130 likes | 316 Views
UNDERSTANDING CROSS CULTURE: ISSUE & PERSPECTIVE BY HOEFSTEDE MODEL. GREET HOEFSTEDE MODEL . This model was developed by Dr. G Hoefstede in the year 1984 This is one of the most comprehensive study of culture & society and its impact on the work place.
E N D
UNDERSTANDING CROSS CULTURE: ISSUE & PERSPECTIVE BY HOEFSTEDE MODEL WWW.PPTMART.COM
GREET HOEFSTEDE MODEL This model was developed by Dr. G Hoefstede in the year 1984 This is one of the most comprehensive study of culture & society and its impact on the work place. This basically a five dimension model which studies culture and work place. Any society can be examined and on the this model. WWW.PPTMART.COM
Dimensions of Hoefstede Model Power / Distance (P/D) Individualism Vs. Collectivism Masculinity Vs. Femininity Long Term Orientation Vs. Short Term Orientation Uncertainty avoidance WWW.PPTMART.COM
Power / Distance (P/D) Its is the degree of inequality which exists in the society and is accepted among the people with the power and without power. CHARACTERISTIC OF POWER DISTANCE HIGH: Centralization, Large gap in the pay packages. LOW: Flatter organization, supervisor and employees are almost equal. EG: Tata Group where chairman and trainees shares the same lift. WWW.PPTMART.COM
Contd. Application: The societies where the score are on the higher side most of the decision making are concentrated at the top level and open door policy are not practiced. Reverse is the case with the country who score low on Power Distance. Eg. United States Of America WWW.PPTMART.COM
Individualism Vs. Collectivism It refers to the importance attached to the individual and team work. It refers to how a society or people in a culture see an individual and a group. HIGH Individualism society: Where privacy is respected, people have professional and personal life poles apart. LOW Individualism Society: Where role of group is critical and individuals are expected to be a team player. WWW.PPTMART.COM
Contd. Application: If any country scores very low on Individualism then people take up projects in group where specialists are sought. Eg. India, Malaysia WWW.PPTMART.COM
Masculinity Vs. Femininity Refers to how much a society values the traditional roles of Man and Women, i.e. the importance tag attached to the different Genders in the society. A masculine culture emphasizes on status derived from wages and position while the feminine culture emphasizes on human relation and quality of life. WWW.PPTMART.COM
Contd. Characteristics: High: There is well defined distinction between men’s and women’s work. Eg. Saudi Arab, Pakistan and Malaysia. Low: All the works which a man can do can be undertaken by a women and successful women are appreciated and admired. Eg. USA, Sweden etc. WWW.PPTMART.COM
Long Term Orientation Vs Short Term Orientation This is yet another dimension on which any society is divided and understood. It divides the society on the basis of the planning and time horizon they take into consideration. Eg. India Long term planning and Singapore Short term planning WWW.PPTMART.COM
UNCERTAINTY AVOIDANCE (INDEX) Relates to the degree of anxiety a society member feels when in uncertain or unknown situation. Characteristics: High: Very formal business conducts with a lot of rules and policies, needs and expects structure differences are avoided. Low: Informal business attitude, Accepting changes and risks more concern with long term strategy. WWW.PPTMART.COM
THANK YOU WWW.PPTMART.COM