Functional strategies – Human Resource Management

Functional strategies – Human Resource Management Geoff Leese November 2006, revised July 2007, August 2009

Top level or SBU strategy Functional Strategies Corporate strategy Manufacturing Strategy (week6) Finance Strategy (week 7) Marketing Strategy (week 7) HRM Strategy (week 8) IT/IS Strategy (week 8) • Examples of functional strategies: • depends on level of SBU • depends on type of business • depends on organisation

Introduction • What is HRM? • Is it different to Personnel Management? • HR functional areas • HR topics • Resourcing • Training and development • Relations • The four “C”s model

The HR concept • Develop and implement HR strategies as part of overall corporate strategy • Develop the culture, values and structure of the organisation • Develop the employees too! • Ensure quality, motivation and commitment of employees NOT just personnel management!

HR functional areas • Staffing • Rewards • Employee development • Employee maintenance • Employee and industrial relations

HR topics • Employee resourcing • Employee training and development • Employee relations

Employee resourcing (1) • Human resource planning • Analysis of existing resources • Reviewing labour utilisation • Forecasting labour demand • Forecasting labour supply • Developing the manpower plan

Employee resourcing (2) • Recruitment and selection • Job analysis and post definition • Attracting the applicants • Selection • Evaluation

Employee training and development (1) • Training needs analysis • Organisational • Departmental • Job function • Individual • Training methods • On the job/Job rotation • Simulation/lectures/demonstrations • Group methods • Self paced learning

Employee training and development (2) • Assessment and appraisal • Assessment of performance • Identification of potential • Action plan

Employee Relations (1) • Negotiation with • Management • Unions • Employees • Procedures • Grievance • Disciplinary • Equal opportunities • Redundancy

Employee Relations (2) • Legislation and policies • Equal pay act (1970) • Race relations act (1976) • Disability Discrimination Act (1995)

The Four “C”s model • Commitment • Loyalty, motivation, liking for their work • Competence • Skills, abilities, training needs, potential • Congruence • Shared vision, shared goals • Cost-effectiveness • Outputs maximised at lowest input cost

Summary • What is HRM? • Is it different to Personnel Management? • HR functional areas • HR topics • Resourcing • Training and development • Relations • The four “C”s model

Further reading • Bennett chapter 11 • Butel et al Unit 7 • The ACCEL view • The subsequent pages are useful, too! • The HRM GUIDE view • Title says it all, really.

Functional strategies – Human Resource Management