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The Affluent Society

The Affluent Society. The Affluent Society. Truman and Eisenhower’s domestic policies allowed for an “economy of abundance” More goods and services were being produced than ever before Income increased Home ownership increased White collar jobs increased. The Affluent Society.

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The Affluent Society

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  1. The Affluent Society

  2. The Affluent Society • Truman and Eisenhower’s domestic policies allowed for an “economy of abundance” • More goods and services were being produced than ever before • Income increased • Home ownership increased • White collar jobs increased

  3. The Affluent Society • With increased money came increased spending • People now had a desire to buy the “luxury” items • Advertising became an extremely important and influential position • Suburban Life became more popular • Levittown

  4. The 1950’s family • All these changes also caused a change in the “typical 50s family” • Baby Boom • 1945-1961- 65 million babies were born • Women • The role of “homemaker” was more emphasized • Despite this, more women were working in the 50s • Had to support luxurious lifestyles

  5. Technological Breakthroughs • Transistors made small radios and calculators possible. • The earliest computers built. • ENIAC and UNIVAC • Medical advances • Polio vaccine • Salk, Sabin • U.S. launched a satellite • commercial jets available for travel.

  6. Other Side • Not everyone was benefiting from the affluent society • African Americans • Discrimination • Urban Renewal Programs • Hispanic Americans • Bracero program • Poverty

  7. Other Side • Native Americans • Termination Policy • Appalachian region • Poverty

  8. Assignment • Create a travel Brochure for the 1950s • Highlight all the areas that would make people want to live in the 50s • Technology, higher wages, better family life, etc. • Brochure must include • 5 pieces of information about the 50s • 5 pictures with color

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