the more women's roles are reversed. Part of the problem lies in disparity within education, particularly in those industrial countries. At home, high percentages of girls are still taught that finances mean balancing the budgets for the home, while boys learn stocks and shares. The education systems do little or nothing to address this inequality, claiming that the teach- ing of finances is a parental responsibility. So, we see inequality perpetuated. STEM education is little better. There is still a much higher involvement from boys in STEM after-school clubs. Later, women in STEM make up a paltry 28% of the workforce. So with women less able to keep pace with the acceleration in STEM industries and having less financial education, they are immediately disadvantaged. And it follows that you will see a reluctance to "lean in" and an aversion to risks. If that wasn't enough, COVID hit women hard. While childcare costs were often a mammoth issue, over and above that, women were suddenly faced with having no childcare and the necessity of home-schooling. While most previous recessions hurt men's employment worst, this time around, it was the women, with over 30% more likely to be working in sectors that were hit by lockdowns. A McKinsey report showed women’s jobs to be 1:8 times more vulnerable. Entrepreneurs fared little better, with closures higher in women-owned businesses. The IMF warned that COVID threatened to put women's economic gains back by thirty years. 18 18
The 10 Most Powerful Business Women to Watch in 2022 Small and Micro-Businesses On the positive side, there are 114% more female entrepreneurs in the US than twenty years ago. Many, particu- larly during COVID, started side-hustles to protect their income or balance childcare and working. But there are plenty of full-time entrepreneurs too. There is an enormous amount of money generated by women, which is only expected to grow. According to Ernst and Young's figures, women's global income will increase from £13 trillion to £18 trillion in the next five years. FemTech companies alone are estimated to be worth $50 billion by 2025. Women and Scaling-up Start-ups might look hopeful, but only 1.3 female entrepreneurs own medium to large businesses compared with 3.3% of men. That is a colossal gap, and now we can see where the dominance of men, be they, Dave or John, outnumbering women lies. The Global Entrepreneurship Monitor sadly reflected this in November. It showed women as representing only around one in three of the growth-orientated entrepreneurs globally. Only 30.2% of women expected to hire six or more employees in the next five years compared to 48% of men. One problem is, without a doubt, the funding. Whether through confidence or knowledge of the low success rates, a report by Fundera showed only one in four applicants applying for finance were women and that they were asking $35,000 less on average than men, just as women in employment ask for less in their salary raises. Confi- dence has to be a part of that. ?????? ??????? (CEO) www.jancavelle.com 19 19
There is no doubt that in the world of scale-up, however, women have a long road to go. COVID has made this road longer, with fewer women already on the way up or as role models to follow. The shrinkage of allocated funding will also make things worse. The Elizabeth Holmes trial has done nothing to help women’s cause, picked over in a way that would never have happened had she been a man. In Silicon Valley, the men have been faking it till they made it for decades. Instead of things at least inching forward, the percentage of VC Deals that went to female-led start-ups actually declined in 2020 in the US, drop- ping from the already ridiculous 2.8% to 2.3%. Investment has always been an “old-boys” network. In the UK, in 2021, Morningstar ran a study of Men called Dave viz v number of women for the people who run investment funds. Daves outnumbered all women by 68 to 45. Even more shockingly, only 7.2 percent of UK-domiciled funds were managed by women. The economy and the world suffer without equal- ity. There are no grounds to suggest that women are less able. We need to see it happen. who run investment funds. Daves outnumbered all women by 68 to 45. Even more shockingly, only 7.2 percent of UK-domiciled funds were managed by women. To ensure it, we have to tackle equality of educa- tion in STEM and Finance. We have to destroy the old boys' network in the financial sector and, above all, give women the confidence to believe that they are just as capable of growing business- es as their male counterparts. Currently, wom- en's entrepreneurship seems to be going back- ward, and we have to stem that tide. We know diversity gets the best results. The economy and the world need women entrepreneurs more than ever before. We need to ensure this happens. Yet – and this is how truly ridiculous this state of affairs is - when women get the money, they are much more likely to pay it back with dividends. A Boston Consulting group analysis placed this figure as no less than twice per dollar invested. The future I do believe that women-owned businesses and the money in the sector will grow massively. Automation is barely hitting the workforce yet, but job losses will become more and more severe, and women will be forced into considering alternative ways of making a living, either for themselves, in addition to, or on behalf of a partner. Many more will do so by choice. 20 20
CEO and founder Carol Anne Hilton: An Inspirational Business Leader, Thinker, and Advisor 22 22
C arol Anne Hilton is the CEO and founder of The Indigenomics Institute and the President of the Global Centre of Indigenomics. She International Master’s Degree in Business Manage- ment (MBA) from the University of Hertfordshire, England. Carol Anne is of Nuu Chah Nulth descent and is from the Hesquiaht Nation on Vancouver Island. has created a line of thought called #indigenomics, which has grown from a single hashtag to an entire movement that focuses on the rebuilding and strengthening of Indigenous economies. The Indige- nomics Institute is an economic advisory for various private sectors, Indigenous communities, and govern- ments. Her work in Canada is driving the narrative of of the 100 billion dollars Indigenous economic target. The Indigenous Institute focuses on four core areas to grow and design Indigenous economies; ‘As the world converges on an economic identity crisis of its own making, the inclusion and re-valuing of Indigenous worldview and knowledge in economy and business are paramount.’- added Carol Anne. Carol Anne Hilton is convening the tools, leadership, resources, partnerships, institutions, investment to build meaningful innovations in designing and grow- ing Indigenous economies to build national and global impact across time. • Dialogue platform for Indigenous economic design • Economic policy and strategy Her leadership principles include holding conversa- tions that matter and removing herself from gossip and negative talk. Carol Anne pays particular atten- tion to her beliefs to identify if they are serving or limiting her. • Education, training and research • Economic reconciliation frameworks “The Indigenomics Institute is converging ideas, resources, tools, and people to grow the Indigenous Economy. Indigenomics is economics from an Indige- nous worldview and serves as a platform for modern Indigenous economic design,”- said Carol Anne. Many Indigenous economies are witnessing positive growth and development. In 2019, the Institute identified the development of the 100 billion dollar annual Indigenous economic target. The Institute is facilitating the growth of the Indigenous economies from its currently identified value of $32 billion to $100 billion. The Steadfast Leader Apart from serving as the CEO and founder of the Indigenomics Institute, Carol Anne is also an adjunct professor at the Royal Roads University’s School of Business. She serves as a Director on the BC Digital Supercluster, the McGill University Institute for the Study of Canada, and previously with the Canadian Economic Growth Council, and the BC Emerging Economy Taskforce. Carol Anne is the best selling author of the ‘Indigenomics- Taking A Seat At The Economic Table’ book. 23 She is a well-recognized, award winning national and international Indigenous business leader, executive adviser, speaker, director and author with an 23 23
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The Greatest Accomplishment Raising her daughter as a single mother, while going to school and working is the greatest achievement for Carol Anne. She further describes that creating a word into existence, starting a hashtag, building a business, a brand, and a national and global move- ment towards a line of thought for inclusion of Indig- enous worldview in economics is her greatest career accomplishment. Carol Anne describes that it takes courage to become an Indigenous entrepreneur. In being an Indigenous leader and entrepreneur, she describes ‘It is important to check your current state of courage, your motiva- tions, energy levels, and inspiration frequently.’ Carol Anne describes success as self-determination in practice. She believes personal success is choosing happiness, choosing freedom, and the ability to choose her own future. For Carol Anne, success means running her own companies and using her creativity to create her dreams into reality. Future Roadmap Carol Anne is committed to increasing the visibility and inclusion of Indigenous businesses and economic growth nationally and internationally. Bringing a vast experience of more than two decades of Indigenous economic design, and business development, Carol Anne is focusing on multi-generational Indigenous wealth creation. The Indigenomics Institute is work- ing to develop an Indigenomics Economic Freedom Index- designed to measure dependency, own-source revenue, and investability in Indigenous economies. With all her expertise, strategic insights, and skills she is now focusing on driving multi-generational impact all over the world through the development of the World Indigenous Economic Forum. “Our present is our responsibility, our past is our authority. our future is our mandate" “My vision in life is to live my life as the first genera- tion out of residential school- that how I live matters to my ancestors and my daughter. My vision is to be an Indigenous entrepreneur and stand in my courage, inspiration, power and truth.” Carol Anne Hilton Ovide Mercredi 25 25
??????????????????????????????????? ???????????????????????????????? ? change the way construction was being executed and hoped to completely disrupt the low customer service and poor communication expectations of clients in the construction industry. heryl Osborn is the Founder and CEO of Casco Contractors and Casco Design Studio. Cheryl founded the company 22 years ago with nothing more than a laptop sitting on her kitchen table, supplies in the garage, a new baby and a toddler. She wanted to realized she wanted to make a bigger impact on the market and start her own company. “When you’re young, you can take more risks and be more malleable until you find out what clicks,” she said. “I was fairly successful at a young age so keeping my reputation at the highest level was imperative. Once I found what I loved, I made sure to keep branding myself as a woman in construction and an expert in tenant improvement and client services, specializing in what I do best.” Customer-Centric to the Core About Casco Contractors and Casco Design Studio Casco Contractors’ clients are generally tenants, developers, landlords, or brokers with repeat business. The company constantly seeks to exceed client expectations and maintain great relationships while innovating the way construction is performed. “We’re only as good as our last project, unfortunately. That is what keeps me going.” Casco Contractors and Casco Design Studio is a full-service general contractor and design-build studio that serves all of Southern California. Casco provides pre-construction, construction, interior design & architectural services for corporate offices, retail, lab, medical office, redevelopment projects, exterior revitalization, ADA accessibility work, EV Charging stations and co-working spaces. Casco Contractors' is known for its impeccable problem-solving approach. Before a client can identify an issue, the company is ready with comprehensive solutions. Every client at Casco is made top priority. Cheryl is a woman of her word, who will move mountains to finish a project on time or solve a seemingly unsolvable problem. Driven by the highest level of customer satisfaction and customer-centric outlook, clients trust Casco because they know the team cares deeply about them. The company has a team of elite designers, project managers, superintendents, and field staff who take a project from start to finish, focusing on quality, schedule, and budget. The Starting Line Cheryl obtained her bachelor’s degrees in Interior Design and Engineering, Construction Management and set out to find her distinct passion in those fields. After working for several design and construction companies on both small and large projects, she Cheryl's Support System Cheryl is quick to attribute her success to the many people who have helped her along the way. 28 28
The 10 Most Innovative Business Women's Revamping the Future, 2022. Cheryl Osborn Casco Contractors and CASCO Design Studio Founder & CEO 29 29
has created a line of thought called #indigenomics, which has grown from a single hashtag to an entire movement that focuses on the rebuilding and strengthening of Indigenous economies. The Indige- nomics Institute is an economic advisory for various private sectors, Indigenous communities, and govern- ments. Her work in Canada is driving the narrative of of the 100 billion dollars Indigenous economic target. The Indigenous Institute focuses on four core areas to grow and design Indigenous economies; • Dialogue platform for Indigenous economic design • Economic policy and strategy • Education, training and research • Economic reconciliation frameworks “The Indigenomics Institute is converging ideas, resources, tools, and people to grow the Indigenous Economy. Indigenomics is economics from an Indige- nous worldview and serves as a platform for modern Indigenous economic design,”- said Carol Anne. Many Indigenous economies are witnessing positive growth and development. In 2019, the Institute identified the development of the 100 billion dollar annual Indigenous economic target. The Institute is facilitating the growth of the Indigenous economies from its currently identified value of $32 billion to $100 billion. The Steadfast Leader Apart from serving as the CEO and founder of the Indigenomics Institute, Carol Anne is also an adjunct professor at the Royal Roads University’s School of Business. She serves as a Director on the BC Digital Supercluster, the McGill University Institute for the Study of Canada, and previously with the Canadian Economic Growth Council, and the BC Emerging Economy Taskforce. Carol Anne is the best selling author of the ‘Indigenomics- Taking A Seat At The Economic Table’ book. She is a well-recognized, award winning national and international Indigenous business leader, executive adviser, speaker, director and author with an “ "I could not have done this without my mentors, my fellow women business advisors, all the men in the industry who have been in construction forever and were excited to see women get into the industry. My parents. My children. And the many successful trailblazing women and their stories". we don’t cure cancer, but we can build you an awesome and effective space where you can cure cancer. “ To More a Balanced and Equal Industry Cheryl hopes companies reach out to a more diverse background of people — especially in industries like construction and engineering, where there are proportionally fewer women. She speaks frequently to young girls about math and science, and she is on the board of Advisors for California State University Long Beach School of Engineering to recruit more women into the industry. Favorite Books Cheryl is an avid reader. She reads a lot and has many favorites from her never-ending reading list. To name a few are: She also thinks companies need to reach out to women with diverse backgrounds at a much younger age. Building a sense of confidence in young girls and breaking down barriers and fears of math and engineering can be a key contributor for them to step into non-traditional industries. •Good to Great, Jim Collins, I learned about not just having the right people on the bus but having them in the right seats on the bus. A Day in the Life of Cheryl • The E-Myth Revisited, Michael Gerber, taught me to develop processes or die - literally. It teaches you everything you think is so easy as an entrepreneur but extremely difficult if you cannot delegate. Cheryl's daily routine is exciting and frenetic. From golfing with clients, raising 90k being dunked in a dunk tank for her favorite charities, to racing to San Diego putting on her makeup in the rear view mirror while closing a couple of deals and catching up with her daughter in Italy, she multi tasks constantly so she can be present for everything. She keeps a notepad by her bed so her insomnia does not keep her from documenting all her crazy ideas for innovation. She is now an empty nester so she is enjoying the next chapter of her life living in Laguna Beach and is on a spree to round out this chapter with what makes her happy, personally and professionally. She loves to meditate in the morning to open up space in her mind and to enjoy the little things - living life with no fear. And of course, she loves to cook so she always ends the day with friends and family, a fabulous meal, and a glass of wine. • 5 Habits of Highly Effective Teams, Patrick Lencioni. This teaches you how to leverage people's strengths on a team that delegates and highlights those strengths. Aced the Appraisals Cheryl has won many awards and recognitions for her outstanding performance. Listed below are a few of them: 30 30
o 2014 Businesswoman of the year, Office Depot She often revisits her favorite quote by Eleanor Roosevelt: “No one can make you feel inferior without your consent.” o Best Places to Work – 2018-2021 o 5th largest Tenant Improvement contractor in OC o 11th largest woman-owned business in OC o 20 women to Watch o Entrepreneur of the year, 2016 for Orange County o Businesswoman of the year, OC 2018 o Companies That Care 2020 and 2021 o 2022 Women of Influence, Irvine Valuable Advice to Budding Female Entrepreneurs Cheryl offers a piece of valuable advice to female entrepreneurs from her experience and knowledge of working in the entrepreneurial field for years. “Ask lots of questions. Procure mentors in every aspect of what you do – men and women. Reach out to people and let them know you want to learn from them. Don’t act like you know everything – people love to teach people things and feel valued. Pay attention! And take great notes and have lots of people on speed dial.” An Exciting Future In the last few years, Casco has become a pioneer in the EV Charging industry. Casco Contractors is also expanding heavily into the San Diego, LA and Central Coast markets with a desire to go national. Cheryl wants to keep doing what she is doing and associate herself with good people and good clients forever. She loves her life’s work and works tirelessly to elevate women in the industry and constantly improve herself and her company, while forever striving to make a positive impact on the community 31 31