How to Keep Your Content Fresh as A Daisy Without Affecting Your SEO?

1. How to Keep Your Content Fresh as A Daisy Without Affecting Your SEO? Hey there- How are you doing today? Still struggling to stand apart from the crowd of blogs and articles? We could agree that the web is cluttering with thousands of blogs, articles and other pieces of content- some of which are directly linked to your niche or focusing on the same topics as you do. In the world of SEO, fresh content works as a powerful currency. That’s why some digital marketing professionals, in order to manipulate Google, change their articles’ dates to make them look fresh. But isn’t it risky? Yes, it is- when you try to be smart with Google, it hit you straight on your face with a penalty. Ouch…It hurts, right? But if you played your card right, you can keep your content fresh as a daisy without affecting your SEO. In addition, it will additionally drive traffic for years and provide your website with greater exposure and be the trusted source when it comes to your niche. Where to begin? Do you know keeping your content fresh has very little to do with the dates? At least as far as Google is concerned. If you are a beginner or doing this for the first time, then you should know there are many factors that affect the freshness of the content, including:    Frequency of the updates The amount of the content you have changed Rate of new link growth

2. The date on which the article has been published is just a part of these factors. In other words, what affects the freshness of the content is the quality factor. There are basically three ways to breathe fresh life in your old content. Use the same URL but refresh the date One of the most common strategies you can use is to add more value to the content that ranked well for your website. The typical way to do is by supplementing the article’s original published date with the last updated date stamp or updated date beneath it. What makes this strategy so effective? Suppose your company is serving in the industry for a decade and in this time duration, you might have written and published hundreds if not thousands of articles. In an industry like digital marketing where things move fast and information can quickly become outdated- sometimes in as little as a few months. Outdated information is bad for website visitors- it will reflect back on you as a brand. If you have the post ranking number one in the past, then it perfectly makes sense to update it. As assets, content also loses its value over time. So, rewriting your content while keeping the URL and title the same can bring more benefits to your website. Add live update on the page Another important strategy that you can use to keep your content fresh is to update with the news as it happens by updating the single page with live coverage. On these pages, you can stamp each and every entry as you post them. Doing this will keep your content fresh and on the top of the SERPs. You can create new pages from the scratch and use redirection

3. Let’s say you have different outdated pages that if put together, can cover one big topic. Those pages can give you the desired traffic and perform well on the chart, so you don’t want to lose what they are offering you, right? What you might want to do is combine the content from these different pages and create one ultimate page that stays fresh for years. You can also use a redirect, so the visitors who are clicking on your outdated content would go on your new content. Don’t forget to promote the content with social media marketing to grab more attention from your desired candidates. These are some of the best ways to keep your content fresh without falling under the radar of Google experts. Moreover, if you need any further assistance with Search engine optimization services, then, look no further than ProICT LLP- one of the most popular digital marketing agencies in New York. Visit the website to learn more!