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Big data is defined as very large datasets that can be analyzed computationally to reveal, trends, and associations u2013 especially in connection with human behavior and interactions. Big data revolution has arrived with the growth of the Internet, smartphones, social media and other technology. http://ccbstcollege.com/program/big-data-analytics-program/
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7 Benefits of Using Big Data Analytics By ccbstcollege.com
1. Using big data cuts your costs The company compared maintenance charges for contractors against the average of its other vendors. Through this process, the company identified and eliminated invoice-processing errors and automated service schedules.
2. Using big data increases your efficiency Using digital technology tools boosts your business’s efficiency. From using tools such as Google Maps, Google Earth, and social media, you can do many tasks right at your desk without having travel expenses. These tools save a great amount of time, too.
3. Using big data improves your pricing Use a business intelligence tool to evaluate your finances, which can give you a clearer picture of where your business stands.
4. You can compete with big businesses Using the same tools that big businesses do allows you to be on the same playing field. Your business becomes more sophisticated by taking advantage of tools that are available for your use.
5. Allows you to focus on local preferences Small businesses should focus on the local environment they cater to. Big Data allows you to zoom in on your local client’s likes/dislikes and preferences even more. When your business gets to know your customer’s preferences combined with a personal touch.
6. Using big data increase sales and loyalty The digital footprints that we leave behind reveal a great deal of insight into our shopping preferences, beliefs, etc. This data allows businesses to tailor their products and services to exactly what the customer wants.
7. big data ensures hire the right employees Recruiting companies can scan candidate’s resumes and LinkedIn profiles for keywords that would match the job description. The hiring process is no longer based on what the candidate looks like on paper and how they are perceived in person.
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