Write the Perfect Website Title and Description - ProFusion Web Solutions

1. WRITE THE PERFECT WEBSITE TITLE AND DESCRIPTION One of our very fist blog post had some tips you could use to make your site easier to find in the search engines. Our next 2 posts will be a follow up to that post to show you some very specific examples on how you can make your site easier to find. TITLE Having a unique title tag on each page of your site could be the most important thing you do to help the search engines find and rank your site for your selected keywords. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. ELEMENTS OF A WELL WRITTEN TITLE The title should be an accurate and concise (between 50 – 60 characters) description of what the user will find on the specific page. Your title should start off with the main keyword for the page, then include a secondary keyword and the brand name if you have enough characters. META-TAG DESCRIPTION: The meta-tag description is typically the next field following the title. The description is a short (roughly 155 characters) paragraph explaining what the user will find on this page. While the description doesn’t make much difference to the search engine’s ranking of the page, it does make a huge difference in helping a user decide whether or not to click on your link. Meta-tag description DIY WEBSITE EXERCISE Want to try your hand at your own SEO? Step one would be to go through your site page by page and assign a keyword to each page. In our SEO Template spreadsheet (download it from our website here), record what keyword you want to have each page rank for. Read more at profusionwebsolutions.com/write-the-perfect-website-title-and-description/