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YMCA Project

YMCA Project. Christina * Nellie * Kayla * Stephany. Background. YMCA is a non-profit organization Been a part of the Ashland community for over 100 years. Background Continued. 3,000 members 10% Population Penetration Missing Demographic 18-30 year olds Variety of Programs offered:

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YMCA Project

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  1. YMCA Project Christina * Nellie * Kayla * Stephany

  2. Background • YMCA is a non-profit organization • Been a part of the Ashland community for over 100 years

  3. Background Continued • 3,000 members • 10% Population Penetration • Missing Demographic 18-30 year olds • Variety of Programs offered: • Childcare • Mentoring Programs • Youth Sports • Swim Classes • Adult fitness

  4. Situation Analysis • Successfully accessing youth and senior citizen populations • Programs centered around fitness

  5. Difficulties • Similar facilities in the area • Rec Center at AU • Kroc Center

  6. Difficulties • Location • Street Recognition

  7. Core Problem & Opportunity • Attract ages in missing demographics to increase members and increase revenue for the Y

  8. Goal of Project Our goal is to make the YMCA a more prominent figure in the Ashland Community

  9. Objectives • Find a cross organizational class that could be offered through the YMCA • To design a system of visual aids to increase locational awareness of the YMCA. • Host an information booth during Ashland’s Balloon festival to increase awareness.

  10. Strategy 1: Public and Community Awareness of the YMCA • Have the Ashland YMCA be apart of the Balloon Festival. • Pass out Flyers to increase interest. • Hold classes from the YMCA at the University.

  11. Strategy 2: Increase awareness of the location the YMCA • Purchase entrance sign to make location clear. • Contact city and hang street sign. • Paint the letters “YMCA” on the current building.

  12. Street Sign

  13. Entrance Sign

  14. Letters on Building

  15. Strategy 3: Express Gratitude to New and Existing Members • Put motivational quotes/facts around the Y. • T-Shirt drawings for class participation. • Decorate bulletin boards to keep members informed and motivated.

  16. Motivation for members You Can Do It! You’re beautiful! Keep it Up! Stay Strong! Don’t give up!

  17. T-Shirts for class drawings Motivation

  18. Motivational Messages

  19. Milestones for May and June 2012 for Balloon Festival Milestone 1- By the end of the first week in May, contact the holders of the Balloon Festival to become a part of it. Milestone 2- By May 19th have all flyers made and posted around the city to bring awareness that the YMCA will be at the Balloon Festival on June 28- July 1. Milestone 3- By the end of May (31st) have exactly what activities the Y plans on holding at the Balloon Fest such as sport tournaments and exhibits of the building; also put together informational brochures on the classes and what the Y has to offer to the community. Milestone 4- By June 10 have a list of all volunteers willing to help run activities/ exhibits during the weekend of the fest. Preferably the staff and current members of the Y to help, that way they can share personal experiences they’ve had at the Y. Milestone 5- By June 16 make sure to have all equipment and supplies needed for the festival ready to go. Milestone 6- On June 24 hold a final meeting of everyone working and volunteering at the Y to have a final run- through of exactly what is going to happen at the festival. Milestone 7- June 28- July 1 BALLOON FESTIVAL!

  20. Calendar for the Summer Months MAY 2012 Week 1: Hold a summer program open house for people of all ages. Week 2: Look into and find street sign and front entrance sign. Week 3: Contact Recreational services at AU to see what classes we offer that they do not and which instructors would be available to go teach at the University. Week 4: Member appreciation week! JUNE 2012 Week 1: To keep current members motivated put inspirational and motivating quotes and facts on machines and in bathrooms. Week 2: Pass out flyers to people of the community. Have them at stores such as Walmart with summer specials and info on the YMCA. Week 3: Find organizations that would want to host events at the YMCA such as sports camps for kids or educational classes. Week 4: Prepare for Balloon Festival

  21. Calendar Continued… JULY 2012 Week 1: Open facilities up for organizational workshops. Trial preview week. (Free). Week 2: Contact city about landmark sign to bring awareness of the YMCA. Week 3: Member Appreciation Week! Week 4: 2 week sports and educational camp AUGUST 2012 Week 1: Second week of sports and educational camp Week 2: Award week for sports and educational camps Week 3: Fall program open house Week 4: Fall program open house

  22. Cost for the ENTIRE Campaign… ONLY $2,081.99

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