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Saudi Arabia Cosmetics and Personal Care Market

The Saudi Arabia cosmetics and personal care market was worth USD 3.7 billion in 2020 and is further projected to reach USD 7.6 billion by 2027, at a CAGR of 10.9% during 2021-2027 (forecast period). Saudi Arabia is a leading market for cosmetics and personal care all around the globe.

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Saudi Arabia Cosmetics and Personal Care Market

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  1. Saudi Arabia Cosmetics and Personal Care Market

  2. A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the Saudi Arabia cosmetics and personal care market was worth USD 3.7 billion in the year 2020. The market is estimated to grow at the CAGR of 10.9%, earning revenue of around USD 7.6 billion by the end of 2027. Saudi Arabia's target demographic is willing to spend more on improving their physical image as a result of evolving customer lifestyles and increasing disposable income. These are leading factors driving the Saudi Arabia cosmetics and personal care market forward. Furthermore, since branded products and luxury items sold on the international market are linked to social status, luxury cosmetic brands have a strong presence in this region, which is further propelling the market growth. The Rise in Women Workforce is Boosting the Saudi Arabia Cosmetics and Personal Care Market The culture of a region, country, or community is always changing and developing. Culture plays a major role in influencing consumer behavior. In Saudi Arabia, since more and more women are entering the workforce, they form the primary target customer base.

  3. Growth Drivers  The Increasing Penetration of Social Media is Driving the Market Forward Social media plays a very crucial role in forming the opinion of people and driving their attention and awareness towards any brand. Therefore, companies are constantly using social media for creating brand awareness. Saudi Arabia is one of the countries with the largest social media user base. They also have one of the highest real-time users of different social media platforms. Several cosmetics and personal care companies have been leveraging social media influencers to attract the local target demographic towards their cosmetics and beauty products. As these influencers share their beauty and skincare regime, it may affect the potential customer’s decision and opinion towards their products. The demand for Dermo-cosmetic Products is Gaining Traction Dermo-cosmetic products are gaining popularity in the market because they provide both beautification and proper skincare. Furthermore, the skin is continuously exposed to damage as a result of toxic UV rays and rising emissions, resulting in a dull and exhausted appearance. Report Sample:https://www.blueweaveconsulting.com/saudi-arabia-cosmetics-and-personal-care-market-report/report-sample

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