India Dietary Supplements Market Insight, Analysis, 2022-2028

1. India Dietary Supplements Market, By Product Type- Global Industry Size, Share, Trend Analysis and Forecast Report, 2022-2028

2. India Dietary Supplements Market - Market Trends & Forecast Report 2028 A recent study by the strategic consulting and market research firm BlueWeave Consulting revealed that the India Dietary Supplements Marketwas worth USD 4.31 billion in 2021 and is projected to reach USD 11.7 billion by the year 2028, growing at a CAGR of 15.4% during the period of 2022-2028. The growth of the Indian dietary supplements market can be primarily attributed to large-scale launches of high-quality supplements by different market players to suit the different needs of a diverse population. Moreover, factors like a growing trend towards preventive healthcare coupled with the rising disposable incomes are likely to propel the market over the forecast -period.

3. Growth Drivers Increasing Awareness Regarding Nutritional Deficiencies among Consumers There has been growing awareness regarding health-related issues that arise due to the lack of essential vitamins and minerals in diets. Factors like changes in eating habits and sedentary living without any physical activity have increased the occurrences of numerous lifestyle diseases such as diabetes, obesity, blood pressure, cardiovascular problems, and others, which has further sensitized the consumers regarding the nutritional requirements through their regular diets. As a result, nutritional supplements have achieved greater recognition as a medium to bridge the nutritional gaps. Also, the Indian government is also spreading awareness regarding balanced diets through movements and campaigns like the Eat Right Initiative. Therefore, various brands are harnessing this heightened

4. Restraints  The high cost of dietary supplements is limiting market expansion. The dietary supplements that diverse players are offering are placed at erratic prices, which is acting as a deterring factor for the market expansion for dietary supplements. Moreover, there is a greater demand for organic products. Again, organic products are on a much pricier side, making them out of most consumers' budgets. As a result, consumers are turning towards natural and cheaper sources for obtaining these nutrients and vitamins. However, supplement producers embrace technological advancement to reduce production costs and make their products more readily available to consumers at reasonable prices.

5. Impact of COVID-19 The abrupt coronavirus pandemic outbreak significantly impacted the Indian dietary supplements market expansion. As the economy struggled due to the pandemic, the Indian dietary supplements market witnessed a short-term disruption due to halted production, manufacturing plant shut-downs, ravaged trade, and the supply chain for nutritional supplement goods. However, the pandemic resulted in an upsurge in demand for human food supplements as people adopted them as means to build a robust immune system and lessen the likelihood of health threats. Moreover, the pandemic resulted in heightened health consciousness among Indian consumers, which acted as a boon for the Indian dietary supplements market.

6. Competitive Landscape Many local vendors characterize the Indian dietary supplements market. The key players operating in the India dietary supplements market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone, Nutricia International Private Limited, and other prominent players. Sample Copy of the report: https://www.blueweaveconsulting.com/report/india-dietary-supplements-market/report-sample

7. Recent Development February 2022: FMCG direct selling company Amway India has launched nutritional supplements in tasty, trendy, and simplified formats like mouth dissolving jelly strips and flavourful gummies under its flagship brand, Nutrilite. This new range of products is designed to suit the modern lifestyles, particularly of the young and busy millennials. March 2022: India's fastest growing Plant-Based nutrition company, Wellbeing Nutrition, launched the world's first 100% USDA Certified Organic and plant-based melts Oral Thin Strips range for kids. There are two separate ranges launched that feature fan-favorite Marvel Super Heroes America, Hulk, Iron Man, Captain Black Panther, Thor, and adored Disney characters Elsa, Anna, and Olaf on pack.

8. Key Players The key players operating in the India Dietary Supplements Market are Amway India Enterprises Private Limited, Herbal International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, DanoneNutricia International Private Limited and other prominent players

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