How productvoice customer engagement tool improve sales in jewellery retailers

1. Productvoice Digitalized customer engagement sales tool How best productvoice sales tool influence in jewellery retailers? Today last week on may 2015, productvoice marketing team going to analysis how our customer engagement sales tool going to play a big influence in jewellery marketing for retailers. initially our team have separated in two, first team going to analysis how best the tool was going to work with large jewellery retailer and second one for secondary level jewellery retailers. Large level jewellery retailer: We have planned to analysis the product, for that we required well supported jewellery retailer in “X” city. Day 1 - 27th may 2015 Our team members try to analysis the retailers, who are using the online social marketing tools and CRM for their business, from that we are planned to approach those retail marketers. we have identified 2 different jewellery retailers to approach for our product. 1. Jewellery A 2. Jewellery B So our sales persons are make preplanned to express our product in their comfort way. how to showcase the product to our target, how to convert this target to lead, like various planning moving on. On next day our team MVW moved to consumer place for demo, we reached our customer place at tuesday morning 10 AM sharply. but how bad, shop full of consumer crowded each one them asking kindly show me that model, show me this model this this one show me show…… Oh my god, i never expect this one. so finally we moved to the management sector, for our presentation. Vignesh who is our technical support team member ready for presentation, but suddenly he asked the sales manager of “Jewellery A” why today shop was too crowded? he replied it’s normal one because peoples may take minimum 2-5 hours to choose single jewellery, because they need 100% satisfaction. some peoples may take 1 total day for their jewellery selection. How hard to provide better service to your consumer asking each model and their details. they said, maximum we will provided the printed catalogs to our consumer when it’s rush time. so based on the model number they will ask we will provide their required product model. but it’s too trouble and hard to manage. Some time consumer may get angry we not responding like that. So our sales team moved to new idea to explain our product concept in their required way. initially we explain the product catalog properties, how they can able to create their catalog without any printed requirement. Then we moved to CRM and Intelligent Marketing and

2. feedback management. Suddenly sales team from “Jewellery A” okay how it’s was going to use better way for our service. Yes, we are also suddenly planned now to explain for your convenient way, Vignesh asked, How many customers purchased jewel’s per day? 300+ average purchases daily. If the consumer completed their purchases with 1 hour, how many sales can closed every day? if the customer completed their purchase within 1 hour means we can get 2X or 3X sales improvement in every day. Yes, we going to provide that solution only, you can closed your sales within 1 hour we have 100% assurance for that. How mobile purchases are going now a days? Maximum peoples choose some brands like sony, apple or lg, then keep on watching their product list and review in internet, when they moving to shopping they just shortlist some items, from that items they finalize their product within short time. So we need to implement the same thing to jewellery shop, to cut short their purchase time. How: Customer can directly register to “ productvoice tool “ under “Jewellery A”. So they can able to get direct product updates and product design catalogs, when they planned for purchase they make bookmark of particular items or make into wrist list. Then in shop they can able to get the wrist list products and finalize in short time. So you can able to cut short your sales time and improve your business. Keep on provide the product updates to your user to engorge of buying. Provide private catalog to premium customer. Group customers and catalogs. When they reached shop without make any wrist list their you can provide touch screen device to check latest updates from your site or provide lap for their selection. Because it have video embed, sideshow and various elements available to get full details about the product. So you can ultimately cover your customers by digitally. less time more sales. Improve your target from competition.             so after this product demo, they make keep silence… Suddenly the sales team head said we are interested in this product we are ready to purchase now. As per their requirement we setup a “Enterprise plan” with 100% data secure. After 60 days they invited for their sales team board meeting. We don’t know why we are invited for their board meet? So we are moved to their board meet on 1st August 2015 saturday at 5:00 PM. They are grandly arranged the function in 5 star e sthotel. we are special guest in that board meet.

3. Board meet was started the “Jewellery A” chairman announces from last 30 days they achieved 178% more revenue than last 12 months average, and it’s only the highest revenue achieved in single month. They feedback:  Good communication with customers.  Identify customers need is easy.  Provide offers on their special occasion is simple.  200% time cut on sales, so our sales team free from crowd and now they focus on new market.  Customer engagement is absolutely unbelievable.  They loved to use Tab and digital screens in our shopping place.