Energy Drink Market Insight, Analysis, 2022-2028

1. Global Energy Drink Market Global Industry Size, Share, Growth, Opportunity and Forecast, 2022-2028

2. Global Energy Drink Market- Industry Trends & Forecast Report 2028 A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the energy drink market was worth USD 63.6 billion in the year 2021. The market is projected to grow at a CAGR of 8.20%, with revenues reaching USD 109.9 billion by 2028. The energy drink market is flourishing at a high rate owing to the rising health consciousness among consumers along with the shift from soft drinks and alcoholic beverages. Furthermore, increasing product launches of different flavors and ranges and rising availability through both online and offline stores are anticipated to drive market growth in the forecast period. However, the negative health impact of the excessive consumption of energy drinks may act as a huge restraining factor for the market.

3. Growth Drivers  Increasing Health Consciousness Among Consumers The health benefits associated with the consumption of energy drinks are the major driving factor for the market growth. Multiple studies have revealed that energy drinks consumption reduces mental fatigue along with improving overall brain functions such as memory and reaction time. Energy drinks also enhance alertness. Therefore, its consumption is highly prominent among athletes. The moderate consumption of energy drinks also improves physical endurance, helps in weight loss, and improves concentration. All these factors contribute to the growth of the overall market.

4. Restraints Negative Health Impact of Over-consumption of Energy Drinks Energy drinks are beneficial for one’s health. However, excessive consumption may lead to severe health issues for the consumer. For instance, some energy drinks contain caffeine and sugar, and consuming them more than the suggested levels can raise your blood pressure and heart rate. It can also cause anxiety and insomnia. Furthermore, long-term consumption of caffeine and sugar can also raise the risk of heart disease. All these factors may act as a huge restraint for the energy drink market growth.

5. Impact of COVID-19 The energy drink market witnessed tremendous growth post the COVID-19 pandemic outbreak. This is because of the negative influence of the pandemic on the physical and mental health of the people. The fitness clubs and gyms were closed, and people started to do their workouts from homes. All these factors caused severe burnout and lethargy. Due to this, the focus on one’s health and need for healthy consumption surged, fueling the demand for energy drinks during the pandemic period. Sample Copy of the Report: https://www.blueweaveconsulting.com/report/energy-drink-market/report-sample

6.  Regional Insights Geographically, the global energy drink market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle-East & Africa. North America dominates the energy drink market owing to its huge cultural influence. Energy drinks are becoming an integral part of the social gatherings of events such as sports events, parties, etc., in America and Canada, which is significantly fueling the growth of the market. Furthermore, the presence of leading manufacturers and easy availability of a wide range of energy drinks also favors the market growth.

7. Competitive Landscape The leading market players of the global energy drink market are Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

8. Recent Development In February 2022, RFK Racing announced its partnership with CELSIUS energy drink for their upcoming NASCAR Season. In February 2022, Morinaga America Inc., a confectionery company, announced the launch of Cargel, a new line of one-of-a-kind athletic Gel Drinks.

9. Key Players Red Bull GmbH, Suntory Holdings Limited, PepsiCo Inc. AriZona Beverages USA, Monster Energy, Living Essentials LLC, The Coca-Cola Company, Campbell Soup Company, National Beverage Corp., Amway Corp., Xyience Energy, Living Essentials Marketing LLC, Metta Beverage Corp., National Beverage Corp., Suntory Holdings Limited, Taisho Pharmaceutical Co. Ltd. and other prominent players.

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