Why Does Your Company Need Marketing Plan

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2. Why Does Your Company Need Marketing Plan One of the greatest difficulties in offering services to companies is that on many occasions, these companies have not yet identified a need for that service. It is true that there is increasing awareness of the importance and necessity of a marketing plan, but it is also true that many companies still do not know what a marketing plan is for and why they need it.

3. What is a marketing plan?

4. Understanding this previous paragraph, we will understand why every company or institution, regardless of its size or sector, should have (and comply with) its own market plan.

5. The most important reason why you should have a market plan is that this document should be the guide with which the company defines its strategies and tactical actions to:  Obtain new clients  Retain the loyal clients  Generate new business opportunities  Define the type of communication for each type of client  Guide and promote the process of creation and health of the brand  Correctly communicate the company's objectives to the team members  Involve them in communication  Define a training plan that adds value to the company and allows it to reach new markets  Unify and homogenize the brand's visual and intangible communications

6. Very recently, we did an internal exercise in which we asked the experts to write down what for them are the "values", "mission" and "vision" of experts. Although the answers were quite homogeneous, there was some disparity in the mission and vision of our agency. This led us to be even more explicit when it comes to communicating what we want, how we are going to achieve it, and what we count on each one us for it.

7. What parts should a marketing and risk management plan have? Analysis - As we said before, it must include both internal and external analysis, and it must be prepared as objectively as possible with risk management. The better this initial benchmarking is, the better the definition of the strategy will be. It is simply the starting point that will help you understand the initial situation and how far you are from being able to meet your objectives.

8. Definition of audiences - Current and potential. What do they need and how am I going to adjust my company's services or products to meet those needs? Definition of objectives Obviously, SMART objectives (specific, measurable, achievable, realistic, and with a time for their fulfillment)

9. Media convergence In order to meet these goals, we need to know what owned, earned, and paid channels we have, and give them a role for each type of audience

10. Operational plan In this step, you have to define the necessary actions, risk management, and budgets that allow you to achieve the objectives that you have set for yourself.