Fab Brands: Transforming Businesses Since Inception

1. FabBrands:TransformingBusinesses SinceInception Headquarteredin Portland, Oregon,Fab Brandsis a design-centric, award-winningmarketingagencypassionateabout innovationand excellence.Sinceits foundation in 2009, thismarketingagencyhas blossomedinto a titan of innovation,constantlypushingthe boundaries of designand strategy.With an unwaveringdedicationto crafting masterpieces,FabBrandshasearnedacclaimforitsabilitytoseamlessly blendstrategy,branding, graphics,and web designinto captivating narrativesthatleavealastingimpression. Cateringto a diverse clientele across sectors like food andbeverages, agriculture, health and beauty,professionalservices,andnon-profits, FabBrandsworksinvariousindustries.Eachprojectundertakenbythe brandis a testamentto its unmatchedcreativityand finesse,elevating brandstonewheightswhilecaptivatingaudiencesworldwide. FabBrands'approachtranscendsconventionaldesign;itisdeeplyrooted in collaboration. With an impactfulandunpretentious mission,the agencystrivesto collaborate with its clientsto breathelife into their brands,igniteconsumerinterest,andforgeuniqueidentitiesinafiercely competitivemarket. TheSteadfastLeader Beth Erlendson,the FounderandManagingDirector of Fab Brands, bringsnearlythreedecadesof marketingexpertisetothetable.In2009, Beth launchedthe FABMarketingGroup, which she later rebrandedas FabBrandstohighlightitsupdatedmissionof helpingbusinessesgrow and prosperwith dynamicand inspiredbranding,visualdesign,and websites.

2. Beforeestablishingtheboutiquemarketingagency,Bethhonedher skillsasamarketingandadvertisingmanageratTriMet,followedbya briefstintat Nike'sDigitalCommerceDivision. FabBrands'inceptioncanbetracedbackto2009whenthemarketcrash rattled the economy.Like many others, Beth faced a layoffin her marketingrole at Nike. However,amidst the adversity,opportunity blossomed.As businessesgrappledwith the downturn,they started downsizingtheir marketingdepartments,inadvertentlyleavingtheir salesteamswithoutthevitalmarketingsupportessentialforsuccess. Recognizingthisgap,BethseizedtheopportunitytoestablishFab Brands,bridgingthegapbetweensalesandmarketingteamswhile empoweringbusinessestothriveinchallengingtimes. FocusingBrandingasaPrimaryAgencyService Beth andJim Parker,the Creative Directorof Fab Brands,share an extensivebackgroundin branding,so it quickly rose to prominence within the company'sofferings.As their brandingefforts startedgaining traction in the market,other business owners took notice, leadingto a surge in demandfor a 'Fab' brand.Businessleaderswere drawn to the innovativeandimpactful brand identities the agencyproduced,resulting in an influx of calls and inquiries.Theyalso receivedmessages expressingadmirationfortheirworkatvariousbusinesses,withbusiness leadersattributing it to Fab Brands'magicand expressing theirdesire to incorporatethatmagicintotheirown companies. WhileFab Brandsworks veryclosely with clientsto capturetheir desireddesignaesthetic, the companyis known for an overall signature look and feelthat is eye-catching,thoughtprovoking,memorable,and leavesa lasting positive impression.Theagency'sstrengthlies in craftingbrandsthat not only existbut shinebrilliantly within their niches.For Fab Brands,it's not only about visibility;it's about creating a lastingimpressionandbeingunforgettable.

3. "Wecastbrandingspellson allsortsofcompanies!Lately,we'vebeen whipping up some seriously delicious brand identities for food industry clients.We'retalkingabouteyecatchingpackaging,mouthwatering promo materials,websitesthatmakeyou hungry,andtradeshow displaysthatareinvitingandsparkinterest,"explainsBeth. UnlockingtheTransformativePowerofBranding AtFabBrands,BethandJimareunitedbyasharedpassion:unlocking the transformativepowerof branding.Guided by theirvision, Fab Brandsgoesbeyondlogosandguidesbusinessesthroughajourneyof self-discovery,helping themcrystalize their vision,value proposition, andcore values.Thisclarity serves as thefoundation for a powerful brandidentitythatprofoundlyresonateswiththeirtargetaudience. Fab Brands'mission is to empowerestablishedand emergingbusinesses to cultivate a brand theycan wholeheartedlyembrace.Whethera brand refreshoranewlaunch,theboutiqueagencyensuresitsclientsenterthe marketwithastrong,engaging,andunforgettablebrandidentity. "We love partnering with clients in the food and hospitality industry because of their passion and openness to bold ideas. Together, we get to push the envelope and create something truly special,"- statesBeth Erlendson,theFounderandManagingDirectorofFabBrands. DiversityandInclusionistheKey WhatsetsFabBrandsapartisitscommitmenttodiversityandinclusion. As a woman-ownedbusiness,diversitywasn't just a checkboxfor the brand; instead,it was ingrainedin the company'sculture. Fab Brands recognizesthe power of a diverse team and each member'sunique perspective.This has proventime and againto be a strength.This dedicationto inclusion has undoubtedlyshapedthe company'smission andcultureinseveralways:

4. Broader Perspective: A teamwith diversebackgroundsand experiencesallowsFabBrandstoapproachmarketingchallenges from a widerlens. This can lead to more creativeand practical solutionsthatresonatewithabroaderaudience. • UnderstandingTargetMarkets:Understandingdiverse • demographicsis crucial in today's globalizedmarketplace.A diverseteamallowsFabBrandstobetterunderstandtheneedsand preferencesof differenttarget markets,leading to more effective marketingcampaigns. • CollaborativeSpirit:Aculturethatembracesinclusionfostersa collaborativespiritwhereeveryone feelsvalued,andtheirvoiceis heard.This collaborativeapproachcan lead to innovativeideas and amoredynamicworkenvironment.Wefeelsostronglyaboutit thatit'soneofouragency'scorevalues. • AwardsandAccolades • Overtheyears,FabBrandshasreceivedseveralawardsandrecognition, solidifyingits position as an industry leader.Amongits most notable achievementsaretheprestigiousMarTechAwardsforBestVisual Design & MarketingAgencyin 2023 and 2024, highlightingits commitmentto excellenceandinnovation in designand marketing strategies. • Theorganization has also beennamedamong Expertise.com's Best BrandingAgenciesin Portland, Oregon,from 2022 to 2024, underscoringits dedicationto crafting impactful brand identitiesthat resonatewithaudiencesanddrivebusinesssuccess. • Additionally,Expertise.comhashonoredFabBrandsasoneoftheBest MarketingConsultants in Portland, Oregon,for thesame consecutive years,showcasingits expertiseand effectivenessin guiding businesses througheffectivemarketingstrategies. • Theagency'sstellarreputationextendsfarbeyondregionalrecognition, asUpcity.comhasacknowledgeditasaTopBrandingAgency,further

5. solidifyingits status as a trusted partner for businessesseekingto elevate theirbrandpresenceandvisibility. Moreover,FabBrandshasmaintainedastellarA+ratingfromtheUS Chamberof Commerce from 2022 to 2024, a testamentto its commitmenttoprofessionalism,integrity,andclientsatisfaction. EthosataGlance UnderBeth's steadfastleadership,Fab Brandshasbeen at the helm of numerousbrandevolutionswiththefusion ofinnovativedesigninto impactfulmarketing.With its enduring values focused on being innovative, growth-oriented,customer-centric,and technology-driven, theagencyhasstrivedtocastbrandingspellsonallsortsof companies and drive sustainable growth. Recently,it has beenassociatedwith renowned food brandsto empowerthem as industry pioneerswith a rangeof services, including visually appealingpackaging, mouthwateringpromotionalmaterials,websitesthatmakeyouhungry, andcaptivatingtradeshowdisplays.