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Mistakes that insurance agents are doing when they working with Auto Insurance Leads.
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10 MISTAKES INSURANCE AGENTS MAKE WHEN WORKING AUTO INSURANCE LEADS
The fact is that the car insurance industry is highly competitive and that working car insurance leads take a considerable amount of effort and a determination to make them a success.
The following are 10 mistakes that insurance agents make when working auto insurance leads • DON’T OFFER AVAILABLE DISCOUNTS OR ADJUST COVERAGE LIMITS BASED ON LEAD FEEDBACK. • DON’T NURTURE OLD LEADS. • LIMIT THE AUTO INSURANCE LEADS THEY ARE BUYING. • DON’T UTILIZE A CRM OR SYSTEM TO MANAGE AND TRACK THEIR LEADS THROUGH THE SALES FUNNEL. • DON’T BUY HOME INSURANCE LEADS. • SELL STRICTLY ON PRICE. • RESPOND TO AUTO INSURANCE CALLS OR LEADS WITHOUT A SENSE OF URGENCY. • ASSUME EVERY LEAD WILL BE A SINGLE CONTACT OR CALL CLOSE. • DON’T HAVE THE MOST EXPERIENCED PRODUCER WORK THE LEADS. • DON’T PURCHASE AUTO INSURANCE LEADS OR CALLS IN THE EVENING OR DURING WEEKENDS.
1. DON’T OFFER AVAILABLE DISCOUNTS OR ADJUST COVERAGE LIMITS BASED ON LEAD FEEDBACK. Auto insurance has been hyper competitive. Agents while attempting to close their leads should not have a 'take it or leave it' attitude. 2. DON’T NURTURE OLD LEADS. Even if a lead refuses to consider a quote, agents can place them on an email drip campaign and work to build a relationship with the lead, so that they will be top of mind when they are prepared to purchase in the future.
LIMIT THE AUTO INSURANCE LEADS THEY ARE BUYING. 3. AUTO INSURANCE PRODUCERS SHOULD ONLY BE CONCERNED WITH QUOTING AS MANY LEADS AS POSSIBLE. THE MORE PEOPLE THEY QUOTE, THE MORE BUSINESS THEY WILL WRITE. 4. DON’T UTILIZE A CRM OR SYSTEM TO MANAGE AND TRACK THEIR LEADS THROUGH THE SALES FUNNEL. Busy insurance professionals need to monitor their leads using a CRM or another proven method to ensure that they are followed up on
5. DON’T BUY HOME INSURANCE LEADS. AGENTS CAN ALSO BUY OTHER FORMS TO BE SUCCESSFUL WITH AUTO INSURANCE LEADS, AND THEN OFFER TO BUNDLE IN OTHER PLANS TO REDUCE TOTAL COSTS. 6. SELL STRICTLY ON PRICE. FOR AGENTS, IT IS IMPORTANT TO ESTABLISH TRUST IN THE INFORMATION THEY HAVE, AS WELL AS THE VALUE OF THE CARRIERS THEY SERVE.
RESPOND TO AUTO INSURANCE CALLS OR LEADS WITHOUT A SENSE OF URGENCY. 7. THE MOMENT THEY COME IN, IT IS CRUCIAL THAT CONTACT LEADS. THE SOONER AGENTS WILL HELP INSURANCE CALLERS OR LEADS GET A QUOTE,THE MORE LIKELY THE AGENT WILL BE TO EARN THEIR BUSINESS. 8. ASSUME EVERY LEAD WILL BE A SINGLE CONTACT OR CALL CLOSE. AGENTS SHOULD BE CAREFUL WHEN RUNNING AUTO INSURANCE LEADS AND KNOW THAT SALES WILL COME WHEN THE LEAD IS PREPARED.
9. DON’T HAVE THE MOST EXPERIENCED PRODUCER WORK THE LEADS. THE BEST CLOSERS SHOULD FIGURE OUT INSURANCE LEADS. 10. DON’T PURCHASE AUTO INSURANCE LEADS OR CALLS IN THE EVENING OR DURING WEEKENDS. WHEN THEY ARE NOT WORKING, MANY PEOPLE LOOK FOR INSURANCE AND HAVE THE TIME TO CONSULT WITH AN AGENT LOOKING TO SUPPORT THEM WITH THEIR INSURANCE.
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