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Meat Marketing. Diana Endicott Good Natured Family Farms Founder and Director. SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo. Consolidation. 4 beef packers control 84% of the market 4 pork packers control 66% of the pork market
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Meat Marketing Diana Endicott Good Natured Family FarmsFounder and Director SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo
Consolidation • 4 beef packers control 84% of the market • 4 pork packers control 66% of the pork market • Top 4 poultry companies process 59% of the broilers • Top 4 companies process 56% of the turkey market Consider this:
K.C. Local Farmers, Proccessors, and Retailers • 95% Located in Kansas & Missouri • Majority within 200 Mile Radius • Within 7-hour drive
The McKay Family Mindenmines, MO GNFF All-Natural Beef USDA definition of Natural: Minimally processed no artificial ingredients or preservatives.
Maddick Family Lathrop, MO GNFF Free Range Chicken
Frank Reese Good Shepherd Turkey Ranch GNFF Heritage Turkeys
The Neuner Family Ozark Mountain Coop GNFF Pastured Pork
Employ 10 people Process 1.5 Million Lbs of beef per year Dry-Aging Reduces Ecoli 0157:H7 Uniontown, KS. All-Natural Beef Processing
First Multi-Species Processing Plant USDA Federal Inspected Poultry Processing
Nebraska Turkey Growers Processing Plant 10,000 Bird Minimum Sell Approximately 500 birds Good Shepard Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys Heritage Turkey Processing
Ozark Mountain Pork Cooperative Own & Operate their own processing plant in Mountain View, Missouri Pastured Pork Processing
New-Grass Bison Coop Krehbiels Processing Plant in McPherson, KS USDA Inspected Sold Frozen In Stores Bison Processing
Good Natured Family Farms Alliance All Natural Beef Coop Free Range Chicken Fulton Community & Campo Lindo Farms Ozark Mountain Pork Cooperative New Grass Bison Coop Heritage Turkeys Good Shepard Turkey Ranch GNFF Uniontown, KS GNFF Uniontown, KS / Campo Lindo Lathrop, MO OMPC Mountain View, MO / Meadow Brook Farms Krehbiels McPherson, KS Nebraska Turkey Growers Gibbon, NE / Krehbiels McPherson, KS Good Natured Family Farms Alliance Model
Salmonella Bird Flu Mad Cow Food Safety A California meat company on Sunday issued the largest beef recall in history, 143 million pounds, some of which was used in school lunch programs, Department of Agriculture officials announced.
USDA QSVP • USDA based ISO 9000 program • Verify Label Special Claims • Source Verification
Identification and Traceability Ear Tag Number Package Identification
source: Aninal Compassionate – Whole Foods. • No antibiotics — ever • No animal byproducts in feed • No gestation crates • Sows provided freedom of movement in farrowing (birthing) pens • Bedding required to satisfy natural rooting instincts Pastured Pork
% Customer Count % Sales Contribution % Profit Count Non-Loyal Loyal Finding a Retail Customer
Targeting a Customer • Database mining
4.02 4.03 Preferred Customer Card In-Store Demos & Sampling Increasing Product Movement Scale: 1 to 5; 5 Most Effective
Promoting LocallyGrown Customers' Receipts
Gary & Marilyn EdelmanGood Natured Family Farms Beef Producers Meat Road Show
The Rice Family Meet The Growers
Presenting Awards Hen House Markets’ Staff Members Participate in Walk Community Outreach
Colby Garrelts bluestem Mark Juhnke Grand St. Cafe Frank Marciniak Café des Amis Sean P. Price Lidia’s Kansas City Local Chefs
Diana Endicott Email: allnatural@ckt.net Phone: (620)939-4933 1976 55th St. Bronson, KS 66716